# MerchantWords review (2026): is it worth $35 a month? > Amazon keyword research from searches made on Amazon marketplaces Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. MerchantWords is a keyword research tool for Amazon sellers, built on search data it collects from Amazon's own search bar across many marketplaces. It estimates how often shoppers search for a phrase, shows seasonality and the products on page one, and finds the keywords a product ranks for from its ASIN. Plans are priced by the number of searches a month and how many marketplaces they cover. - **Category:** Keyword Research Tools - **Made by:** MerchantWords, Inc. - **Website:** https://www.merchantwords.com - **Runs on:** Web - **Who should skip it:** Not for you if you want to try before paying, as there's no free plan or trial. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, MerchantWords is a paid product, starting at $35 per month for 500 searches, billed monthly. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Silver | $35 per month for 500 searches, billed monthly | One country's Amazon data and 10 keyword collections, for new sellers. Keyword Multiplier and Emerging Trends are not included. | | Gold | $79 per month for 1,000 searches, billed monthly | Data for one region, such as North America, 100 keyword collections, and Keyword Multiplier and Emerging Trends. | | Platinum | $149 per month for unlimited searches, billed monthly | Global data across every marketplace covered and 1,000 keyword collections, for brands, investors and teams. | | Enterprise | $749 per month for unlimited searches, billed monthly | Up to 20 users, 10,000 collections and every feature, for large teams and agencies. Set up by contacting sales. | Read from https://www.merchantwords.com/products on Oct 23, 2026. Prices change, so confirm with MerchantWords before buying. ## Ways to pay less - **Two months free with annual billing** (Annual discount): MerchantWords' help center says an annual subscription gives two months free, for example $790 a year for Gold and $1,490 for Platinum. Source: https://merchantwords.zendesk.com/hc/en-us/articles/360025631692-How-much-does-MerchantWords-cost ## Key features - **Classic Search:** Look up a keyword to see phrases that contain it, with estimated Amazon search volume and seasonality, and save them to collections. - **Keyword Multiplier and Explorer:** Keyword Multiplier generates related and complementary keywords from a search; Keyword Explorer is where research is reviewed and edited. - **ASIN Plus:** A reverse ASIN lookup that shows which keywords put your product, or a competitor's, on the first page of Amazon results. - **Page 1 Products:** Shows the top-ranking products for any keyword on the first page of Amazon search, with figures on how crowded the market is. - **Emerging Trends and history:** Emerging Trends lists searches that are new on Amazon, and a history panel charts when a keyword's searches rise and fall. - **Bulk Search and Product Tracker:** Search many keywords or ASINs at once, and track a product's keyword rankings every day. ## Good for - Amazon sellers writing listings and choosing keywords for them - Finding the keywords a competitor's product ranks for - Planning Amazon PPC campaigns around shopper search terms ## Worth knowing - There is no free plan, and the help center says there is no free trial. - Silver covers one country only; regional and global data need Gold or Platinum. - The data is from Amazon only; Walmart, eBay or Etsy data is offered as a custom report on request. - Search data is collected daily but the whole database is refreshed every 3 to 4 weeks. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. MerchantWords is an Amazon keyword tool built on what shoppers type into Amazon's search bar, with search estimates, seasonality, page-one products and a reverse ASIN lookup. The data is Amazon only, and the whole database refreshes every 3 to 4 weeks. There's no free plan or trial, and Silver, at $35 a month, covers one country and leaves out Keyword Multiplier and Emerging Trends. - **Value for money: C.** Silver is $35 a month for 500 searches, billed monthly, a little above this category's dearer quarter. It covers one country, and Keyword Multiplier and Emerging Trends need Gold at $79. - **Free plan and trial: F.** Nothing free. There's no free plan, and MerchantWords' own help center says there's no free trial either. - **Features: B.** Amazon search estimates with seasonality, a keyword multiplier, reverse ASIN lookup, page-one products, emerging trends, bulk search and daily product tracking. It covers Amazon keyword research fully, though the whole database refreshes every 3 to 4 weeks. - **Ease of use: B.** No rating on record, but the main tool is a search box: type a phrase and read what Amazon shoppers search. Collections and ASIN lookups sit beside it. - **Platforms and integrations: C.** Web only, with no integrations or API on record. Walmart, eBay or Etsy data is only a custom report on request. These are ToolGPA's own grades. Graded from this listing, whose facts were read from MerchantWords' own help pages on 23 October 2026. Its prices were first taken from a third-party summary and matched against MerchantWords' own plans page in a browser on 24 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among keyword research tools - MerchantWords's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7. - It stands best on features (B, above 43 of 51) and worst on free plan and trial (F, above 0). - Its paid plans start at $35 a month, against a middle price of $18 for the category: 27 of the 35 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/keyword-research ## Keep it, or make your own? **Keep it.** To replace MerchantWords you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 40 of the 51 other keyword research tools grade higher. It costs $420 a year. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: Data from Amazon's seller tools and years of sales estimates. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Keyword research, Amazon selling ## Alternatives - [Helium 10](https://toolgpa.com/tools/helium-10): All-in-one Amazon seller suite for research, listings, ads and profits. [Compare](https://toolgpa.com/compare/helium-10-vs-merchantwords) - [Jungle Scout](https://toolgpa.com/tools/jungle-scout): Amazon product and keyword research, with tools to run a store. [Compare](https://toolgpa.com/compare/jungle-scout-vs-merchantwords) - [SellerApp](https://toolgpa.com/tools/sellerapp): Amazon ads automation, profit tracking and product research in one. [Compare](https://toolgpa.com/compare/merchantwords-vs-sellerapp) - [ZonGuru](https://toolgpa.com/tools/zonguru): AI listing rewrites and monitoring for Amazon US and UK sellers. [Compare](https://toolgpa.com/compare/merchantwords-vs-zonguru) - [KeywordTool.io](https://toolgpa.com/tools/keywordtool-io): Autocomplete keyword ideas from Google and 16 other search platforms. [Compare](https://toolgpa.com/compare/keywordtool-io-vs-merchantwords) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.merchantwords.com/products - https://revenuegeeks.com/software/merchantwords/pricing - https://www.merchantwords.com/pricing - https://www.merchantwords.com/ - https://merchantwords.zendesk.com/hc/en-us/articles/360025631692-How-much-does-MerchantWords-cost - https://merchantwords.zendesk.com/hc/en-us/articles/360025732312-Do-you-have-a-free-trial - https://merchantwords.zendesk.com/hc/en-us/articles/360035907291-How-to-Use-our-Amazon-Search-Tools - https://merchantwords.zendesk.com/hc/en-us/articles/360025631872-How-frequently-is-data-updated - https://merchantwords.zendesk.com/hc/en-us/articles/360025732232-Can-you-use-MerchantWords-on-other-online-marketplaces Page: https://toolgpa.com/tools/merchantwords Listed by ToolGPA (toolgpa.com).