# MailMunch review (2026): is the free plan enough? > Pop-ups, embedded forms and landing pages to grow an email list Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. MailMunch is a lead-capture service with pop-ups, top bars, scroll boxes, embedded and sidebar forms, landing pages and a welcome email, plus newsletters and automations on Shopify. It runs on WordPress, Shopify and other platforms, and syncs subscribers to common email services. - **Category:** Popups & Website Widgets - **Made by:** Mailmunch - **Website:** https://www.mailmunch.com - **Runs on:** Web - **Who should skip it:** Watch out: the price comes from the Shopify listing, as MailMunch's own pages block reading. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, MailMunch has a free plan, and paid plans start at $15 per month for up to 5,000 contacts. - **Pricing model:** Free plan - **Free plan:** Free plan on its Shopify listing: unlimited subscribers, forms and pop-ups, landing pages, an automated welcome email and basic analytics. - **Free trial:** 14-day free trial of the paid plan. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Unlimited subscribers, forms and pop-ups, landing pages, a welcome email and basic analytics. | | Premium | $15 per month for up to 5,000 contacts | Adds email notifications, analytics, custom domains, premium templates and a content gate. Price rises with contacts. | Read from https://apps.shopify.com/mailmunch on Nov 12, 2026. Prices change, so confirm with MailMunch before buying. ## Key features - **Several form types:** Pop-up, embedded, top bar, scroll box and sidebar opt-in forms, built from themes and customized without code. - **Exit-intent and page targeting:** Show a form when a visitor is about to leave, or limit it to chosen pages, categories or posts through display rules. - **A/B testing:** Create different opt-in forms and see which one gets more subscribers; the Shopify listing also mentions multivariate split tests. - **Landing pages:** Build landing pages for lead campaigns; they are part of the free plan on the Shopify listing. - **Email sync or CSV export:** Pass subscribers to Mailchimp, Constant Contact, AWeber, GetResponse, Campaign Monitor and others, or export them as CSV. - **Newsletters and automations:** The Shopify app adds newsletters, behavior-driven automations and an AI-assisted campaign creator on top of forms. ## Good for - WordPress and Shopify owners building a first email list - Sites that want pop-ups plus landing pages without paying at the start - Shops needing forms and basic newsletters in one tool ## Worth knowing - Its own pricing pages block automated reading, so these prices come from the Shopify App Store listing and may differ from the main site. - Third-party sites quote other plan names and prices, so check the current pricing page before buying. - The Premium price on the Shopify listing is per 5,000 contacts and rises as the list grows. - On WordPress, the free plugin needs a MailMunch account for the premium features. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 12, 2026. MailMunch builds pop-ups, embedded forms and landing pages for email capture, with a free plan and Premium at $15 a month per 5,000 contacts. Its own pricing pages block automated reading, so these prices come from its Shopify listing and may differ elsewhere. - **Value for money: B.** The Shopify listing shows a free plan with unlimited subscribers, forms and pop-ups, and Premium at $15 a month per 5,000 contacts; the main site's prices were not readable. - **Free plan and trial: B.** Free plan with unlimited subscribers, forms, pop-ups, landing pages and a welcome email. - **Features: C.** Several form types, exit-intent, A/B testing, landing pages and newsletters. The listing does not say which of these are on the free plan. - **Ease of use: C.** No rating on record; you build forms and connect an email service. - **Platforms and integrations: B.** Web only, with eight integrations listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Mailmunch's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among popup and widget tools - MailMunch's GPA of 2.6 is higher than 21 of the 25 other popup and widget tools we grade, and level with 3. - It stands best on free plan and trial (B, above 20 of 25) and worst on features (C, above 0). - Its paid plans start at $15 a month, against a middle price of $18.25 for the category: 10 of the 23 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/popups ## Keep it, or make your own? **Keep it.** To replace MailMunch you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 21 of the 25 other popup and widget tools we grade. It costs $180 a year. - You could make: Popups and forms: an app builder makes these well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: Splitting visitors between versions and telling you which won. - You could not: It plugs into other products, Mailchimp, Constant Contact and AWeber among them. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Mailchimp, Constant Contact, AWeber, GetResponse, Campaign Monitor, Kit (ConvertKit), Infusionsoft, Intercom **Tags:** Popups, Forms, A/B testing, Email campaigns, Marketing automation ## Alternatives - [OptinMonster](https://toolgpa.com/tools/optinmonster): Pop-ups, floating bars and opt-in forms added to an existing site. [Compare](https://toolgpa.com/compare/mailmunch-vs-optinmonster) - [BDOW!](https://toolgpa.com/tools/sumo): Popups, sticky bars and sign-up forms with email, formerly Sumo. [Compare](https://toolgpa.com/compare/mailmunch-vs-sumo) - [Hello Bar](https://toolgpa.com/tools/hello-bar): Top bars, popups and slide-ins for collecting leads on any site. [Compare](https://toolgpa.com/compare/hello-bar-vs-mailmunch) - [Poptin](https://toolgpa.com/tools/poptin): Popups and embedded forms, with email campaigns and automations. [Compare](https://toolgpa.com/compare/mailmunch-vs-poptin) - [ConvertBox](https://toolgpa.com/tools/convertbox): Targeted on-site messages, forms and quizzes, sold for a one-time fee. [Compare](https://toolgpa.com/compare/convertbox-vs-mailmunch) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://apps.shopify.com/mailmunch - https://wordpress.org/plugins/mailmunch/ Page: https://toolgpa.com/tools/mailmunch Listed by ToolGPA (toolgpa.com).