# MailerLite

> Email newsletters, automations, sites and paid subscriptions

MailerLite is an email marketing service for small businesses and creators. Besides newsletters and automated emails it builds websites, landing pages and sign-up forms, and can sell digital products, bookings and paid newsletter subscriptions through Stripe. Paid plans include the same features and are priced by subscriber count.

- **Category:** Email Marketing & Newsletters
- **Made by:** MailerLite (since 2010)
- **Website:** https://www.mailerlite.com
- **Runs on:** Web, iOS
- **Facts last checked:** Oct 17, 2026

## Pricing

MailerLite has a free plan. Paid plans start at $12 per month for up to 500 subscribers, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API.
- **Free trial:** 14-day free trial of paid features, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only. |
| Comfort | $12 per month for up to 500 subscribers, billed monthly | Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers. |
| Power | $25 per month for up to 500 subscribers, billed monthly | Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers. |
| Enterprise | Custom | For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on. |

Read from https://www.mailerlite.com/pricing on Oct 17, 2026. Prices change, so confirm with MailerLite before buying.

## Ways to pay less

- **Save 10% with yearly billing** (Annual discount): MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12. Source: https://www.mailerlite.com/pricing
- **30% off paid plans for nonprofits** (Nonprofit): Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate. Source: https://www.mailerlite.com/pricing

## Key features

- **Three email editors:** Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- **Automation builder:** A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- **Websites, landing pages and forms:** Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- **Paid newsletters and digital products:** Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- **Reports:** Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- **MCP server and API:** Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.

## Good for

- Creators and small businesses sending a regular newsletter
- People who want a simple website and email list in one tool
- Writers charging for a newsletter through Stripe

## Worth knowing

- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 17, 2026. MailerLite is the sensible pick for a small business or creator who wants newsletters, automations and a simple website in one place. Paid plans start at $12 a month and you're paying for list size, not for unlocking features. The free plan stops at 250 subscribers, though, and you'll pass that sooner than you think.

- **Value for money: C.** $12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. It stays reasonable as you grow, at $89 a month for 10,000 subscribers, and yearly billing takes 10% off.
- **Free plan and trial: C.** Free for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. A fair start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed.
- **Features: B.** Three email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend.
- **Ease of use: B.** 4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations.
- **Platforms and integrations: B.** Web and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from MailerLite's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- MailerLite's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
- It stands best on ease of use (B, above 22 of 24) and worst on free plan and trial (C, above 2).
- Its paid plans start at $12 a month, against a middle price of $13 for the category: 9 of the 22 others that charge start lower.
- On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace MailerLite you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $144 a year.

- You could make: Paid newsletters and forms: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: A real app for iOS. Something home-made would be a web page.
- You could not: It plugs into other products, Shopify, WooCommerce and Stripe among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.7 out of 5 from 1,117 ratings in the United States, read Oct 17, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1586139546

## Works with

Shopify, WooCommerce, Stripe, Claude, ChatGPT

**Tags:** Email campaigns, Marketing automation, Paid newsletters, Forms, AI features, Public API

## Alternatives

- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/mailchimp-vs-mailerlite)
- [Kit](https://toolgpa.com/tools/kit): Email marketing and paid newsletters for creators. [Compare](https://toolgpa.com/compare/kit-vs-mailerlite)
- [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-mailerlite)
- [beehiiv](https://toolgpa.com/tools/beehiiv): Newsletter platform with paid subscriptions, ads, website and podcast. [Compare](https://toolgpa.com/compare/beehiiv-vs-mailerlite)
- [GetResponse](https://toolgpa.com/tools/getresponse): Email marketing with automation, webinars, courses and landing pages. [Compare](https://toolgpa.com/compare/getresponse-vs-mailerlite)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.mailerlite.com/pricing
- https://www.mailerlite.com/features/paid-newsletter-subscriptions
- https://www.mailerlite.com/features/ipad-app
- https://www.mailerlite.com/about

Page: https://toolgpa.com/tools/mailerlite
Listed by ToolGPA (toolgpa.com).