# Microsoft Clarity > Free session recordings and heatmaps from Microsoft, no traffic cap Microsoft Clarity records visits to a website or mobile app and shows click, scroll and area heatmaps, rage and dead clicks, and filters for finding the sessions that matter. Copilot summarizes recordings and heatmaps and answers questions about the data, and it links to Google Analytics. It is free with no traffic limits; Microsoft says it uses the anonymous behavior data to improve its own machine learning models. - **Category:** Website & Product Analytics - **Made by:** Microsoft - **Website:** https://clarity.microsoft.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Microsoft Clarity is free to use. - **Pricing model:** Free - **Free plan:** Everything is free: unlimited sites, team members, heatmaps and traffic, always-on recordings, Copilot summaries and the Google Analytics integration. Data is kept 30 days. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Clarity | $0 | Free forever with all features: recordings, heatmaps, rage and dead click insights, 40+ filters, Copilot and smart events. | Read from https://clarity.microsoft.com/pricing on Oct 18, 2026. Prices change, so confirm with Microsoft Clarity before buying. ## Key features - **Session recordings:** Always-on recordings of real visits, with highlights of key moments and filters to find sessions where people got stuck. - **Heatmaps:** Click, scroll, area and conversion heatmaps for every page, generated instantly, with comparisons across page versions. - **Rage and dead click insights:** Flags frustrated repeated clicks and clicks that do nothing, and segments sessions with more than 40 filters. - **Copilot summaries and chat:** AI summaries of sessions, groups of sessions and heatmaps, plus a chat that answers questions about your data. - **Mobile app SDKs:** SDKs for native Android and iOS, React Native and Flutter (Cordova and Ionic on Android) bring recordings to mobile apps. ## Good for - Small sites and blogs that want recordings and heatmaps at no cost - High-traffic sites that would pass other tools' session caps - Google Analytics users who want to watch the sessions behind the numbers ## Worth knowing - Recordings and data are kept only 30 days from the time of recording. - Sites serving the EEA, UK and Switzerland must pass visitors' consent to Clarity; without it, recordings and funnels may be affected. - Microsoft uses the anonymous behavior data it collects to improve its own products and machine learning models. - Deleting one user's data means deleting the whole project. ## ToolGPA grades **GPA: 3.2 out of 4**, graded Oct 18, 2026. Microsoft Clarity records visits and builds click, scroll and area heatmaps for free, with no traffic cap and no paid tier at all. Copilot sums up sessions so you don't have to sit through hours of them. The trade-offs: data is kept only 30 days, and Microsoft uses the anonymous behaviour data to improve its own models. - **Value for money: A.** $0 at any size, so $0 for a 10,000-visitor site too. Recordings, heatmaps, Copilot summaries and the Google Analytics link are all free, for unlimited sites and team members. Graded against Fullstory and Contentsquare, nothing here costs less. - **Free plan and trial: A.** Everything is free: unlimited sites, team members and traffic, always-on recordings, heatmaps and Copilot. There's no paid plan to push you towards. The one real limit is that data is kept for 30 days. - **Features: C.** Recordings, heatmaps, rage and dead click flags, 40+ filters, Copilot summaries and mobile SDKs. It does the recording and heatmap job fully, but that's a smaller job than the suites do, and data is gone after 30 days. - **Ease of use: B.** No rating on record, but there's nothing to set up beyond a tracking code, or a plugin on WordPress, Shopify or Wix. Recordings start straight away and heatmaps build themselves. - **Platforms and integrations: B.** Web, plus SDKs that record native iOS and Android, React Native and Flutter apps. It connects to Google Analytics, Tag Manager, WordPress, Shopify, WooCommerce, Wix and Squarespace. There's no desktop or phone app to view it in. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Microsoft's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Microsoft Clarity's GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade, and level with 1. - It stands best on free plan and trial (A, above 12 of 13) and worst on features (C, above 0). - Microsoft Clarity has no paid plan. - On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** Microsoft Clarity is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade. - You could not: Recordings of what each visitor did on your pages. - You could not: A tracking script and a database that counts every visit. - You could not: It plugs into other products, Google Analytics, Google Tag Manager and WordPress among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Analytics, Google Tag Manager, WordPress, Shopify, WooCommerce, Wix, Squarespace **Tags:** Session replay, Web analytics, AI features ## Alternatives - [Contentsquare](https://toolgpa.com/tools/hotjar): Heatmaps, session replays and surveys, formerly sold as Hotjar. [Compare](https://toolgpa.com/compare/hotjar-vs-microsoft-clarity) - [Fullstory](https://toolgpa.com/tools/fullstory): Session replay and behavior analytics for websites and apps. [Compare](https://toolgpa.com/compare/fullstory-vs-microsoft-clarity) - [LogRocket](https://toolgpa.com/tools/logrocket): Session replay with error tracking and product analytics for web apps. [Compare](https://toolgpa.com/compare/logrocket-vs-microsoft-clarity) - [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/microsoft-clarity-vs-posthog) - [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/google-analytics-vs-microsoft-clarity) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://clarity.microsoft.com/pricing - https://clarity.microsoft.com/ - https://learn.microsoft.com/en-us/clarity/faq - https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-setup - https://learn.microsoft.com/en-us/clarity/mobile-sdk/mobile-sdk-overview Page: https://toolgpa.com/tools/microsoft-clarity Listed by ToolGPA (toolgpa.com).