# Minimal Analytics review (2026): is it any good?

> A 1.5 kB snippet that sends page views to Google Analytics

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Minimal Analytics is a free, copy-and-paste JavaScript snippet that sends page views and events straight to the Google Analytics collection endpoint, without loading the Tag Manager and Analytics libraries. It also handles single page apps. It is a snippet, not a hosted dashboard, so reports live in Google Analytics.

- **Category:** Website & Product Analytics
- **Made by:** Minimal Analytics
- **Website:** https://minimalanalytics.com
- **Runs on:** Web
- **Who should skip it:** Not for you if you want a dashboard, as it has none.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Minimal Analytics is free to use.

- **Pricing model:** Free
- **Free plan:** The snippet is free to copy from the site; no plans or prices are listed.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free snippet | $0 | Copy the snippet from the page and add your Google Analytics tracking ID. |

Read from https://minimalanalytics.com/ on Nov 13, 2026. Prices change, so confirm with Minimal Analytics before buying.

## Key features

- **Small footprint:** The site compares its 1.5 kB snippet with 73 kB for Google Tag Manager plus Analytics.
- **Page view tracking:** Sends page views directly to Google Analytics without external libraries, and works with single page apps built with React or Vue.js.
- **Custom events:** ma.trackEvent takes a category, action, label and value.
- **Exception tracking:** ma.trackException records an error description and whether it was fatal.
- **Configurable data:** Options switch IP anonymization, color depth, character set, screen size and language on or off.

## Good for

- Developers who want Google Analytics page views without its scripts
- Single page apps that need a very small tracking snippet

## Worth knowing

- It only sends data to Google Analytics; there is no dashboard of its own.
- The page says not to use it for advanced features such as AdWords tracking.
- Its ID placeholder (XX-XXXXXXXXX-X) and /collect endpoint follow the older Google Analytics format; GA4 is not mentioned, so check it records to your property.
- The code is published as a GitHub gist; the page names no company or support channel.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Nov 13, 2026. Minimal Analytics is a 1.5 kB snippet that sends page views and events to Google Analytics. It has no dashboard of its own, and its code follows the older Google Analytics format.

- **Value for money: A.** The snippet is free to copy, which counts as free and substantial.
- **Free plan and trial: A.** Free outright, with no paid plans and no caps listed.
- **Features: D.** One narrow function, sending page views and events to Google Analytics, and it needs Google Analytics to be useful.
- **Ease of use: C.** You paste code and set your tracking ID, with no store rating on record.
- **Platforms and integrations: C.** Web only, and it sends data to Google Analytics only.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Minimal Analytics's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and product analytics tools

- Minimal Analytics's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
- It stands best on free plan and trial (A, above 95 of 100) and worst on features (D, above 0).
- Minimal Analytics has no paid plan.
- On features, ease of use and platforms it scores 1.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/analytics

## Keep it, or make your own?

**Keep it.** Minimal Analytics is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade.

- You could not: A tracking script and a database that counts every visit.
- You could not: Speed tests run from real browsers on a schedule.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Analytics

**Tags:** Web analytics, Page speed

## Alternatives

- [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/google-analytics-vs-minimal-analytics)
- [GoatCounter](https://toolgpa.com/tools/goatcounter): Open source web analytics, free and donation-supported. [Compare](https://toolgpa.com/compare/goatcounter-vs-minimal-analytics)
- [Plausible](https://toolgpa.com/tools/plausible): Cookie-free, privacy-first website analytics made and hosted in the EU. [Compare](https://toolgpa.com/compare/minimal-analytics-vs-plausible)
- [Umami](https://toolgpa.com/tools/umami): Open-source, cookieless web and product analytics. [Compare](https://toolgpa.com/compare/minimal-analytics-vs-umami)
- [Simple Analytics](https://toolgpa.com/tools/simple-analytics): Cookieless web analytics hosted in the EU. [Compare](https://toolgpa.com/compare/minimal-analytics-vs-simple-analytics)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://minimalanalytics.com/

Page: https://toolgpa.com/tools/minimal-analytics
Listed by ToolGPA (toolgpa.com).
