# MobileAction review (2026): is it worth $12.50 a month, billed yearly?

> ASO keyword tools and Apple Ads campaign management for app teams

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

MobileAction sells ASO Intelligence plans for keyword research, ranked-keyword reports, competitor metadata and review analysis on the App Store and Google Play, priced by keywords, apps and seats. Its separate campaign manager runs Apple Ads with bidding automations, and ad, search ads and API data are sold through sales. It was acquired by InMobi Advertising in 2026.

- **Category:** App Store Optimization (ASO)
- **Made by:** MobileAction, Inc. (since 2013)
- **Website:** https://www.mobileaction.co
- **Runs on:** Web
- **Who should skip it:** Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, MobileAction is a paid product with a free trial, starting at $12.50 per month, billed yearly ($15 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled.

| Plan | Price | What you get |
| --- | --- | --- |
| Lite | $12.50 per month, billed yearly ($15 billed monthly) | 100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report. |
| Basic | $59 per month, billed yearly ($69 billed monthly) | 500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies. |
| Pro | $199 per month, billed yearly ($239 billed monthly) | 1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research. |
| Enterprise | Custom | Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager. |

Read from https://www.mobileaction.co/pricing/ on Oct 23, 2026. Prices change, so confirm with MobileAction before buying.

## Ways to pay less

- **Two months saved with yearly billing** (Annual discount): MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly. Source: https://www.mobileaction.co/pricing/

## Key features

- **Keyword research:** Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
- **Ranked keywords report:** See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
- **Metadata and creative analysis:** Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
- **Review analysis and replies:** Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
- **Apple Ads campaign manager:** A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
- **AI assistant:** Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.

## Good for

- Indie developers who want keyword tracking at a low monthly price
- Teams that run Apple Ads campaigns alongside organic store optimization
- Marketers tracking competitors' keywords and store listings

## Worth knowing

- Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
- Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
- The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
- Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 23, 2026. MobileAction sells keyword research, ranked-keyword reports, competitor metadata and review analysis for both stores, plus a separate Apple Ads campaign manager. Lite is $12.50 a month on yearly billing, but that's 100 keywords and 3 months of history. Competitors' keywords wait on Basic at $59, and the 7-day trial needs billing details and starts the plan unless you cancel.

- **Value for money: C.** Lite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199.
- **Free plan and trial: D.** No free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours.
- **Features: B.** Keyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales.
- **Ease of use: C.** No rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure.
- **Platforms and integrations: B.** Web only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from MobileAction's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among app store optimization tools

- MobileAction's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
- It stands best on features (B, above 30 of 42) and worst on free plan and trial (D, above 7).
- Its paid plans start at $12.50 a month, against a middle price of $19 for the category: 11 of the 33 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization

## Keep it, or make your own?

**Keep it.** To replace MobileAction you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. It costs $150 a year.

- You could not: Keyword rankings and popularity scores from both app stores, gathered every day.
- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: Daily checks of where your pages rank in search results.
- You could not: It plugs into other products, App Store Connect, Google Play Console and Apple Ads among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

App Store Connect, Google Play Console, Apple Ads, Slack

**Tags:** App store optimization, Keyword research, Rank tracking, AI features, Public API

## Alternatives

- [AppTweak](https://toolgpa.com/tools/apptweak): App store optimization and Apple Ads platform for apps and games. [Compare](https://toolgpa.com/compare/apptweak-vs-mobile-action)
- [Sensor Tower](https://toolgpa.com/tools/sensor-tower): Market intelligence on app downloads, revenue, usage and ads. [Compare](https://toolgpa.com/compare/mobile-action-vs-sensor-tower)
- [Appfigures](https://toolgpa.com/tools/appfigures): App analytics, review replies and ASO keyword tracking in one account. [Compare](https://toolgpa.com/compare/appfigures-vs-mobile-action)
- [SplitMetrics](https://toolgpa.com/tools/splitmetrics): Store page A/B testing and Apple Ads campaign automation. [Compare](https://toolgpa.com/compare/mobile-action-vs-splitmetrics)
- [App Radar](https://toolgpa.com/tools/app-radar): ASO platform with keyword tracking and a store listing editor. [Compare](https://toolgpa.com/compare/app-radar-vs-mobile-action)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://www.mobileaction.co/pricing/
- https://www.mobileaction.co/
- https://www.mobileaction.co/about-us/
- https://www.mobileaction.co/aso-tools/store-analytics/

Page: https://toolgpa.com/tools/mobile-action
Listed by ToolGPA (toolgpa.com).