# Mixed Analytics review (2026): is the free plan enough?

> API Connector add-on that pulls API data into Google Sheets

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Mixed Analytics makes API Connector, a Google Sheets add-on that imports data from marketing platforms and almost any other API into a spreadsheet. Requests can be saved, scheduled and shared, which lets a sheet serve as a lightweight reporting layer. The company also offers a free Archive Data add-on for storing historical snapshots.

- **Category:** Marketing Reports & Call Tracking
- **Made by:** Mixed Analytics
- **Website:** https://mixedanalytics.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you want dashboards or client reports, as it only fills a spreadsheet.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Mixed Analytics has a free plan, and paid plans start at $12 per month for 2,500 requests, billed annually ($15 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** 1 user, 100 requests a month, 3 saved requests and 1,000 rows, with no scheduling.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 user, 100 requests a month, 3 saved requests, 1,000 rows, forum support and no scheduling. |
| Starter | $12 per month for 2,500 requests, billed annually ($15 billed monthly) | 1 user, 15 saved requests, unlimited rows, email support and daily scheduling. |
| Business | $23 per month for 60,000 requests, billed annually ($29 billed monthly) | 1 user, 100 saved requests, unlimited rows, priority support and hourly scheduling. |
| Team | $46 per month for 5 users, billed annually ($58 billed monthly) | 300,000 requests a month, 500 saved requests, unlimited rows, priority support and hourly scheduling. |

Read from https://mixedanalytics.com/api-connector-pricing/ on Nov 13, 2026. Prices change, so confirm with Mixed Analytics before buying.

## Ways to pay less

- **Yearly billing saves about 20%** (Annual discount): The pricing page shows Starter at $12 a month billed yearly against $15 billed monthly, and Business at $23 against $29. Source: https://mixedanalytics.com/api-connector-pricing/

## Key features

- **Connects to almost any API:** Pulls data from hundreds of ready-made integrations or from any API you set up yourself, with no code.
- **Runs inside Google Sheets:** Requests, results and the field editor all live in the spreadsheet add-on sidebar.
- **Scheduling:** Saved requests can run in the background: daily on Starter, hourly on Business and Team. The free plan has none.
- **Multi-query and pagination:** Handles multiple queries per request and paginated results; each page or query counts as one request.
- **Shared requests:** Requests can be imported and shared with other people.
- **Archive Data add-on:** A separate free add-on that saves snapshots of historical data on a schedule.

## Good for

- Marketers who build reports in Google Sheets and want live data in them
- Solo users who can stay within the free 100 requests a month

## Worth knowing

- It runs only inside Google Sheets and has no dashboard or client-report view of its own.
- Usage is capped in requests: each successful API call, page or query counts as one.
- The free trial was discontinued as of March 9, 2024; the free plan is the way to try it, and a 30-day money-back guarantee applies to paid plans.
- Team includes 5 users, each with Business-plan access.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 13, 2026. Mixed Analytics makes API Connector, a Google Sheets add-on that imports data from almost any API on a schedule. But it only runs inside Sheets with no dashboard or client report of its own, and usage is capped in requests, not rows.

- **Value for money: B.** Starter is $12 a month on yearly billing, but the plans with hourly scheduling start at Business, $23, which is inside the cheapest quarter of $30.
- **Free plan and trial: C.** Free plan: 1 user, 100 requests a month, 3 saved requests and 1,000 rows, with no scheduling. You'll hit those caps. The trial was discontinued.
- **Features: D.** One narrow function: it pulls data into a spreadsheet and needs Google Sheets to be useful. It has no dashboard or client report view.
- **Ease of use: C.** No store rating on record. You write or choose each API request yourself inside Sheets.
- **Platforms and integrations: B.** Web only, inside Google Sheets, with Facebook, YouTube, Instagram, Mailchimp and Shopify named, plus a public API.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Mixed Analytics's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among marketing reporting and call tracking tools

- Mixed Analytics's GPA of 2.2 is higher than 30 of the 56 other marketing reporting and call tracking tools we grade, and level with 11.
- It stands best on value for money (B, above 49 of 56) and worst on features (D, above 0).
- Its paid plans start at $12 a month, against a middle price of $50 for the category: 4 of the 44 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 4 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/marketing-reports

## Keep it, or make your own?

**Keep it.** To replace Mixed Analytics you would be making a spreadsheet engine with its formulas. That is not a weekend's work, with an AI app builder or without one. It costs $144 a year.

- You could make: Reports: an app builder makes this well.
- You could not: A spreadsheet engine with its formulas.
- You could not: A builder that other people can use without writing code.
- You could not: It plugs into other products, Facebook, YouTube and Instagram among them, and has an API.
- You could not: Sharing with other people, which means accounts and invitations.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Facebook, YouTube, Instagram, Mailchimp, Google Sheets, Shopify

**Tags:** Spreadsheets, Reports, Public API, No-code

## Alternatives

- [Supermetrics](https://toolgpa.com/tools/supermetrics): Marketing data connectors for sheets, BI tools and AI chats. [Compare](https://toolgpa.com/compare/mixed-analytics-vs-supermetrics)
- [Windsor.ai](https://toolgpa.com/tools/windsor-ai): Marketing data connectors for BI tools, sheets and AI. [Compare](https://toolgpa.com/compare/mixed-analytics-vs-windsor-ai)
- [Catchr](https://toolgpa.com/tools/catchr): Marketing data connectors for dashboards, sheets and AI tools. [Compare](https://toolgpa.com/compare/catchr-vs-mixed-analytics)
- [Dataslayer](https://toolgpa.com/tools/dataslayer): Sends marketing data to Sheets, BI tools and AI assistants. [Compare](https://toolgpa.com/compare/dataslayer-vs-mixed-analytics)
- [Two Minute Reports](https://toolgpa.com/tools/two-minute-reports): Client reporting from ad and analytics data, priced by accounts. [Compare](https://toolgpa.com/compare/mixed-analytics-vs-two-minute-reports)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://mixedanalytics.com/api-connector-pricing/
- https://mixedanalytics.com/
- https://mixedanalytics.com/api-connector/

Page: https://toolgpa.com/tools/mixed-analytics
Listed by ToolGPA (toolgpa.com).