# Measured review (2026): is it worth it? > Marketing measurement with media mix modeling and incrementality tests Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Measured is a marketing effectiveness platform for enterprise brands. It combines media mix modeling with automated geo and audience incrementality tests, a cross-channel dashboard and a media plan optimizer. The site lists 300+ managed data connections and sells the platform through demos rather than published plans. - **Category:** Ad Creative & Reporting - **Made by:** Measured (since 2017) - **Website:** https://www.measured.com - **Runs on:** Web - **Who should skip it:** Not for you if you are a small shop, since it is built for enterprise brands. - **Facts last checked:** Nov 13, 2026 ## Pricing Measured's current pricing could not be confirmed from its own site. ## Key features - **Media mix modeling:** Builds causal media mix models that the site says are calibrated with incrementality tests. - **Incrementality testing:** Runs automated geo and audience split experiments to measure the lift from a channel. - **Media plan optimizer:** AI-powered scenario planning for shifting budget between channels. - **Cross-channel dashboard:** One view of media measurement across channels, with benchmarks for comparing against competitors. - **Managed integrations:** The site lists 300+ fully managed connections to ad and sales data sources. ## Good for - Enterprise and ecommerce brands that want to prove media impact to finance - Teams combining modeling with experiments to settle channel budgets ## Worth knowing - No prices are published and the pricing URL returns a not-found page; access is through a demo request. - Built for enterprise brands; the About page says more than 150 ecommerce brands use it. - Strategic services from the vendor are offered next to the software. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 13, 2026. Measured is a media effectiveness platform with media mix modeling and incrementality tests across channels. It has no published prices, its pricing page returns a not-found error, and you get in through a demo request. - **Value for money: C.** No price is published, and the pricing URL returns a not-found page, so it sits in the middle. - **Free plan and trial: F.** No free plan, no trial and no self-serve sign-up; access is through a demo. - **Features: C.** Media mix modeling, incrementality tests, a plan optimizer and a cross-channel dashboard. The listing shows no gaps, but it measures media and doesn't run it. - **Ease of use: C.** No store rating on record. Data feeds from each channel have to be connected first. - **Platforms and integrations: C.** Web only, and the listing names no integrations outside what it calls managed integrations. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Measured's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - Measured's GPA of 1.6 is higher than 1 of the 72 other ad creative and reporting tools we grade, and level with 11. - It stands best on value for money (C, above 15 of 72) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** The plain part of Measured you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 60 of the 72 other ad creative and reporting tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: Splitting visitors between versions and telling you which won. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Reports, Dashboards, A/B testing, AI features ## Alternatives - [Kochava](https://toolgpa.com/tools/kochava): Mobile attribution and omnichannel ad measurement platform. [Compare](https://toolgpa.com/compare/kochava-vs-measured) - [Singular](https://toolgpa.com/tools/singular): Mobile attribution and marketing analytics platform. [Compare](https://toolgpa.com/compare/measured-vs-singular) - [AppsFlyer](https://toolgpa.com/tools/appsflyer): Mobile attribution and marketing measurement platform. [Compare](https://toolgpa.com/compare/appsflyer-vs-measured) - [Admetrics](https://toolgpa.com/tools/admetrics): Attribution and profit reporting for e-commerce advertisers. [Compare](https://toolgpa.com/compare/admetrics-vs-measured) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.measured.com - https://www.measured.com/about/ - https://www.measured.com/faq/ Page: https://toolgpa.com/tools/measured Listed by ToolGPA (toolgpa.com).