# Mailcoach > Email campaigns priced by emails sent, hosted or self-hosted Mailcoach is an email platform for newsletters, automations and transactional email, made by the Belgian software company Spatie and hosted in the EU. Instead of charging per contact, the hosted version charges a monthly base fee that includes 2,000 emails and then a small fee per email. Developers can instead run it inside their own Laravel application. - **Category:** Email Marketing & Newsletters - **Made by:** Spatie (since 2020) - **Website:** https://www.mailcoach.app - **Runs on:** Web - **Facts last checked:** Oct 17, 2026 ## Pricing Mailcoach is a paid product with a free trial, starting at $9.99 per month with 2,000 emails, plus $0.002 per extra email. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Pay as you go | $9.99 per month with 2,000 emails, plus $0.002 per extra email | Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider. | Read from https://www.mailcoach.app/pricing/ on Oct 17, 2026. Prices change, so confirm with Mailcoach before buying. ## Key features - **Campaigns:** Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues. - **Automations:** Workflows for onboarding, lead nurturing and other sequences, built without code. - **Transactional email:** Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API. - **Unlimited contacts:** Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month. - **Bring your own provider:** Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee. - **EU hosting and GDPR:** Data is stored encrypted in the EU, and open and click tracking can be switched off. ## Good for - Senders with a large list who email it only occasionally - Laravel developers who want email marketing inside their own app - European businesses that want their data hosted in the EU ## Worth knowing - There is no annual plan: usage is invoiced monthly, and prices exclude VAT. - Each team must choose either Mailcoach's sending or its own provider, not both. - The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read. - The pricing page names no sign-up forms or landing page builder among its features. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 17, 2026. Mailcoach charges by emails sent, not contacts kept: $9.99 a month covers 2,000 emails and each one after that is $0.002. That's great for a big list you mail now and then, and it's hosted in the EU by Spatie, a small Belgian company. The catch: no sign-up forms or landing pages are named among its features. - **Value for money: C.** $9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so a big list costs far less than with per-contact tools, and sending through your own provider halves the per-email fee. - **Free plan and trial: C.** No free plan, but there's a 14-day trial with no card needed. Long enough to import a list and send a first campaign. - **Features: C.** Campaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. The basics are well covered, but no sign-up forms or landing page builder are named among its features. - **Ease of use: C.** No App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer. - **Platforms and integrations: B.** Web, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Mailcoach's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Mailcoach's GPA of 2.2 is higher than 2 of the 24 other email marketing and newsletter tools we grade, and level with 2. - It stands best on platforms and integrations (B, above 0 of 24) and worst on features (C, above 0). - Its paid plans start at $9.99 a month, against a middle price of $13 for the category: 6 of the 22 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Mailcoach you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 20 of the 24 other email marketing and newsletter tools grade higher. It costs $119.88 a year. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: It plugs into other products, Laravel, Postmark and Mailgun among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Laravel, Postmark, Mailgun, Amazon SES, Brevo **Tags:** Email campaigns, Marketing automation, Self-hostable, Public API ## Alternatives - [Sendy](https://toolgpa.com/tools/sendy): Self-hosted newsletter app that sends through Amazon SES. [Compare](https://toolgpa.com/compare/mailcoach-vs-sendy) - [EmailOctopus](https://toolgpa.com/tools/emailoctopus): Simple, low-cost email marketing with a free plan for 2,500. [Compare](https://toolgpa.com/compare/emailoctopus-vs-mailcoach) - [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/mailcoach-vs-mailerlite) - [Kit](https://toolgpa.com/tools/kit): Email marketing and paid newsletters for creators. [Compare](https://toolgpa.com/compare/kit-vs-mailcoach) - [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-mailcoach) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 17, 2026: - https://www.mailcoach.app/pricing/ - https://dashboard.mailcoach.app/api/prices - https://www.mailcoach.app/self-hosted/ - https://www.mailcoach.app/about Page: https://toolgpa.com/tools/mailcoach Listed by ToolGPA (toolgpa.com).