# Luma

> Event pages and calendars for community events, free or paid

Luma is an event platform built around event pages and calendars that people can subscribe to, used mostly for community events such as meetups, run clubs and launch parties. It is free for unlimited events and guests, with registration, approvals, ticket types, reminders and door check-in. Paid tickets carry a 5% platform fee on the free plan, which the Luma Plus subscription removes along with raising send limits and adding the API.

- **Category:** Event Ticketing
- **Made by:** Luma Labs, Inc.
- **Website:** https://luma.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

Luma has a free plan. Paid plans start at $59 per month, billed annually ($69 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Unlimited events and guests, check-in, ticket types and coupons, reminders by email, text and WhatsApp, 500 invites or newsletters a week and 3 calendar admins. Paid tickets carry a 5% platform fee.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | Unlimited events and guests. Luma keeps 5% of each paid ticket on top of Stripe's fee (typically 2.9% + 30¢), taken from the organizer's sales. |
| Luma Plus | $59 per month, billed annually ($69 billed monthly) | 0% platform fee, 5,000 invite and newsletter sends a week, 5 admins, tax collection, custom URLs, a check-in manager role, Zapier and the API. |
| Enterprise | Custom | Organization accounts with single sign-on, security restrictions, more integrations and APIs, and custom-built features. |

Read from https://luma.com/pricing on Oct 18, 2026. Prices change, so confirm with Luma before buying.

## Ways to pay less

- **Save 14% on Luma Plus with yearly billing** (Annual discount): Luma Plus costs $59 a month billed yearly instead of $69 billed monthly, which the pricing page shows as a 14% saving; send add-ons save up to 11% yearly. Source: https://luma.com/pricing

## Key features

- **Event pages and calendars:** Themed event pages and calendars that people subscribe to, with event discovery on Luma, referrals that show who shared the event, and hidden locations for approved guests.
- **Registration and tickets:** Paid, free and sliding-scale ticket types, approval or token-gated registration, group purchases, coupons and unlock codes, waitlists and custom registration questions.
- **Reminders and newsletters:** Blasts and automatic reminders by email, text, push notification and WhatsApp, plus newsletters to calendar subscribers within the weekly send limit.
- **Check-in and wallet passes:** Scan guests' QR codes at the door or check them in by name; tickets go into Apple Wallet or Google Wallet and work without the Luma app.
- **Online and hybrid events:** Luma can create Zoom meetings or webinars for an event and track who attended, and supports Google Meet and hybrid events with both kinds of location.
- **Payments:** Cards, Apple Pay, Google Pay and regional methods such as iDEAL, Konbini and PayNow through Stripe, plus crypto payments in SOL and USDC.

## Good for

- Community organizers running meetups, clubs and free events
- Groups that want a calendar people can subscribe to
- Hosts of paid events who sell enough to cover Luma Plus

## Worth knowing

- On the free plan Luma keeps 5% of each paid ticket on top of Stripe's fee; fees cannot be added at checkout, so organizers build them into the price.
- Free calendars send 500 invites or newsletters a week; Plus sends 5,000, and more costs $50 to $800 a month. Extra admins cost $12 a month ($9 billed yearly).
- The API and Zapier need Luma Plus, which applies to one calendar and cannot be moved to another.
- There is no multi-session event type; Luma suggests cloning an event, up to 30 copies at a time, for recurring sessions.

## ToolGPA grades

**GPA: 3.2 out of 4**, graded Oct 18, 2026. Luma is where a lot of meetups, run clubs and launch parties live now: a good-looking event page, a calendar people subscribe to, and check-in at the door, all free for unlimited events. Paid tickets cost 5% on the free plan, and Luma Plus at $59 a month takes that to nothing. It's thin on seating and on events with several sessions.

- **Value for money: A.** The free plan keeps 5% of each paid ticket, $200 on 200 $20 tickets. Luma Plus cuts that to 0% for $59 a month billed yearly ($69 monthly), the smallest fee here at this size bar Zeffy's for nonprofits. You pay either way, as fees can't go on buyers, and Stripe's fee isn't counted.
- **Free plan and trial: B.** Free for unlimited events and guests, with check-in, ticket types, coupons and reminders by email, text and WhatsApp. The caps are 500 invites or newsletters a week and 3 calendar admins, and the API and Zapier need Plus.
- **Features: C.** Approval and token-gated sign-ups, sliding-scale tickets, wallet passes, Zoom and hybrid events, even crypto payments. But there's no multi-session event type, so recurring sessions mean cloning events, and no seating or door sales on record.
- **Ease of use: A.** 4.9 from 19,103 App Store ratings. Putting up an event page is quick, and guests get tickets in Apple or Google Wallet without needing the app.
- **Platforms and integrations: B.** Web, iPhone and Android, with Stripe, Zoom, Google Meet, Apple and Google Wallet, plus Zapier and an API on Plus. No desktop app, which an A needs.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Luma's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.

## Where it stands among event ticketing platforms

- Luma's GPA of 3.2 is higher than 10 of the 11 other event ticketing platforms we grade, and level with 1.
- It stands best on value for money (A, above 10 of 11) and worst on features (C, above 0).
- Its paid plans start at $59 a month, against a middle price of $59 for the category: 1 of the 2 others that charge start lower.
- On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/event-ticketing

## Keep it, or make your own?

**Keep it.** To replace Luma you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 3.2 is higher than 10 of the 11 other event ticketing platforms we grade. It costs $708 a year.

- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Selling tickets and checking them at the door.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Stripe, Zoom and Google Meet among them, and has an API.
- You could not: Sharing with other people, which means accounts and invitations.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.9 out of 5 from 19,103 ratings in the United States, read Oct 18, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1546150895

## Works with

Stripe, Zoom, Google Meet, Zapier, Apple Wallet, Google Wallet

**Tags:** Ticketing, Email campaigns, Public API

## Alternatives

- [Eventbrite](https://toolgpa.com/tools/eventbrite): Ticketing and event marketplace, with fees usually paid by buyers. [Compare](https://toolgpa.com/compare/eventbrite-vs-luma)
- [Tito](https://toolgpa.com/tools/tito): Ticketing for conferences and meetups, for 3% of each ticket. [Compare](https://toolgpa.com/compare/luma-vs-tito)
- [Ticket Tailor](https://toolgpa.com/tools/ticket-tailor): Event ticketing for a flat fee per ticket, with prepaid credits. [Compare](https://toolgpa.com/compare/luma-vs-ticket-tailor)
- [Accelevents](https://toolgpa.com/tools/accelevents): Event management platform for conferences, with ticketing built in. [Compare](https://toolgpa.com/compare/accelevents-vs-luma)
- [Humanitix](https://toolgpa.com/tools/humanitix): Event ticketing run as a charity that gives its profits away. [Compare](https://toolgpa.com/compare/humanitix-vs-luma)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://luma.com
- https://luma.com/pricing
- https://help.luma.com/p/luma-plus
- https://help.luma.com/p/creating-a-paid-event
- https://help.luma.com/p/fee-invoices
- https://help.luma.com/p/check-in
- https://help.luma.com/p/luma-api
- https://help.luma.com/p/multi-session-recurring-events

Page: https://toolgpa.com/tools/luma
Listed by ToolGPA (toolgpa.com).