# MailPoet review (2026): is the free plan enough? > Email marketing plugin that runs inside WordPress and WooCommerce Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. MailPoet is an email marketing plugin for WordPress sites. Newsletters, signup forms, welcome emails and post notifications are managed from the WordPress dashboard, and WooCommerce stores get abandoned cart and purchase-based emails. Emails can go out through the MailPoet Sending Service, the web host or a third-party SMTP service. - **Category:** Email Marketing & Newsletters - **Made by:** MailPoet - **Website:** https://www.mailpoet.com - **Runs on:** Web - **Who should skip it:** Skip it if you do not use WordPress, because it needs a WordPress site. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, MailPoet has a free plan, and paid plans start at $8 per month for up to 500 subscribers, billed monthly. - **Pricing model:** Free plan - **Free plan:** Starter plan: up to 500 subscribers and 5,000 emails a month, sent through the MailPoet Sending Service. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Starter | $0 | Up to 500 subscribers and 5,000 emails a month, with forms, basic automation and summarized statistics. MailPoet branding stays on emails. | | Creator | $8 per month for up to 500 subscribers, billed monthly | Business features without the MailPoet Sending Service, for people who send through their own host or SMTP. The price rises with the subscriber count. | | Business | $10 per month for up to 500 subscribers, billed monthly | Unlimited emails, no MailPoet branding, priority support, segmentation and detailed ecommerce statistics. The price rises with the subscriber count. | | Agency | $30 per month for up to 500 subscribers per site, billed monthly | Business features on up to 50 websites, with the subscriber limit counted per MailPoet install. | Read from https://www.mailpoet.com/pricing/ on Nov 12, 2026. Prices change, so confirm with MailPoet before buying. ## Ways to pay less - **Up to 15% off with yearly billing** (Annual discount): The pricing page says yearly billing saves up to 15% compared with monthly billing. Source: https://www.mailpoet.com/pricing/ - **20% off for nonprofits** (Nonprofit): Nonprofits get 20% off any plan by contacting support to request it. Source: https://www.mailpoet.com/pricing/ ## Key features - **Newsletters in the WordPress dashboard:** Emails are built with a drag-and-drop editor and more than 70 templates, and can pull in posts, pages and WooCommerce products. - **Automated emails:** Welcome emails for new subscribers and automatic notifications for newly published posts, daily, weekly or monthly. - **WooCommerce emails:** Abandoned cart reminders, first-purchase emails, product and category emails, and customizable WooCommerce transactional emails. - **Segmentation:** Business and above can segment by engagement, purchasing behavior and other properties. - **Choice of sending method:** Send through the MailPoet Sending Service, the web host, or a third-party SMTP service. ## Good for - WordPress and WooCommerce site owners who want email managed from the dashboard - Very small lists, which fit free on the Starter plan - Agencies running email for many WordPress sites ## Worth knowing - It runs only inside WordPress, so it needs a WordPress site. - Starter is capped at 500 subscribers and 5,000 emails a month; segmentation, detailed statistics and unbranded emails need a paid plan. - The price rises with the subscriber count in steps up to 500,000, and the figures above are the 500-subscriber step on monthly billing. - The pricing page says yearly billing saves up to 15%, and nonprofits can request 20% off any plan. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 12, 2026. MailPoet sends newsletters and automated emails from inside your WordPress dashboard, including WooCommerce emails. The free Starter plan covers 500 subscribers and 5,000 emails a month with MailPoet branding. It only works on WordPress, and segmentation and unbranded emails are paid. - **Value for money: B.** Paid plans start at $8 a month for 500 subscribers and $10 on Business, inside the cheapest quarter of this category. The price rises with subscribers in steps up to 500,000. - **Free plan and trial: B.** The Starter plan is free for 500 subscribers and 5,000 emails a month through the MailPoet Sending Service, with MailPoet branding on emails. - **Features: C.** Newsletters, automated emails, WooCommerce emails and a choice of sending method. Segmentation, detailed statistics and unbranded emails need a paid plan. - **Ease of use: C.** A plugin on a WordPress site, with no rating on record. You install it, set up sending and build your own emails. - **Platforms and integrations: B.** Inside WordPress only, with WooCommerce, Google Analytics and Mailchimp connections. These are ToolGPA's own grades. Graded from this listing, whose facts were read from MailPoet's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - MailPoet's GPA of 2.6 is higher than 85 of the 102 other email marketing and newsletter tools we grade, and level with 9. - It stands best on free plan and trial (B, above 83 of 102) and worst on features (C, above 4). - Its paid plans start at $8 a month, against a middle price of $19 for the category: 8 of the 78 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 5 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace MailPoet you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 85 of the 102 other email marketing and newsletter tools we grade. It costs $96 a year. - You could make: Forms: an app builder makes this well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: Mail servers with a good name among inbox providers. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WordPress, WooCommerce, Google Analytics, Mailchimp **Tags:** Email campaigns, Marketing automation, Forms, Transactional email ## Alternatives - [FluentCRM](https://toolgpa.com/tools/fluentcrm): CRM and email marketing plugin that runs inside WordPress. [Compare](https://toolgpa.com/compare/fluentcrm-vs-mailpoet) - [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/mailerlite-vs-mailpoet) - [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-mailpoet) - [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/mailchimp-vs-mailpoet) - [Sendy](https://toolgpa.com/tools/sendy): Self-hosted newsletter app that sends through Amazon SES. [Compare](https://toolgpa.com/compare/mailpoet-vs-sendy) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.mailpoet.com/pricing/ - https://www.mailpoet.com/ Page: https://toolgpa.com/tools/mailpoet Listed by ToolGPA (toolgpa.com).