# Metricool > Social media planner and analytics priced by the number of brands Metricool plans and auto-publishes posts, reports on social profiles, ad accounts and a website, and tracks competitors. Its unit is the brand: one profile on each network plus a website, so prices step up with the number of brands managed rather than with users. A free plan covers one brand with 20 scheduled posts a month. - **Category:** Social Media Schedulers - **Made by:** Metricool Software, S.L. (since 2015) - **Website:** https://metricool.com - **Runs on:** Web, iOS, Android - **Facts last checked:** Oct 17, 2026 ## Pricing Metricool has a free plan. Paid plans start at $20 per month for up to 5 brands, billed annually ($25 billed monthly). - **Pricing model:** Free plan - **Free plan:** 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month. | | Starter | $20 per month for up to 5 brands, billed annually ($25 billed monthly) | Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually. | | Advanced | $53 per month for up to 15 brands, billed annually ($67 billed monthly) | Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually. | | Custom | Custom | More than 50 brands, white label, a dedicated account manager and custom AI credits. | Read from https://metricool.com/pricing/ on Oct 17, 2026. Prices change, so confirm with Metricool before buying. ## Ways to pay less - **Up to 24% off with annual billing** (Annual discount): Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands. Source: https://metricool.com/pricing/ ## Key features - **Planner:** A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile. - **Analytics and competitors:** Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors. - **Reports:** PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports. - **Inbox and Flows:** Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox, plus automations that turn comments into DMs. - **AI assistant and MCP:** AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants. - **SmartLinks:** A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages. ## Good for - Freelancers and small agencies paying by brand rather than by user - People who want ad and website analytics beside social reports - Anyone starting out on a free plan with one brand ## Worth knowing - The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics. - X needs an add-on at $10 a month per connected account on every paid plan. - Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually. - Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 17, 2026. Metricool is a planner with unusually wide analytics: social profiles, Facebook, Google and TikTok ads, and your website, with unlimited history on paid plans. It's priced by brand rather than by person, and a team needs Advanced at $53 a month billed yearly. X costs $10 a month extra per account on every paid plan. - **Value for money: C.** Team access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. - **Free plan and trial: C.** A free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. - **Features: B.** A planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. - **Ease of use: C.** There's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. - **Platforms and integrations: B.** Web, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Metricool's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among social media schedulers - Metricool's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4. - It stands best on features (B, above 11 of 19) and worst on ease of use (C, above 0). - Its paid plans start at $20 a month, against a middle price of $27.25 for the category: 8 of the 19 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/social-media ## Keep it, or make your own? **Keep it.** The plain part of Metricool you could make: calendar and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $240 a year. - You could make: Calendar and reports: an app builder makes these well. - You could not: A real app for iOS and Android. Something home-made would be a web page. - You could not: It plugs into other products, Canva, Google Drive and Adobe Express among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress, Shopify **Tags:** Calendar, Reports, AI features, Public API ## Alternatives - [Buffer](https://toolgpa.com/tools/buffer): Social media scheduler priced by the channel, with a free plan. [Compare](https://toolgpa.com/compare/buffer-vs-metricool) - [Publer](https://toolgpa.com/tools/publer): Social media scheduler priced by connected accounts and members. [Compare](https://toolgpa.com/compare/metricool-vs-publer) - [SocialBee](https://toolgpa.com/tools/socialbee): Category-based social media scheduler that recycles evergreen posts. [Compare](https://toolgpa.com/compare/metricool-vs-socialbee) - [Later](https://toolgpa.com/tools/later): Visual social media planner with link in bio and analytics. [Compare](https://toolgpa.com/compare/later-vs-metricool) - [Iconosquare](https://toolgpa.com/tools/iconosquare): Social media analytics and scheduling for brands and agencies. [Compare](https://toolgpa.com/compare/iconosquare-vs-metricool) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 17, 2026: - https://metricool.com/pricing/ - https://metricool.com - https://metricool.com/about-us/ - https://metricool.com/legal-terms/ Page: https://toolgpa.com/tools/metricool Listed by ToolGPA (toolgpa.com).