# Microsoft Sway > Web app for interactive reports, newsletters and presentations Microsoft Sway is a web app for building interactive reports, presentations, newsletters and personal stories on a web-based canvas. Content is added as a sequence of cards, and a built-in design engine arranges the layout, which can then be remixed or customized. A finished Sway is shared as a link that people can open without signing in. Sway is free with a Microsoft account, and Microsoft 365 subscriptions raise its content limits and add password protection. - **Category:** Presentations - **Made by:** Microsoft - **Website:** https://sway.cloud.microsoft - **Runs on:** Web - **Facts last checked:** Oct 6, 2026 ## Pricing Microsoft Sway has a free plan. Paid plans start at $7.00 per user / month, paid yearly (Microsoft 365 Business Basic). - **Pricing model:** Free plan - **Free plan:** Free with a personal Microsoft account: up to 200 content items per Sway, including 20 headings, 150 paragraphs, 150 images and 10 embeds. Password protection needs Microsoft 365. - **Free trial:** 1-month free trial of Microsoft 365 Personal and the business plans; business trials need a credit card. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Sway with a personal Microsoft account: up to 200 content items per Sway, with sharing by link, export and the accessibility tools. | | Microsoft 365 Business Basic | $7.00 per user / month, paid yearly | Suite plan with web and mobile Office apps that includes Sway, as the Business Standard and Premium plans do, with sharing limited to specific people or groups. | | Microsoft 365 Personal | $9.99 per month, or $99.99 per year | Suite plan for 1 person. In Sway it adds password protection, removal of Sway branding, autoplay, analytics and up to 1,500 items per Sway. | Read from https://www.microsoft.com/en-us/microsoft-365/business/microsoft-365-plans-and-pricing on Oct 6, 2026. Prices change, so confirm with Microsoft Sway before buying. ## Ways to pay less - **Save $19.89 a year on Microsoft 365 Personal** (Annual discount): Microsoft 365 Personal is $99.99 a year against $9.99 a month, which Microsoft's plan page shows as a $19.89 saving with a yearly plan. Source: https://www.microsoft.com/en-us/microsoft-365/buy/compare-all-microsoft-365-products ## Key features - **Storyline of cards:** Content is typed or dropped into a sequence of cards, each holding text, images, videos or Office documents. Cards can be reordered at any time. - **Built-in design engine:** Sway handles formatting and layout itself. A different design can be applied in a click through Remix, or the layout can be customized by hand. - **Start from a topic or document:** A new Sway can be started from a topic or an existing document rather than a blank canvas, and featured templates are offered on the My Sways page. - **Sharing by link and embed:** View or edit links are sent to others, and viewers need no account or download. A Sway can be embedded in a web page, and work accounts can limit access to the organization or named people. - **Export and accessibility:** A Sway can be exported to Word or PDF and printed. An accessibility view, an accessibility checker and closed captioning support are available on every plan. - **Microsoft 365 extras:** A Microsoft 365 subscription adds password protection, removal of the Sway branding overlay, logo support, autoplay, reader analytics and higher content limits. ## Good for - Newsletters, reports and visual stories shared as a web link - People who want the layout handled for them rather than designing slides - Organizations that already pay for Microsoft 365 ## Worth knowing - Sway runs only in a web browser and needs an internet connection; support for the Windows app ended on June 1, 2026. - Free accounts are limited to 200 content items per Sway, against 1,500 with Microsoft 365; password protection and autoplay also need a subscription. - Video and audio files can no longer be uploaded: since June 2024 they can only be embedded. - Sway is not sold on its own. Its paid features come with Microsoft 365 subscriptions that cover the whole suite. **Tags:** Presentations, Documents, Templates ## Alternatives - [Microsoft PowerPoint](https://toolgpa.com/tools/microsoft-powerpoint): Slide presentation app sold with Microsoft 365, free in the browser. [Compare](https://toolgpa.com/compare/microsoft-powerpoint-vs-microsoft-sway) - [Canva](https://toolgpa.com/tools/canva): Template-based design platform for slides, graphics and video. [Compare](https://toolgpa.com/compare/canva-vs-microsoft-sway) - [Gamma](https://toolgpa.com/tools/gamma): AI generator for presentations, documents and websites. [Compare](https://toolgpa.com/compare/gamma-vs-microsoft-sway) - [Google Slides](https://toolgpa.com/tools/google-slides): Browser-based presentation builder, free with a Google Account. [Compare](https://toolgpa.com/compare/google-slides-vs-microsoft-sway) - [Genially](https://toolgpa.com/tools/genially): Interactive presentations, quizzes, games and learning content. [Compare](https://toolgpa.com/compare/genially-vs-microsoft-sway) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 6, 2026: - https://www.microsoft.com/en-us/microsoft-365/business/microsoft-365-plans-and-pricing - https://www.microsoft.com/en-us/microsoft-365/buy/compare-all-microsoft-365-products - https://learn.microsoft.com/en-us/office365/servicedescriptions/microsoft-sway-service-description - https://support.microsoft.com/en-us/sway/getting-started-with-sway - https://support.microsoft.com/en-us/sway/add-more-content-to-your-sways-with-microsoft-365 - https://support.microsoft.com/en-us/sway/frequently-asked-questions-about-sway - https://support.microsoft.com/en-us/sway/share-your-sway - https://sway.cloud.microsoft Page: https://toolgpa.com/tools/microsoft-sway Listed by ToolGPA (toolgpa.com).