# Media File Renamer review (2026): is the free plan enough? > WordPress plugin that renames media files to descriptive names Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Media File Renamer is a WordPress plugin from Meow Apps that renames media library files to clean, descriptive names and updates the references to them across the site. The free version renames from a file's title or ALT text, by hand or in bulk, with undo and locking. Pro adds AI vision that reads the image itself, renaming from the attached post title or an ACF field, numbered names and metadata sync. - **Category:** SEO Plugins & Apps - **Made by:** Meow Apps - **Website:** https://meowapps.com/products/media-file-renamer-pro/ - **Runs on:** Web - **Who should skip it:** Skip it if your site isn't on WordPress, as there's no standalone app. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Media File Renamer has a free plan, and paid plans start at $39 per year for 1 website. - **Pricing model:** Free plan - **Free plan:** Free plugin on WordPress.org: rename media files from their title or ALT text, automatically or by hand and in bulk, with AI suggestions from metadata, file locking and undo. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | The WordPress.org plugin: automatic and manual renaming, bulk operations, metadata-based suggestions, lock and undo. | | Starter | $39 per year for 1 website, renews automatically | Pro on 1 site: Vision AI, post title, ACF and anonymized renaming, numbered names, transliteration, SQL logs and metadata sync. | | Standard Life | $299 one-time, lifetime license for 5 websites | Pro on 5 sites with future updates and a first year of support. The yearly Standard license is $49. | | Professional Life | $399 one-time, lifetime license for 20 websites | Pro on 20 sites with future updates and a first year of support. The yearly Professional license is $69. | | Developer Life | $499 one-time, lifetime license for 500 websites | Pro on 500 sites with future updates and a first year of support. The yearly Developer license is $199. | | Agency Life | $699 one-time, lifetime license for 2,500 websites | Pro on 2,500 sites with future updates and a first year of support. Sold as lifetime only. | Read from https://meowapps.com/products/media-file-renamer-pro/ on Oct 23, 2026. Prices change, so confirm with Media File Renamer before buying. ## Ways to pay less - **Lifetime licenses from $299** (Lifetime license): Media File Renamer Pro is sold with a one-time lifetime license from $299 for 5 sites up to $699 for 2,500 sites, with a first year of support. Source: https://meowapps.com/products/media-file-renamer-pro/ - **Discount for buyers who do not need support** (Other savings): Meow Apps says it can offer a discount to buyers who will do without support and share feedback, on request through its contact page. The amount is not stated. Source: https://meowapps.com/products/media-file-renamer-pro/ ## Key features - **Automatic renaming:** Renames files on upload or later from their title or ALT text, and updates the references to them in posts and pages. - **Manual and bulk renaming:** Edit a filename from the Media Library, the edit screen or the Renamer dashboard, or rename the whole library at once, filtered by status. - **Lock and undo:** Lock files so they are never renamed again, lock them automatically after a rename, and revert to an earlier filename. - **Vision AI:** Pro looks at the image content to suggest a filename. The free version suggests names from existing metadata only. - **More auto methods:** Pro renames from the attached post title, an ACF field or an anonymized name, numbers files to avoid duplicates and handles transliteration. - **Metadata sync and logs:** Pro keeps titles, ALT text, captions and descriptions in line with the filename, and logs each rename in SQL for review or rollback. ## Good for - Sites whose media library is full of camera or download filenames - Stores renaming product images after their product titles - Agencies cleaning up media across many client sites ## Worth knowing - It runs only inside WordPress, and the maker advises a backup before renaming, since some plugins can keep old file references. - Vision AI, post title and ACF renaming, numbered names and metadata sync need Pro. - Yearly licenses renew automatically; lifetime licenses include support only for the first year. Refunds are given within 14 days. - The AI features run through Meow Apps' separate AI Engine plugin, according to the changelog. ## ToolGPA grades **GPA: 2.8 out of 4**, graded Oct 23, 2026. Media File Renamer gives WordPress media files clean names from their title or ALT text, one by one or in bulk, and updates the links to them across the site. Renaming from what's in the picture, the post title or an ACF field needs Pro, whose AI runs through a separate plugin, and the maker itself advises a backup before you rename anything. - **Value for money: A.** Starter is $39 a year for 1 site, about $3.25 a month, under $4.79, which is 60% of where this category's cheaper quarter starts. Lifetime licenses run from $299 for 5 sites to $699 for 2,500, with support for the first year only. - **Free plan and trial: B.** The free plugin renames from title or ALT text, automatically or by hand and in bulk, with name suggestions from metadata, locking and undo. A site could stay on it; Vision AI and metadata sync are Pro. - **Features: C.** Automatic and bulk renaming with references updated, lock and undo, and on Pro Vision AI, post title and ACF naming, numbered names and metadata sync. It does file renaming fully, but that's one small part of SEO. - **Ease of use: C.** No rating on record. Bulk renaming is one action, but the maker advises a backup first since some plugins can keep old file references, so there's checking to do afterwards. - **Platforms and integrations: B.** Web only, inside WordPress, listed with Meow Apps' own AI Engine and SEO Engine, Advanced Custom Fields and WPML. No standalone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Meow Apps' own pages and the plugin's WordPress.org page on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SEO plugins and apps - Media File Renamer's GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade, and level with 6. - It stands best on value for money (A, above 53 of 78) and worst on ease of use (C, above 0). - Its paid plans start at $3.25 a month when paid by the year, against a middle price of $9.99 for the category: 1 of the 58 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/seo-plugins ## Keep it, or make your own? **You could make this.** What Media File Renamer does at its core is plain work, and that is the kind of thing an AI app builder makes well. You would give up one thing, listed below, and little else. It costs $39 a year. An AI app builder starts at about $19 a month on our listings, and you only need it while you build. Media File Renamer is open source, so there is a third way: take its code and run it yourself. - You could make: It runs in a browser, which is where something home-made would run too. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with AI Engine, SEO Engine, Advanced Custom Fields, WPML **Tags:** AI features, Open source, One-time purchase ## Alternatives - [AltText.ai](https://toolgpa.com/tools/alttext-ai): AI alt text for images, with WordPress and Shopify plugins. [Compare](https://toolgpa.com/compare/alttext-ai-vs-media-file-renamer) - [SureRank SEO](https://toolgpa.com/tools/surerank-seo): Lightweight WordPress SEO plugin with site checks and built-in AI. [Compare](https://toolgpa.com/compare/media-file-renamer-vs-surerank-seo) - [Rank Math](https://toolgpa.com/tools/rank-math): WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking. [Compare](https://toolgpa.com/compare/media-file-renamer-vs-rank-math) - [All in One SEO (AIOSEO)](https://toolgpa.com/tools/aioseo): WordPress SEO plugin with schema, redirects, link suggestions and AI. [Compare](https://toolgpa.com/compare/aioseo-vs-media-file-renamer) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://meowapps.com/products/media-file-renamer-pro/ - https://wordpress.org/plugins/media-file-renamer/ Page: https://toolgpa.com/tools/media-file-renamer Listed by ToolGPA (toolgpa.com).