# Loops review (2026): is the free plan enough? > Marketing, product and transactional email for SaaS teams Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Loops is an email platform aimed at SaaS companies that sends marketing campaigns, lifecycle workflows and transactional email from one contact record. Pricing follows the number of subscribed contacts, with no seat fees and no per-send charges on paid plans, and a free plan covers small lists. - **Category:** Email Marketing & Newsletters - **Made by:** Astrodon Corporation (since 2022) - **Website:** https://loops.so - **Runs on:** Web - **Who should skip it:** Tight if you stay free: 4,000 sends per rolling 30 days, to the first 1,000 contacts only. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Loops has a free plan, and paid plans start at $49 per month for up to 5,000 subscribed contacts. - **Pricing model:** Free plan - **Free plan:** Free: unlimited contacts stored, with 4,000 sends per rolling 30 days to your first 1,000 contacts, and a Loops footer. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Sends up to 4,000 marketing and transactional emails per 30 days to the first 1,000 contacts, with a Loops footer. | | Growth | $49 per month for up to 5,000 subscribed contacts | Unlimited marketing and transactional sends, no Loops branding. Price rises with contacts, up to 1.5 million. | | Enterprise | Custom | For 1.5 million or more contacts, with priority support and migration help. Sold through sales. | Read from https://loops.so/pricing on Nov 12, 2026. Prices change, so confirm with Loops before buying. ## Key features - **Campaigns and workflows:** Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added. - **Transactional email:** Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans. - **One contact record:** Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups. - **No seat or send fees:** The pricing page says there are no team seat fees and no separate charge for sends on paid plans. - **Integrations for SaaS stacks:** The integrations page lists payments and auth tools such as Stripe, Clerk and Supabase, plus CRMs and analytics tools. ## Good for - SaaS teams sending onboarding and product email - Teams that want marketing and transactional email in one tool - Small teams: seats are free and the free plan stores unlimited contacts ## Worth knowing - Free-plan emails carry a Loops footer, and sending stops at 4,000 per rolling 30 days to the first 1,000 contacts. - The Growth price rises with subscribed contacts, from $49 a month at up to 5,000; the page's slider steps are not shown as text. - The pages read describe a web app and API only; no desktop or mobile apps are listed. - Priority support and migration help are listed under Enterprise, not Growth. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 12, 2026. Loops is email for SaaS companies, with campaigns, workflows and transactional email on one contact record. Free for up to 1,000 contacts with 4,000 sends and a Loops footer. Growth starts at $49 a month and rises with contacts, and priority support waits on Enterprise. - **Value for money: C.** $49 a month for up to 5,000 subscribed contacts is above the $35 where the dearer quarter of this category begins, though under the $80 of the dearest tenth. The price rises with contacts. - **Free plan and trial: B.** Free plan with unlimited contacts stored, but sends go only to the first 1,000 contacts, up to 4,000 per rolling 30 days, with a Loops footer. - **Features: C.** Campaigns, workflows, transactional email and a single contact record with no seat or send fees. It is built around SaaS, and the pages read show no SMS or landing pages. - **Ease of use: C.** A web app and API with no rating on record. You wire it to your product events and database. - **Platforms and integrations: B.** Web and API only, with Stripe, Clerk, Supabase, Segment, PostHog, HubSpot, Salesforce and Framer. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Loops's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Loops's GPA of 2.4 is higher than 27 of the 57 other email marketing and newsletter tools we grade, and level with 15. - It stands best on free plan and trial (B, above 43 of 57) and worst on features (C, above 3). - Its paid plans start at $49 a month, against a middle price of $15 for the category: 38 of the 47 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 24 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Loops you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $588 a year. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: Mail servers with a good name among inbox providers. - You could not: It plugs into other products, Stripe, Clerk and Supabase among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Stripe, Clerk, Supabase, Segment, PostHog, HubSpot, Salesforce, Framer **Tags:** Email campaigns, Marketing automation, Transactional email, Public API ## Alternatives - [Customer.io](https://toolgpa.com/tools/customer-io): Data-driven email, SMS, push and in-app messaging for product teams. [Compare](https://toolgpa.com/compare/customer-io-vs-loops) - [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-loops) - [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/loops-vs-mailerlite) - [Drip](https://toolgpa.com/tools/drip): Email automation and pop-ups for online stores. [Compare](https://toolgpa.com/compare/drip-vs-loops) - [Encharge](https://toolgpa.com/tools/encharge): Behavior-based email automation for SaaS and subscription businesses. [Compare](https://toolgpa.com/compare/encharge-vs-loops) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://loops.so/pricing - https://loops.so/ - https://loops.so/integrations - https://loops.so/about Page: https://toolgpa.com/tools/loops Listed by ToolGPA (toolgpa.com).