# Market Leader review (2026): is it worth $329 a month? > Real estate CRM, websites and exclusive lead packages for agents Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Market Leader sells real estate agents a CRM with automated lead nurture and marketing campaigns, a drag-and-drop website with MLS listings, and separate done-for-you lead generation packages. A Teams edition adds a shared contact database and lead routing for small teams. - **Category:** CRM Software - **Made by:** Constellation1 Inc. (since 1999) - **Website:** https://www.marketleader.com - **Runs on:** Web - **Who should skip it:** Skip it if you are a solo agent who wants a price, as Professional is quoted on a call. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Market Leader is a paid product, starting at $329 per month for up to 10 team members. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Market Leader Professional | Custom | CRM, website, marketing center and lead nurture for one agent. The vendor quotes the price after a consultation. | | Market Leader Teams | $329 per month for up to 10 team members | Shared contacts and tasks, lead routing, shared marketing library, website and mobile CRM app, with per-agent reporting. | Read from https://www.marketleader.com/products/teams/ on Nov 13, 2026. Prices change, so confirm with Market Leader before buying. ## Key features - **Real estate CRM:** Contact records with reminders and daily to-dos, advanced filters and groups, and lead conversion action plans, with 40+ lead sources such as Zillow and Realtor.com feeding it. - **Automated lead engagement:** New leads get listing alerts and automated welcome emails and texts; the Teams edition lists an 18-step drip campaign. - **Lead intel:** Tracks which contacts visited the agent's website and which properties they viewed or saved, to show who to contact first. - **Marketing center:** A library of 1,500+ customizable print and email campaign templates and long-term drip campaigns for a whole contact database. - **Websites with MLS listings:** A drag-and-drop website builder with lead capture forms for showings and home valuations, connected to the agent's MLS. - **Lead generation packages:** Leads Direct (search-ad leads), HouseValues (seller leads) and Network Boost (Facebook and Instagram leads), each sold with a monthly lead commitment. ## Good for - Individual agents who want a CRM, website and nurture campaigns from one vendor - Small real estate teams that need shared contacts and lead routing - Agents who also want to buy exclusive leads delivered into the CRM ## Worth knowing - Professional has no published price: the vendor says it quotes pricing after a consultation. - The lead generation products are separate offerings with their own pricing, not part of the Teams price. - The vendor lists a mobile app but its pages do not say which phone platforms it supports. - The Teams page prices up to 10 members at $329 and does not say what a larger team pays. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 13, 2026. Market Leader sells a real estate CRM with a website, marketing tools and optional lead packages. Teams is $329 a month for up to 10 members, but the single-agent plan has no published price and the lead products are priced separately. - **Value for money: C.** $329 a month for up to 10 team members, about $33 a head, which is near the category middle of $29. Professional for one agent has no published price. - **Free plan and trial: F.** No free plan and no trial on record, so the first step is a demo or a quote. - **Features: C.** CRM, automated lead engagement, lead intel, a marketing center and websites with MLS listings. Lead generation is a separate product, and larger teams are not priced. - **Ease of use: C.** No store rating on record. A website, lead routing and campaigns need setting up. - **Platforms and integrations: B.** Web with Zillow, Trulia and Realtor.com links. A mobile app is mentioned, but its platforms are not named. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Market Leader's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among CRM tools - Market Leader's GPA of 1.8 is higher than 16 of the 116 other CRM tools we grade, and level with 20. - It stands best on platforms and integrations (B, above 24 of 116) and worst on free plan and trial (F, above 0). - Its paid plans start at $329 a month, against a middle price of $29 for the category: 91 of the 93 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 45 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/crm ## Keep it, or make your own? **Keep it.** To replace Market Leader you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 80 of the 116 other CRM tools grade higher. It costs $3,948 a year. - You could make: Sales pipeline: an app builder makes this well. - You could not: Email sent in volume that still reaches the inbox. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Connections to other products, each kept working as those products change. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Zillow, Trulia, Realtor.com **Tags:** Sales pipeline, Marketing automation, Email campaigns, Workflow automation ## Alternatives - [Follow Up Boss](https://toolgpa.com/tools/follow-up-boss): Real estate CRM that routes and follows up on incoming leads. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-market-leader) - [Lofty](https://toolgpa.com/tools/lofty): Real estate CRM with IDX websites, AI agents and lead generation. [Compare](https://toolgpa.com/compare/lofty-vs-market-leader) - [Top Producer](https://toolgpa.com/tools/top-producer): Real estate CRM with MLS reports, workflows and optional lead gen. [Compare](https://toolgpa.com/compare/market-leader-vs-top-producer) - [Real Geeks](https://toolgpa.com/tools/real-geeks): Real estate platform with an IDX website, CRM and lead packages. [Compare](https://toolgpa.com/compare/market-leader-vs-real-geeks) - [BoldTrail (kvCORE)](https://toolgpa.com/tools/kvcore): Real estate platform with a Smart CRM, IDX websites and lead tools. [Compare](https://toolgpa.com/compare/kvcore-vs-market-leader) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.marketleader.com/products/teams/ - https://www.marketleader.com - https://www.marketleader.com/products/professional-for-agents/ - https://www.marketleader.com/products/real-estate-leads/ - https://www.marketleader.com/solutions/crm/ - https://www.marketleader.com/solutions/mobile-app/ - https://www.marketleader.com/company/about/ Page: https://toolgpa.com/tools/market-leader Listed by ToolGPA (toolgpa.com).