# Medallia review (2026): is it worth it? > Enterprise customer and employee experience feedback platform Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Medallia is an experience management platform for large organizations. It collects feedback from surveys, digital channels and contact centers, then scores it with text analytics and routes alerts to the teams who act on it. It also sells market research products such as Agile Research, and CheckMarket now redirects to it. - **Category:** Forms & Surveys - **Made by:** Medallia, Inc. - **Website:** https://www.medallia.com - **Runs on:** Web - **Who should skip it:** Skip it if you want a quick survey or form, since this is built for enterprise programs. - **Facts last checked:** Nov 13, 2026 ## Pricing Medallia's current pricing could not be confirmed from its own site. ## Key features - **Feedback capture across channels:** Collects surveys and signals from digital journeys, contact centers and employee programs into one platform. - **AI and text analytics:** Medallia says all data is analyzed with its AI-powered analytics, which drive alerts and closed-loop workflows. - **Role-based reporting:** Reports are shaped by role so that frontline teams and executives see the feedback relevant to them. - **Employee experience programs:** Listening programs cover the employee journey from candidate to exit. - **Agile Research:** Pre-built surveys for quick market insights, a product line that now also answers at the former CheckMarket address. ## Good for - Large organizations running customer experience programs across many channels - Contact center and digital teams that want feedback tied to alerts and follow-up - Companies that want one contract for several experience programs ## Worth knowing - No prices are published; the pricing page says to contact the company. - Pricing is described as an experience data record model in annual tiers, not per seat or per survey. - It is built for enterprise programs, so it is heavier than a form or small-survey tool. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 13, 2026. Medallia collects customer and employee feedback from surveys, digital channels and contact centres and routes alerts to the teams who act on it. But there is no published price, only a contact form, and it is built for big programs, so it's far too heavy if you just want a survey. - **Value for money: C.** No price is published. The pricing page describes annual tiers based on experience data records, not seats or surveys, so there's nothing to compare against the forms category's $19 middle. - **Free plan and trial: F.** No free plan and no trial are listed. Access starts with a conversation with the vendor. - **Features: B.** Feedback capture across channels, text analytics with alerts, role-based reports and employee programs. The listing shows no gap in the job, only that it's a bigger job than a form tool does. - **Ease of use: C.** No store rating on record. It's an enterprise platform with programs to set up, roles to assign and alerts to route, so expect a learning curve. - **Platforms and integrations: C.** Web only on the listing, and no integrations are named. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Medallia's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among form and survey tools - Medallia's GPA of 1.8 is higher than 8 of the 148 other form and survey tools we grade, and level with 17. - It stands best on features (B, above 96 of 148) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/forms ## Keep it, or make your own? **Keep it.** The plain part of Medallia you could make: surveys and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 123 of the 148 other form and survey tools grade higher. - You could make: Surveys and reports: an app builder makes these well. - You could not: Connections that pull numbers from dozens of other services. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: What a company asks for before it lets staff use something: roles and permissions. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Surveys, Reports, AI features, Dashboards ## Alternatives - [Qualtrics](https://toolgpa.com/tools/qualtrics): Survey and experience research platform with a free account. [Compare](https://toolgpa.com/compare/medallia-vs-qualtrics) - [InMoment](https://toolgpa.com/tools/inmoment): Customer experience platform for feedback and reviews. [Compare](https://toolgpa.com/compare/inmoment-vs-medallia) - [Forsta](https://toolgpa.com/tools/forsta): Enterprise research and experience platform for surveys. [Compare](https://toolgpa.com/compare/forsta-vs-medallia) - [Alchemer](https://toolgpa.com/tools/alchemer): Survey platform with advanced logic and market research questions. [Compare](https://toolgpa.com/compare/alchemer-vs-medallia) - [QuestionPro](https://toolgpa.com/tools/questionpro): Survey and market research platform with a free plan. [Compare](https://toolgpa.com/compare/medallia-vs-questionpro) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.medallia.com/pricing/ - https://www.medallia.com/products/agile-research/ Page: https://toolgpa.com/tools/medallia Listed by ToolGPA (toolgpa.com).