# Milkshake review (2026): is the free plan enough?

> Phone app for building a swipeable link-in-bio website

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Milkshake is a mobile app for making a small website from swipeable Cards, aimed at creators and small businesses who share one link from their social profiles. Sites are hosted free at a msha.ke address. Paid tiers remove branding, add analytics and marketing tools, and lower the fee on sales.

- **Category:** Website & Landing Page Builders
- **Made by:** Milkshake
- **Website:** https://milkshake.app
- **Runs on:** iOS, Android
- **Who should skip it:** Not for you if you want to edit on a computer, as the pricing page lists no desktop or web editor.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Milkshake has a free plan, and paid plans start at $2.99 per month, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** Free hosting with unlimited links and Cards, templates, QR code sharing, 30 days of analytics and selling digital files via Stripe.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | Unlimited Cards and links, templates, free hosting, 30 days of Insights; a 12% fee on sales. |
| Lite | $2.99 per month, billed monthly | Everything in Free with the Milkshake branding removed; 12% fee on sales. |
| Pro | $5.00 per month, billed yearly ($59.99; $6.99 billed monthly) | Contact form, mailing list, SEO tools, Meta pixel, 365 days of Insights, 9% sales fee, priority support. |
| Pro+ | $8.33 per month, billed yearly ($99.99; $29.99 billed quarterly) | Everything in Pro plus a custom domain and Google Analytics; 7% sales fee. |

Read from https://milkshake.app/pricing/ on Nov 13, 2026. Prices change, so confirm with Milkshake before buying.

## Ways to pay less

- **Save up to 28% with yearly billing** (Annual discount): The pricing page's yearly toggle lists savings of up to 28%, with Pro at $59.99 a year and Pro+ at $99.99. Source: https://milkshake.app/pricing/

## Key features

- **Card-based websites:** A site is made of Cards, like pages you swipe through, each customizable and designed for phones.
- **Templates and Looks:** Pick from professional templates and Looks, with color and font customization on the free plan.
- **Selling with Stripe:** Sell digital files from any plan; Milkshake takes 12% on Free and Lite, 9% on Pro and 7% on Pro+, plus Stripe fees.
- **Insights analytics:** Free sites get 30 days of analytics; Pro and above keep 365 days and can export the data.
- **Marketing tools:** Pro adds a contact form, mailing list sync to Google Sheets or Mailchimp, Meta pixel, SEO settings and a campaign builder.
- **Custom domain:** Pro+ connects your own domain name and Google Analytics to the site.

## Good for

- Creators who want a link-in-bio site built entirely on a phone
- Small sellers of digital files who want a hosted storefront page
- People moving over from a link-in-bio service, since the site offers an import step

## Worth knowing

- Built and edited in the iOS and Android apps; the pricing page lists no desktop or web editor.
- Subscriptions are billed and cancelled through the Apple App Store or Google Play.
- Branding removal needs a paid plan; a custom domain needs Pro+.
- There is no free trial for paid plans, and prices may vary by country and platform.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 13, 2026. Milkshake builds a small Card-based site from an iPhone or Android app and hosts it free at a msha.ke address. Removing the branding costs money, a custom domain needs Pro+ at about $8.33 a month, and the pricing page lists no desktop or web editor.

- **Value for money: B.** Lite is $2.99 a month and Pro about $5 billed yearly, inside the category's cheapest quarter, but Lite only removes branding.
- **Free plan and trial: B.** Free hosting with unlimited Cards, links and templates and 30 days of insights, though sales carry a 12% fee.
- **Features: C.** Card-based sites with Stripe selling and analytics, but a contact form, mailing list and SEO need Pro and a custom domain needs Pro+.
- **Ease of use: C.** No store rating on record, and you design the site yourself in the app.
- **Platforms and integrations: C.** Phones only, on iOS and Android, with no desktop or web editor listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Milkshake's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and landing page builders

- Milkshake's GPA of 2.4 is higher than 70 of the 104 other website and landing page builders we grade, and level with 20.
- It stands best on free plan and trial (B, above 92 of 104) and worst on platforms and integrations (C, above 2).
- Its paid plans start at $2.99 a month, against a middle price of $11.50 for the category: 4 of the 89 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 4 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/website-builders

## Keep it, or make your own?

**Keep it.** To replace Milkshake you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.4 is higher than 70 of the 104 other website and landing page builders we grade. It costs $35.88 a year.

- You could make: Templates, qR codes, digital business card and digital downloads: an app builder makes these well.
- You could not: Checkout, card payments and sales tax handled for you.
- You could not: A tracking script and a database that counts every visit.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Stripe, Mailchimp and Google Sheets among them.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.9 out of 5 from 14,818 ratings in the United States, read Nov 13, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1452719910

## Works with

Stripe, Mailchimp, Google Sheets, Google Analytics, Meta Pixel

**Tags:** Templates, QR codes, Digital business card, Online store, Digital downloads, Web analytics

## Alternatives

- [About.me](https://toolgpa.com/tools/about-me): One-page personal profile site with an optional AI chat twin. [Compare](https://toolgpa.com/compare/about-me-vs-milkshake)
- [Taplink](https://toolgpa.com/tools/taplink): Link-in-bio page builder with forms, products and payments. [Compare](https://toolgpa.com/compare/milkshake-vs-taplink)
- [Carrd](https://toolgpa.com/tools/carrd): One-page website builder with yearly plans from $9. [Compare](https://toolgpa.com/compare/carrd-vs-milkshake)
- [Strikingly](https://toolgpa.com/tools/strikingly): Simple website builder for small sites, stores and memberships. [Compare](https://toolgpa.com/compare/milkshake-vs-strikingly)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://milkshake.app/
- https://milkshake.app/pricing/

Page: https://toolgpa.com/tools/milkshake
Listed by ToolGPA (toolgpa.com).