# Luma

> Creative agents for video and images, built on Luma's Ray models

Luma, the app that took over from Dream Machine, is a web workspace where AI agents plan, generate and refine video, images and audio for a project. It runs Luma's own Ray3.2 video and Uni-1 image models alongside partner models such as Veo, Kling, Seedance and ElevenLabs. Every generation costs credits from a monthly plan, and the same models are sold to developers through an API.

- **Category:** AI Image & Video Generators
- **Made by:** Luma AI, Inc.
- **Website:** https://lumalabs.ai
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Luma is a paid product with a free trial, starting at $25 per month for 10,000 credits, billed annually ($30 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** Free trial credits to start; the amount is not stated.

| Plan | Price | What you get |
| --- | --- | --- |
| Plus | $25 per month for 10,000 credits, billed annually ($30 billed monthly) | Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds. |
| Pro | $75 per month for 40,000 credits, billed annually ($90 billed monthly) | Everything in Plus, with four times the usage of Luma Agents. |
| Ultra | $250 per month for 150,000 credits, billed annually ($300 billed monthly) | Everything in Pro, with 15 times the usage of Luma Agents. |
| Team | Custom | Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO. |
| Enterprise | Custom | Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning. |

Read from https://lumalabs.ai/pricing on Oct 17, 2026. Prices change, so confirm with Luma before buying.

## Ways to pay less

- **Lower monthly rate with yearly billing** (Annual discount): Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved. Source: https://lumalabs.ai/pricing

## Key features

- **Luma Agents:** Agents research, generate and refine work across video, image, audio and text while keeping a project's context; Luma Skills save a workflow to rerun.
- **Ray3.2 video model:** Text- and image-to-video in draft, 540p, 720p or 1080p, with HDR and EXR export for production work and up to 16 keyframes through the API.
- **Video-to-video, reframe and extend:** Change existing footage with video-to-video and Modify, reframe a clip to a new shape, extend it, and stitch clips with captions into a finished piece.
- **Uni-1 image model:** Luma's image model carries style references, character references and brand guidance into each image; GPT Image and Nano Banana are also offered.
- **Partner video and audio models:** Veo 3.1, Kling 3.0, Seedance 2.5 and MiniMax H3 for video, lip sync from Sync, and ElevenLabs voice, music and sound effects.
- **Team workspaces:** Share credits and manage usage in one place, with projects, team-wide sharing, usage analytics and SSO on the Team plan.

## Good for

- Creative teams producing many variants of a campaign or product shot
- Video work that needs HDR or EXR files for a production pipeline
- People who want an agent to plan and assemble the work, not just one clip

## Worth knowing

- There is no free plan; new accounts get trial credits, and the pages read do not say how many.
- Credit costs vary widely: Ray3.2 at 1080p costs 400 credits per 5 seconds, so Plus's 10,000 credits make about 2 minutes of it.
- Team and Enterprise prices are given only through sales, and SSO and shared credits need the Team plan.
- Luma is a web app; the site lists no desktop or mobile apps.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 17, 2026. Luma is a web workspace where agents plan and build video, images and audio, on Luma's own Ray3.2 and partner models like Veo and Kling. It's built with production in mind, down to HDR and EXR export. But the cheapest plan is $25 a month on yearly billing, and there's no free plan.

- **Value for money: D.** Plus is $25 a month on yearly billing ($30 monthly), against $8 to $12 for Pika, Runway and LTX Studio, and in this category's dearest tenth. It does buy 10,000 credits: about 2 minutes of Ray3.2 at 1080p or 8 at 720p. There's no cheaper plan.
- **Free plan and trial: C.** New accounts get trial credits, but the pages don't say how many, and there's no free plan after that.
- **Features: B.** Agents that plan and build across video, image and audio, Ray3.2 with HDR and EXR export, video-to-video, reframe and extend, the Uni-1 image model, plus Veo, Kling, Seedance and ElevenLabs. The whole video job.
- **Ease of use: C.** No app-store rating on record. Working with agents across a project is a new habit, and Ray3.2 costs anything from 100 to 400 credits per 5 seconds depending on resolution.
- **Platforms and integrations: C.** Web only: the site lists no desktop or phone apps. There's a developer API, but no integrations in the listing.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Luma's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among AI image and video generators

- Luma's GPA of 2.0 is higher than 2 of the 21 other AI image and video generators we grade, and level with 3.
- It stands best on features (B, above 6 of 21) and worst on value for money (D, above 0).
- Its paid plans start at $25 a month, against a middle price of $12 for the category: 15 of the 16 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 11 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/ai-images

## Keep it, or make your own?

**Keep it.** To replace Luma you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 16 of the 21 other AI image and video generators grade higher. It costs $300 a year.

- You could not: A video model, which you can rent by the second but not make.
- You could not: An image model, which you can rent by the picture but not make.
- You could not: A video editor.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: An API that other software can build on.
- You could not: What a company asks for before it lets staff use something: single sign-on.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** AI features, Video generation, Image generation, Video editing, AI agents, Public API

## Alternatives

- [Runway](https://toolgpa.com/tools/runway): AI video, image and audio studio with its own Gen-4.5 model. [Compare](https://toolgpa.com/compare/luma-dream-machine-vs-runway)
- [Pika](https://toolgpa.com/tools/pika): Video, image and sound apps built on Pika and partner models. [Compare](https://toolgpa.com/compare/luma-dream-machine-vs-pika)
- [Higgsfield](https://toolgpa.com/tools/higgsfield): AI video and image suite with its own studios and many models. [Compare](https://toolgpa.com/compare/higgsfield-vs-luma-dream-machine)
- [Hailuo AI](https://toolgpa.com/tools/hailuo): MiniMax's video and image generator, running its H3 model. [Compare](https://toolgpa.com/compare/hailuo-vs-luma-dream-machine)
- [LTX Studio](https://toolgpa.com/tools/ltx-studio): Script-to-video studio from Lightricks, built on its LTX models. [Compare](https://toolgpa.com/compare/ltx-studio-vs-luma-dream-machine)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://lumalabs.ai/pricing
- https://lumalabs.ai
- https://lumalabs.ai/app
- https://lumalabs.ai/create/ai-video-generator
- https://lumalabs.ai/api
- https://lumalabs.ai/education/educator
- https://lumalabs.ai/legal/tos

Page: https://toolgpa.com/tools/luma-dream-machine
Listed by ToolGPA (toolgpa.com).