# Lucky Orange review (2026): is it worth $32 a month, billed yearly?

> Heatmaps, session recordings, surveys and live chat in one tool

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Lucky Orange records visitor sessions and shows them as heatmaps, session recordings and conversion funnels, alongside page and form analytics. Surveys and live chat are included on every plan, and an AI feature called Discovery AI answers questions about visitor behavior. Plans are priced by monthly sessions tracked.

- **Category:** Website & Product Analytics
- **Made by:** Lucky Orange LLC
- **Website:** https://www.luckyorange.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you want a free plan, as there's only a 7-day trial.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Lucky Orange is a paid product with a free trial, starting at $32 per month for 3,500 sessions, billed annually ($39 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial with access to all features.

| Plan | Price | What you get |
| --- | --- | --- |
| Build | $32 per month for 3,500 sessions, billed annually ($39 billed monthly) | All features, unlimited team members and 60 days of data storage as a base. |
| Grow | $72 per month for up to 10,000 sessions, billed annually | Same features as every plan, with a higher session cap. Monthly-billing price not shown on the page. |
| Expand | $199 per month for 50,000 sessions, billed annually ($249 billed monthly) | Starts at 50,000 monthly sessions; the session count can be raised. |
| Scale | $839 per month for 300k sessions, billed annually ($1,049 billed monthly) | Starts at 300,000 monthly sessions; the session count can be raised. |
| Enterprise | Custom | Starts at 700,000+ monthly sessions, with custom pricing. |

Read from https://www.luckyorange.com/pricing on Nov 12, 2026. Prices change, so confirm with Lucky Orange before buying.

## Ways to pay less

- **20% off with yearly billing** (Annual discount): The pricing page toggle marks yearly billing as 20% lower than paying monthly; Build is $32 a month billed annually against $39 monthly. Source: https://www.luckyorange.com/pricing

## Key features

- **Dynamic heatmaps:** Click, scroll and move maps for each page, including elements inside dropdown menus and pop-ups.
- **Session recordings:** Replays of individual visits, which can be filtered to the visitors that Discovery AI or a funnel flagged.
- **Surveys and live chat:** Unlimited surveys and announcements, plus live chat and a live visitor view, are included on all plans.
- **Conversion funnels and form analytics:** Funnels show where visitors drop out, and page and form analytics add detail on individual pages and fields.
- **Discovery AI:** An assistant that reads visitor behavior and returns an answer with a link to the evidence, such as a recording.
- **Data storage options:** Base storage starts at 60 days, with 90, 180 or 365 days available as an upgrade on every plan.

## Good for

- Small stores that want heatmaps, recordings and chat in one price
- Teams that want unlimited seats on every plan
- Shopify, BigCommerce and Magento store owners

## Worth knowing

- There is no free plan, only a 7-day trial.
- The plan comparison lists Discovery AI as an add-on, while the trial box says it is included.
- Extra websites cost $5 each a month, and longer data storage is an upgrade.
- Plans are tied to monthly sessions, so a traffic spike can push a site up a tier.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 12, 2026. Lucky Orange puts heatmaps, recordings, surveys and live chat in one tool. There's no free plan, just a 7-day trial, and a traffic spike can push you up a tier. Extra sites cost $5 each a month, too.

- **Value for money: C.** $32 a month for 3,500 sessions billed annually, or $39 monthly. That's the middle of the analytics range, and Grow is $72 for 10,000 sessions.
- **Free plan and trial: C.** No free plan, only a 7-day trial with every feature. The page doesn't say whether it needs a card.
- **Features: B.** Dynamic heatmaps, recordings, surveys, live chat, funnels and form analytics. The one oddity is Discovery AI, which the plan table calls an add-on while the trial box says it's included.
- **Ease of use: C.** No store rating on record. You install a script and then build your own surveys and funnels.
- **Platforms and integrations: B.** Web only, but it connects to Shopify, BigCommerce, Magento, HubSpot, Google Analytics, Webflow, Optimizely and Zapier.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Lucky Orange LLC's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and product analytics tools

- Lucky Orange's GPA of 2.4 is higher than 32 of the 58 other website and product analytics tools we grade, and level with 11.
- It stands best on features (B, above 33 of 58) and worst on ease of use (C, above 3).
- Its paid plans start at $32 a month, against a middle price of $29 for the category: 17 of the 32 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/analytics

## Keep it, or make your own?

**Keep it.** The plain part of Lucky Orange you could make: surveys and forms. What surrounds it you could not. The 6 things listed below take a company, not a weekend. It costs $384 a year.

- You could make: Surveys and forms: an app builder makes these well.
- You could not: Recordings of what each visitor did on your pages.
- You could not: A chat box on your site that reaches you the moment a customer types.
- You could not: A tracking script and a database that counts every visit.
- You could not: It plugs into other products, Shopify, BigCommerce and Magento among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, BigCommerce, Magento, HubSpot, Google Analytics, Webflow, Optimizely, Zapier

**Tags:** Session replay, Live chat, Surveys, Forms, AI features, Web analytics

## Alternatives

- [Contentsquare](https://toolgpa.com/tools/hotjar): Heatmaps, session replays and surveys, formerly sold as Hotjar. [Compare](https://toolgpa.com/compare/hotjar-vs-lucky-orange)
- [Mouseflow](https://toolgpa.com/tools/mouseflow): Session replay, heatmaps and funnels for website behavior. [Compare](https://toolgpa.com/compare/lucky-orange-vs-mouseflow)
- [Crazy Egg](https://toolgpa.com/tools/crazy-egg): Heatmaps, session recordings and A/B testing for websites. [Compare](https://toolgpa.com/compare/crazy-egg-vs-lucky-orange)
- [Microsoft Clarity](https://toolgpa.com/tools/microsoft-clarity): Free session recordings and heatmaps from Microsoft, no traffic cap. [Compare](https://toolgpa.com/compare/lucky-orange-vs-microsoft-clarity)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.luckyorange.com/pricing
- https://www.luckyorange.com/
- https://www.luckyorange.com/integrations

Page: https://toolgpa.com/tools/lucky-orange
Listed by ToolGPA (toolgpa.com).