# Maropost review (2026): is it worth $29 a month?

> Ecommerce platform with email and SMS marketing and a helpdesk

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Maropost sells separate cloud products for ecommerce businesses: Commerce Cloud for the storefront and inventory, Marketing Cloud for email and SMS, Service Cloud for support tickets, plus retail and merchandising products. Each has four tiers, Build, Essentials, Professional and Enterprise, sized by sales volume, contacts or tickets. The plans below are Marketing Cloud, the contact-based product.

- **Category:** CRM Software
- **Made by:** Maropost
- **Website:** https://maropost.com
- **Runs on:** Web
- **Who should skip it:** Tight if you pick Build: 5 lists, 5 journeys and 1 landing page.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Maropost is a paid product with a free trial, starting at $29 per month for up to 50K contacts (Marketing Cloud Build).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** Free trial of Marketing Cloud, Service Cloud and Commerce Cloud; length not stated.

| Plan | Price | What you get |
| --- | --- | --- |
| Marketing Cloud Build | $29 per month for up to 50K contacts and 300K emails | Email campaigns, A/B tests, 5 lists, 5 concurrent journeys, 2 smart forms and 1 landing page. No annual discount on this tier. |
| Marketing Cloud Essentials | $240 per month for up to 250K contacts, billed annually ($299 monthly) | Everything in Build plus 2M emails, eRFM reporting, unlimited lists and 10 journeys. |
| Marketing Cloud Professional | $720 per month for up to 1M contacts, billed annually ($899 monthly) | Everything in Essentials plus 10M emails, unlimited forms and pages, 15 journeys. |
| Marketing Cloud Enterprise | $1,440 per month for up to 5M contacts, billed annually ($1,799 monthly) | Everything in Professional plus 50M emails, relational tables, SQL queries, unlimited journeys. |

Read from https://maropost.com/pricing on Nov 13, 2026. Prices change, so confirm with Maropost before buying.

## Ways to pay less

- **Black Friday: 30% off the first year** (Other savings): The pricing page shows 30% off the first year on an annual contract, or 30% off the first 3 months on monthly billing, with free onboarding. No end date is shown and the offer is claimed by booking a demo. Source: https://maropost.com/pricing
- **20% off with annual billing** (Annual discount): Annual billing is 20% off the Essentials, Professional and Enterprise tiers. Source: https://maropost.com/pricing

## Key features

- **Email campaigns and journeys:** Email campaigns with dynamic content, A/B experimentation and automated customer journeys; concurrent journeys are capped by tier.
- **SMS marketing:** SMS is a separate add-on with a setup fee and prepaid monthly tiers, billed per message segment.
- **Segmentation and forms:** Lists and segments, smart forms and landing pages, with eRFM reporting from the Essentials tier.
- **Commerce Cloud:** A separate storefront, catalog and checkout product whose plans scale with monthly sales (GMV).
- **Service Cloud:** An ecommerce helpdesk where tickets carry order history, priced by monthly ticket volume with unlimited agents.

## Good for

- Online stores that want email and SMS marketing tied to their store data
- Merchants with large contact lists, since Build covers 50K contacts for $29 a month
- Businesses that would also run a storefront or helpdesk with the same vendor

## Worth knowing

- SMS is not in the subscription: it has a one-time setup fee ($250 in the US) and a prepaid monthly tier starting at $75 for 5,000 segments.
- The Build tier gets no annual discount; the other tiers are 20% less on annual billing.
- Commerce Cloud costs $29 to $1,999 a month and Service Cloud $29 to $899 a month at monthly billing, scaling with sales and ticket volume.
- The vendor says the plans shown are designed for ecommerce businesses and asks other users, such as affiliate marketers, to contact sales.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Nov 13, 2026. Maropost sells email and SMS marketing, a helpdesk and an ecommerce platform. Marketing Cloud Build is $29 a month for up to 50K contacts, but SMS is billed separately and the plans are shaped for ecommerce stores. The free trial's length is not stated.

- **Value for money: C.** Build is $29 a month for 50K contacts, equal to the category's middle, and the next tier is $240 a month billed annually. SMS and the other clouds are priced on top.
- **Free plan and trial: C.** A free trial of Marketing Cloud, Service Cloud and Commerce Cloud, with no length or card detail on record. There is no free plan.
- **Features: C.** Email campaigns and journeys, SMS, segmentation and forms, plus Commerce and Service Clouds. Build has 5 lists, 5 journeys and 1 landing page, and SMS has its own fees.
- **Ease of use: C.** No store rating on record. You set up lists, journeys and an SMS number.
- **Platforms and integrations: C.** Web only on the pages read, with no integrations listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Maropost's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among CRM tools

- Maropost's GPA of 2.0 is higher than 37 of the 116 other CRM tools we grade, and level with 12.
- Its paid plans start at $29 a month, against a middle price of $29 for the category: 43 of the 93 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 38 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/crm

## Keep it, or make your own?

**Keep it.** To replace Maropost you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 67 of the 116 other CRM tools grade higher. It costs $348 a year.

- You could make: Help desk: an app builder makes this well.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Texts to thousands of numbers, registered with the carriers.
- You could not: Checkout, card payments and sales tax handled for you.
- You could not: An API that other software can build on.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** Marketing automation, Email campaigns, SMS marketing, Online store, Help desk, Public API

## Alternatives

- [HubSpot](https://toolgpa.com/tools/hubspot): Free CRM at the center of a marketing, sales and service suite. [Compare](https://toolgpa.com/compare/hubspot-vs-maropost)
- [Keap](https://toolgpa.com/tools/keap): CRM with sales and marketing automation for small businesses. [Compare](https://toolgpa.com/compare/keap-vs-maropost)
- [Ontraport](https://toolgpa.com/tools/ontraport): CRM with marketing automation, payments and membership sites. [Compare](https://toolgpa.com/compare/maropost-vs-ontraport)
- [EngageBay](https://toolgpa.com/tools/engagebay): All-in-one marketing, sales and support CRM for small teams. [Compare](https://toolgpa.com/compare/engagebay-vs-maropost)
- [Ortto](https://toolgpa.com/tools/ortto): Customer data, marketing automation and analytics in one platform. [Compare](https://toolgpa.com/compare/maropost-vs-ortto)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://maropost.com
- https://maropost.com/pricing

Page: https://toolgpa.com/tools/maropost
Listed by ToolGPA (toolgpa.com).