# Mailazy review (2026): is the free plan enough? > Behavioral emails for product teams, sent through your own SMTP Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Mailazy is an email tool for SaaS product teams that sends emails when users do or stop doing something in the product. It covers newsletters, automations, an email designer, contacts and logs. You connect your own SMTP provider such as Amazon SES, and Mailazy charges by team member rather than by email. - **Category:** Email Sending Services - **Made by:** Mailazy - **Website:** https://mailazy.com - **Runs on:** Web - **Who should skip it:** Skip it if you want one bill, as the SMTP sending is paid to a separate provider. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Mailazy has a free plan, and paid plans start at $49 per month, billed monthly. - **Pricing model:** Free plan - **Free plan:** 1 team member, 1,000 contacts, 5,000 emails a month, newsletters and 1 automation. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 1 team member, 1,000 contacts, 5,000 emails a month, newsletters and 1 automation, with docs and community help. | | Pro | $49 per month for 2 team members, billed monthly ($490 billed yearly) | 25,000 contacts, 100,000 emails a month, automations, AI drafts, 1 behavioral email rule and email support. | | Business | $199 per month for 5 team members, billed monthly ($1,990 billed yearly) | Unlimited contacts and emails, 10 behavioral email rules, SSO, white label and priority support. | | Enterprise | Custom | Unlimited team members and rules, 99.9% uptime SLA, SOC 2 report and DPA, private cloud and data residency add-ons. | Read from https://mailazy.com/pricing/ on Nov 13, 2026. Prices change, so confirm with Mailazy before buying. ## Ways to pay less - **2 months free with yearly billing** (Annual discount): Pro is $490 a year and Business $1,990 a year, against $49 and $199 a month. Source: https://mailazy.com/pricing/ ## Key features - **Behavioral emails:** Rules sent when users do, or stop doing, something in the product, written in plain English. - **Automations:** A visual canvas for drip sequences with waits between emails. - **Newsletters:** Send and schedule newsletters, with open and click reports and UTM tags on links. - **Email designer and AI drafts:** Block-based designer with templates; AI drafts start on the Pro plan. - **Chat control:** An MCP integration lets Claude or ChatGPT operate the account. - **Bring your own SMTP:** Sending goes through your own provider, such as Amazon SES, billed by that provider. ## Good for - Product teams that want lifecycle emails without engineering tickets - Teams with large lists, since price follows seats not contacts - Teams already on Amazon SES or another SMTP provider ## Worth knowing - Mailazy does not send mail itself; you pay your SMTP provider separately for the emails. - The free plan allows 1 automation and the Pro plan 1 behavioral email rule, with 10 on Business. - SSO and white label need the Business plan at $199 per month. - The page does not say whether the Free plan includes the behavioral email rules. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Mailazy sends emails triggered by what users do in your product, through an SMTP provider you pay separately. The free plan covers 5,000 emails and 1,000 contacts, but the behavioral rules sit on Pro at $49 a month, which is far above what most email tools charge. - **Value for money: D.** Pro is $49 a month billed monthly for 2 seats, against $15 in the middle of email tools, and the behavioral email rules are limited to 1 on that plan. Business is $199. - **Free plan and trial: B.** Free covers 1 seat, 1,000 contacts, 5,000 emails a month, newsletters and 1 automation, enough for a small list. The page does not say if free includes the behavioral rules. - **Features: C.** Behavioral emails, automations, newsletters and AI drafts. It sends nothing itself, so you pay an SMTP provider on top, and SSO and white label need Business. - **Ease of use: C.** No rating on record. You connect your own SMTP provider and set up events and rules before it does anything. - **Platforms and integrations: B.** Web service that works with Amazon SES, SendGrid, Mailgun, Claude and ChatGPT. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Mailazy's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email sending services - Mailazy's GPA of 2.2 is higher than 14 of the 50 other email sending services we grade, and level with 10. - It stands best on free plan and trial (B, above 35 of 50) and worst on value for money (D, above 0). - Its paid plans start at $49 a month, against a middle price of $15 for the category: 34 of the 41 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 15 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-sending ## Keep it, or make your own? **Keep it.** To replace Mailazy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 26 of the 50 other email sending services grade higher. It costs $588 a year. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: Connections to other products, each kept working as those products change. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Amazon SES, SendGrid, Mailgun, Claude, ChatGPT **Tags:** Email campaigns, Marketing automation, Workflow automation, AI features, Public API ## Alternatives - [Plunk](https://toolgpa.com/tools/plunk): Open-source email platform for transactional and marketing mail. [Compare](https://toolgpa.com/compare/mailazy-vs-plunk) - [Twilio SendGrid](https://toolgpa.com/tools/sendgrid): Twilio's email API and SMTP service, priced by monthly email volume. [Compare](https://toolgpa.com/compare/mailazy-vs-sendgrid) - [Mailgun](https://toolgpa.com/tools/mailgun): Email API and SMTP relay for developers, with list validation. [Compare](https://toolgpa.com/compare/mailazy-vs-mailgun) - [Resend](https://toolgpa.com/tools/resend): Developer email API with React Email templates and a free tier. [Compare](https://toolgpa.com/compare/mailazy-vs-resend) - [Mailjet](https://toolgpa.com/tools/mailjet): Email API, SMTP relay and campaign editor on one plan priced by volume. [Compare](https://toolgpa.com/compare/mailazy-vs-mailjet) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://mailazy.com/pricing/ - https://mailazy.com - https://mailazy.com/terms/ Page: https://toolgpa.com/tools/mailazy Listed by ToolGPA (toolgpa.com).