# MonsterInsights review (2026): is it worth $199 a year? > Google Analytics reports inside the WordPress dashboard Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. MonsterInsights is a WordPress plugin that connects a site to Google Analytics and shows the reports inside the WordPress admin. Higher plans add eCommerce, form and custom dimension reports, tracking for WooCommerce and other plugins, and surveys and heatmaps through UserFeedback. - **Category:** Website & Product Analytics - **Made by:** MonsterInsights - **Website:** https://www.monsterinsights.com - **Runs on:** Web - **Who should skip it:** Skip it if your site isn't WordPress, as it runs only inside it. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, MonsterInsights is a paid product, starting at $199 per year for 1 site at renewal, after a first-year price of $99.50. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Plus | $199 per year for 1 site, at renewal | Standard reports, realtime dashboard, custom dashboards and an EU compliance addon, with 5,000 credits. First year $99.50 (50% off); renews at full price. | | Pro | $399 per year for 5 sites, at renewal | Adds eCommerce, form conversion and custom dimension reports, enhanced tracking, WooCommerce and PPC ad tracking, and 10,000 credits. First year $199.50; renews at full price. | | Elite | $599 per year for 5 sites, at renewal | Adds exception reports, site note automations, multisite support, client license management and UserFeedback Elite, with 15,000 credits. First year $299.50; renews at full price. | Read from https://www.monsterinsights.com/pricing/ on Nov 12, 2026. Prices change, so confirm with MonsterInsights before buying. ## Ways to pay less - **Introductory first-year pricing** (Other savings): The pricing page shows 50% off the first year on each plan, with renewals at full price: Plus $99.50, Pro $199.50, Elite $299.50. Source: https://www.monsterinsights.com/pricing/ ## Key features - **Reports in WordPress:** Visitors, pageviews, bounce rate, locations, referral sources and page insights are shown in the WordPress admin. - **Custom dashboards:** Dashboards built from more than 20 widgets, with date comparison and PDF export. - **eCommerce and form tracking:** On Pro and Elite: conversion rate, average order value and top products for stores, plus form conversion tracking. - **Plugin integrations:** Tracking for WooCommerce, Easy Digital Downloads, WPForms, MemberPress and other WordPress plugins on the Pro plan. - **Surveys and heatmaps:** The Elite plan includes UserFeedback Elite, with surveys, NPS reporting and heatmaps. - **Credits for AI questions:** Plans include a yearly allowance of credits for asking questions about the data without reading reports. ## Good for - WordPress site owners who want Google Analytics numbers in the admin - WooCommerce stores that want revenue reports without code - Agencies managing several client sites ## Worth knowing - It runs only inside WordPress and reads data from Google Analytics. - The advertised prices are introductory; all renewals are at full price. - Plus covers 1 site; Pro and Elite cover 5. - A 14-day money-back guarantee is stated on the pricing page. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. MonsterInsights shows your Google Analytics numbers inside the WordPress dashboard and tracks forms and WooCommerce sales. It runs only in WordPress, it reads data from Google Analytics rather than collecting its own, and the headline price is a first-year price that doubles on renewal. - **Value for money: B.** $199 a year for 1 site at renewal, about $16.58 a month, which is where the cheaper quarter of analytics tools ends. The first year is half that, at $99.50. - **Free plan and trial: F.** No free plan and no trial. A 14-day money-back guarantee is the only way to try it, and that isn't a trial. - **Features: C.** Reports in WordPress, custom dashboards, ecommerce and form tracking, AI question credits. But it reads Google Analytics and collects nothing itself. - **Ease of use: C.** No store rating on record. You install a plugin and then connect a Google Analytics account. - **Platforms and integrations: C.** Runs inside WordPress only. It links to WooCommerce, WPForms, MemberPress, Yoast SEO and similar plugins. These are ToolGPA's own grades. Graded from this listing, whose facts were read from MonsterInsights's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - MonsterInsights's GPA of 1.8 is higher than 7 of the 58 other website and product analytics tools we grade, and level with 5. - It stands best on value for money (B, above 42 of 58) and worst on free plan and trial (F, above 0). - Its paid plans start at $16.58 a month when paid by the year, against a middle price of $29 for the category: 9 of the 32 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 9 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of MonsterInsights you could make: reports and surveys. What surrounds it you could not. The 5 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 46 of the 58 other website and product analytics tools grade higher. It costs $199 a year. - You could make: Reports and surveys: an app builder makes these well. - You could not: A tracking script and a database that counts every visit. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, WooCommerce, Easy Digital Downloads and WPForms among them. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Hooks into the device itself: widgets. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WooCommerce, Easy Digital Downloads, WPForms, MemberPress, Yoast SEO, Gravity Forms, Contact Form 7 **Tags:** Web analytics, Dashboards, Reports, Surveys, AI features ## Alternatives - [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/google-analytics-vs-monsterinsights) - [Matomo](https://toolgpa.com/tools/matomo): Open-source web analytics you can host yourself or in Matomo's cloud. [Compare](https://toolgpa.com/compare/matomo-vs-monsterinsights) - [Plausible](https://toolgpa.com/tools/plausible): Cookie-free, privacy-first website analytics made and hosted in the EU. [Compare](https://toolgpa.com/compare/monsterinsights-vs-plausible) - [Contentsquare](https://toolgpa.com/tools/hotjar): Heatmaps, session replays and surveys, formerly sold as Hotjar. [Compare](https://toolgpa.com/compare/hotjar-vs-monsterinsights) - [Fathom Analytics](https://toolgpa.com/tools/fathom-analytics): Cookie-free, privacy-first website analytics priced by pageviews. [Compare](https://toolgpa.com/compare/fathom-analytics-vs-monsterinsights) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.monsterinsights.com/pricing/ Page: https://toolgpa.com/tools/monsterinsights Listed by ToolGPA (toolgpa.com).