# Mapp Digital Analytics review (2026): is it worth $3,600 a month, billed yearly? > Web and mobile analytics inside the Mapp Cloud marketing suite Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Mapp Digital Analytics, the analytics part of Mapp Cloud, measures web and mobile behavior and adds funnel and customer journey analysis, alerts and forecasting. It is not sold alone on the pages read: web and mobile analytics come with the Professional and Custom Mapp Cloud packages. - **Category:** Website & Product Analytics - **Made by:** Mapp - **Website:** https://mapp.com/digital-analytics/ - **Runs on:** Web - **Who should skip it:** Skip it if you pay out of your own pocket, as the entry price is $3,600 a month. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Mapp Digital Analytics is a paid product, starting at $3,600 per month, billed annually (Mapp Cloud Professional). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Professional | $3,600 per month and up, billed annually | Mapp Cloud package that adds web and mobile analytics, alerts, KPI forecast, anomaly detection and customer journey analysis. | | Custom | Custom | Everything in Professional plus push and in-app messaging, custom onboarding and dashboards, a flexible data model and data streams. | Read from https://mapp.com/mapp-marketing-cloud-pricing/ on Nov 13, 2026. Prices change, so confirm with Mapp Digital Analytics before buying. ## Key features - **Web and mobile analytics:** Collects behavior from websites and apps through a Web SDK and a Mobile SDK, with dashboards and reports on top. - **Funnel and journey analysis:** Visual funnel and customer journey analysis shows the paths customers take to conversion. - **Alerts, forecasting and anomalies:** Monitors metrics, flags unusual activity, and forecasts series such as revenue, visitors and visits. - **Raw data access:** The vendor says analysis can run on 100% raw, unsampled data, with real-time data streams based on Apache Kafka. - **Predictions and segmentation:** RFM modelling, likelihood to convert or churn, product recommendations and custom segmentation based on the same data. ## Good for - Mid-size and enterprise marketing teams already considering Mapp Cloud - Retailers that want analytics tied to email, SMS and personalization ## Worth knowing - It is bundled with Mapp Cloud; the Essential package, from $3,050 a month, does not list web and mobile analytics. - The pages read do not use the name Mapp Intelligence; the analytics product now appears as Digital Analytics. - Packages are priced from a starting figure and need a quote. - Billing is annual. ## ToolGPA grades **GPA: 1.4 out of 4**, graded Nov 13, 2026. Mapp's analytics covers web and app behaviour with funnels, forecasting and raw data streams. It is sold inside Mapp Cloud from $3,600 a month billed annually, which puts it far out of reach of small teams. - **Value for money: F.** $3,600 a month, billed annually, against a category where the dearest tenth starts at $299. The Essential package at $3,050 does not list analytics. - **Free plan and trial: F.** No free plan and no trial is listed anywhere on the pages read. - **Features: B.** Web and mobile SDKs, funnels, journey analysis, alerts, forecasts and raw unsampled data. The listing names no gap in the core work. - **Ease of use: C.** No store rating on record. It needs SDKs installed on sites and apps, and a quote and onboarding first. - **Platforms and integrations: C.** Web and mobile SDKs, with only Apache Kafka data streams listed as an integration. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Mapp's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Mapp Digital Analytics's GPA of 1.4 is higher than 0 of the 100 other website and product analytics tools we grade. - It stands best on features (B, above 52 of 100) and worst on value for money (F, above 0). - Its paid plans start at $3,600 a month, against a middle price of $25 for the category: 63 of the 63 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 35 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** To replace Mapp Digital Analytics you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 100 of the 100 other website and product analytics tools grade higher. It costs $43,200 a year. - You could make: Reports: an app builder makes this well. - You could not: Email sent in volume that still reaches the inbox. - You could not: A tracking script and a database that counts every visit. - You could not: Connections that pull numbers from dozens of other services. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Apache Kafka **Tags:** Web analytics, Dashboards, AI features, Reports, Marketing automation ## Alternatives - [Piano Analytics](https://toolgpa.com/tools/piano-analytics): Behavioral analytics for sites and apps, with a unified data model. [Compare](https://toolgpa.com/compare/mapp-intelligence-vs-piano-analytics) - [Tealium](https://toolgpa.com/tools/tealium): Enterprise customer data platform with tag management and consent. [Compare](https://toolgpa.com/compare/mapp-intelligence-vs-tealium) - [Matomo](https://toolgpa.com/tools/matomo): Open-source web analytics you can host yourself or in Matomo's cloud. [Compare](https://toolgpa.com/compare/mapp-intelligence-vs-matomo) - [etracker](https://toolgpa.com/tools/etracker): Cookieless web analytics hosted in Germany, with tag and consent tools. [Compare](https://toolgpa.com/compare/etracker-vs-mapp-intelligence) - [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/google-analytics-vs-mapp-intelligence) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://mapp.com/mapp-marketing-cloud-pricing/ - https://mapp.com/digital-analytics/ - https://mapp.com Page: https://toolgpa.com/tools/mapp-intelligence Listed by ToolGPA (toolgpa.com).