# Magic Hour review (2026): is the free plan enough? > Browser studio of AI video, image and audio tools paid with credits Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Magic Hour is a browser-based platform with more than 100 AI tools for making and editing video, images and audio: text and image to video, face swap, talking photos, lip sync, image generation and editing, and voice and music tools. Many tools can be tried without an account, and paid plans or one-time credit packs remove watermarks and add commercial rights. An API with SDKs uses the same credits. - **Category:** AI Image & Video Generators - **Made by:** Magic Hour AI, Inc. (since 2023) - **Website:** https://magichour.ai - **Runs on:** Web - **Who should skip it:** Skip it if you need clean free exports, because free video and audio may be watermarked. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Magic Hour has a free plan, and paid plans start at $12 per month, billed annually (MYR 78 billed monthly). - **Pricing model:** Free plan - **Free plan:** Selected tools work without an account within per-tool limits. A free account adds 400 sign-up credits and up to 7 daily claims of 100 credits. Free video may be watermarked. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Basic | $0 | Free tools without sign-up, 400 credits on sign-up and up to 7 daily claims of 100 credits; many image tools export without a watermark. | | Credit pack | $10 one-time, for 4,000 credits | $1 buys 400 credits, in packs of $10, $30, $80, $160 and $640. Credits never expire and include watermark-free, commercial use. | | Creator | $12 per month, billed annually (MYR 78 billed monthly) | 144,000 credits a year (about 1.7 hours of video or 28,800 images), 1024px exports, 3 generations at once and 2GB uploads. | | Pro | MYR 103 per month, billed annually (MYR 161 billed monthly) | 300,000 credits a year (about 3.5 hours of video), 1472px exports, 5 generations at once and 5GB uploads. | | Business | MYR 276 per month, billed annually (MYR 414 billed monthly) | 840,000 credits a year (about 9.7 hours of video), 4K exports, unlimited generations at once and 10GB uploads. | Read from https://magichour.ai/pricing on Nov 13, 2026. Prices change, so confirm with Magic Hour before buying. ## Ways to pay less - **Save 33% to 37% with annual billing** (Annual discount): The pricing page offers 4 months free on yearly plans: 37% off Creator, 36% off Pro and 33% off Business compared with monthly billing. Source: https://magichour.ai/pricing ## Key features - **Text and image to video:** Describe a scene to generate a clip, animate a still photo, or restyle an existing video with video-to-video. - **Face swap and character replace:** Swap a face in a photo or video, or replace a whole character in a clip with another person or figure. - **Talking photos and lip sync:** Add audio to a portrait to make it speak, or match a video's mouth movements to new speech. - **Image generation and editing:** Generate images from prompts and edit them by description, plus headshots, background removal, upscaling and colorizing. - **Audio tools:** Voice generator, voice cloner, voice changer, music and sound effect generators, and audio translation. - **API and SDKs:** A developer API with SDKs for Python, Node.js, Go and Rust that draws on the same credits as the web plans. ## Good for - Social creators making face swap, talking photo and lip sync clips - Trying AI video tools in a browser before paying - Developers who want one API for video, image and audio jobs ## Worth knowing - Annual plans charge the full year upfront and add the whole year's credits at once; monthly billing adds 12,000, 25,000 or 70,000 credits a month. - The pricing page showed Malaysian ringgit to us, so Pro and Business are given in MYR; Creator's $12 comes from the vendor's page description and help center. - Export resolution depends on plan: 1024px on Creator, 1472px on Pro, and 4K only on Business. - Refunds apply within 7 days and only if fewer than 400 credits were used, limited to one approved refund per customer. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 13, 2026. Magic Hour has more than 100 tools for video, images and audio, many usable without an account. Free video can carry a watermark, the cheapest plan caps exports at 1024px, and 4K needs Business. - **Value for money: C.** Creator is $12 a month billed yearly, in the category's middle-to-dearer band. - **Free plan and trial: C.** Some tools work with no account, and a free account gets 400 credits plus up to 7 daily claims of 100. - **Features: B.** Text and image to video, face swap, talking photos, lip sync, image and audio tools, plus an API and SDKs. - **Ease of use: C.** More than 100 tools means a lot to find your way around. - **Platforms and integrations: B.** Web with an API and SDKs that use the same credits. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Magic Hour's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI image and video generators - Magic Hour's GPA of 2.4 is higher than 49 of the 89 other AI image and video generators we grade, and level with 16. - It stands best on features (B, above 42 of 89) and worst on value for money (C, above 6). - Its paid plans start at $12 a month, against a middle price of $10 for the category: 37 of the 65 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 6 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-images ## Keep it, or make your own? **Keep it.** To replace Magic Hour you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one. It costs $144 a year. - You could not: A video model, which you can rent by the second but not make. - You could not: An image model, which you can rent by the picture but not make. - You could not: An API that other software can build on. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Video generation, Image generation, AI features, Public API ## Alternatives - [Akool](https://toolgpa.com/tools/akool): AI face swap, avatars, video translation and video models in one suite. [Compare](https://toolgpa.com/compare/akool-vs-magic-hour) - [Vidnoz](https://toolgpa.com/tools/vidnoz): AI avatar video maker with templates, voices and video generators. [Compare](https://toolgpa.com/compare/magic-hour-vs-vidnoz) - [Viggle](https://toolgpa.com/tools/viggle): Character-swap and motion video generator with a free daily allowance. [Compare](https://toolgpa.com/compare/magic-hour-vs-viggle) - [Hedra](https://toolgpa.com/tools/hedra): Character video studio and model inference platform. [Compare](https://toolgpa.com/compare/hedra-vs-magic-hour) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://magichour.ai/pricing - https://help.magichour.ai/en/articles/12612555-understanding-credits - https://help.magichour.ai/en/articles/12612578-refund-policy-and-requesting-refunds - https://magichour.ai/ - https://magichour.ai/about - https://magichour.ai/api Page: https://toolgpa.com/tools/magic-hour Listed by ToolGPA (toolgpa.com).