# Marmalead review (2026): is it worth $15.83 a month, billed yearly? > Etsy keyword research and listing grades with an AI shop coach Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Marmalead is a web-based SEO tool for Etsy sellers. It suggests keywords and scores them for search volume, engagement and competition, shows a year of seasonality with a three-month forecast, and grades connected listings with a letter grade. Its Marma AI assistant answers questions using the shop's own data and Etsy market data. - **Category:** Keyword Research Tools - **Made by:** Marmalead, LLC (since 2015) - **Website:** https://marmalead.com - **Runs on:** Web - **Who should skip it:** Not for you if you want to try before you pay, as there's no free plan or trial. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Marmalead is a paid product, starting at $15.83 per month, billed annually at $190 ($19 billed monthly). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Monthly | $19 per month | The single Entrepreneur plan with every feature, billed each month. | | Quarterly | $53 per quarter | The same plan billed every 3 months, which the page puts at $18 a month and a 7% saving. | | Annual | $190 per year | The same plan billed yearly, $15.83 a month, which the page says saves 16%. | | Lifetime | $300 one-time, lifetime access | The same plan for one payment, with no renewal. | Read from https://marmalead.com/pricing/ on Oct 23, 2026. Prices change, so confirm with Marmalead before buying. ## Ways to pay less - **Save 16% with annual billing** (Annual discount): Marmalead's pricing page lists the annual term at $190, which it says saves $38 or 16% against paying $19 a month; quarterly billing saves 7%. Source: https://marmalead.com/pricing/ - **Lifetime access for $300, paid once** (Lifetime license): The pricing page sells lifetime access for a single $300 payment, which it says saves $840 over five years against monthly billing. Source: https://marmalead.com/pricing/ ## Key features - **Storm and similar searches:** Storm turns one keyword into a long list of scored suggestions, and similar searches show the variations real Etsy shoppers type. - **MarmaMeters:** Rates each keyword's search volume, engagement and competition as simple bars, from Marmalead's figures for searches and listing views. - **Seasonality and forecasting:** Shows more than a year of interest for every keyword and forecasts how it will perform over the next three months. - **Listing grades:** Gives each connected listing a letter grade built from SEO factors such as tags and title, and sales factors such as photos and description length. - **Market pricing:** Shows bargain, mid-range and premium price ranges for a product, based on how the market prices similar listings. - **Marma AI and AI authoring:** An AI assistant answers questions from your shop's stats and Etsy data, critiques descriptions, writes titles and tags, and suggests FAQs. ## Good for - Etsy sellers picking tags and titles from real shopper searches - Sellers planning listings around seasonal demand - Owners of several Etsy shops, which can all be connected ## Worth knowing - It works only for Etsy, through Etsy's API, and is not endorsed by Etsy. - There is no free plan, and the pricing page offers no free trial. - The terms say payments for the current billing period are not refunded, though the Marma AI page advertises a 14-day money-back guarantee. - There is a single plan; the only choice is the billing term. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Oct 23, 2026. Marmalead is a web keyword tool for Etsy sellers that scores keywords for volume, engagement and competition, shows seasonality with a three-month forecast, and grades your listings. It works only for Etsy. There's no free plan and no trial, its refund terms contradict its own AI page, and eRank does Etsy research from $5.50 a month. - **Value for money: B.** One plan with every feature: $19 a month, $190 a year ($15.83 a month), or $300 once for life. That lifetime price is under two years of this category's $17 middle. Mind you, eRank starts at $5.50 for Etsy work. - **Free plan and trial: F.** Nothing is free: no free plan, and no trial on the pricing page. The terms say the current period isn't refunded, though the Marma AI page mentions a 14-day money-back guarantee. - **Features: C.** Keyword suggestions with volume, engagement and competition bars, seasonality with a three-month forecast, listing grades, market pricing and an AI assistant. It does Etsy research fully, but that's a smaller job, and it works only for Etsy. - **Ease of use: C.** No rating on record. Keywords are scored as bars, but listing grades and Marma AI's answers about your shop need your Etsy shop connected first. - **Platforms and integrations: C.** Web only, with no desktop or phone app, and its one connection is Etsy, through Etsy's API. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Marmalead's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among keyword research tools - Marmalead's GPA of 1.8 is higher than 0 of the 51 other keyword research tools we grade, and level with 3. - It stands best on value for money (B, above 27 of 51) and worst on free plan and trial (F, above 0). - Its paid plans start at $15.83 a month, against a middle price of $18 for the category: 15 of the 35 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 17 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/keyword-research ## Keep it, or make your own? **Keep it.** To replace Marmalead you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 48 of the 51 other keyword research tools grade higher. It costs $189.96 a year. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: People on the other end: coaches. No app builder makes those. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Etsy **Tags:** Keyword research, AI features ## Alternatives - [eRank](https://toolgpa.com/tools/erank): Etsy SEO tool for keywords, listing audits and competitor tracking. [Compare](https://toolgpa.com/compare/erank-vs-marmalead) - [EverBee](https://toolgpa.com/tools/everbee): Etsy product and keyword research with sales figures for any listing. [Compare](https://toolgpa.com/compare/everbee-vs-marmalead) - [Alura](https://toolgpa.com/tools/alura): Etsy keyword, product and shop research plus listing and marketing. [Compare](https://toolgpa.com/compare/alura-vs-marmalead) - [MerchantWords](https://toolgpa.com/tools/merchantwords): Amazon keyword research from searches made on Amazon marketplaces. [Compare](https://toolgpa.com/compare/marmalead-vs-merchantwords) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://marmalead.com/pricing/ - https://marmalead.com/ - https://marmalead.com/m/marma-ai-etsy-seo-chat/ - https://marmalead.com/team/ - https://marmalead.com/terms/ Page: https://toolgpa.com/tools/marmalead Listed by ToolGPA (toolgpa.com).