# Morningscore review (2026): is it worth $69 a month? > Gamified SEO tool tracking Google and ChatGPT rankings Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Morningscore is a web-based SEO tool from Denmark for smaller companies. It tracks Google rankings daily and brand visibility in ChatGPT and Google AI Overviews, checks backlinks and site health, and turns the work into a prioritized list of missions. WordPress and Shopify plugins can apply AI-written fixes and publish articles. - **Category:** SEO Tools - **Made by:** Morningscore ApS (since 2018) - **Website:** https://morningscore.io - **Runs on:** Web - **Who should skip it:** Skip it if you care about Bing or other search engines, as it reads only Google and ChatGPT. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Morningscore is a paid product with a free trial, starting at $69 per month for 100 keywords, billed monthly. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial, no credit card needed. | Plan | Price | What you get | | --- | --- | --- | | Lite | $69 per month for 100 tracked keywords, billed monthly | 2 users, 3 websites, 10 tracked AI prompts, 100 AI credits and 25 keyword research lookups a month. No report tool or CSV export. | | Business | $99 per month for 500 tracked keywords, billed monthly | 4 users, 10 websites, 100 tracked prompts, 1,000 AI credits, 3 reports a month and scheduled health scans. | | Pro | $159 per month for 2,000 tracked keywords, billed monthly | 10 users, 30 websites, 500 tracked prompts, 5,000 AI credits, 30 reports a month, ongoing reports and backlink CSV export. | | Premium | $299 per month for 5,000 tracked keywords, billed monthly | 20 users, 100 websites, 2,000 tracked prompts, 20,000 AI credits and 100 reports a month; can be customized through chat. | Read from https://morningscore.io/pricing/ on Oct 23, 2026. Prices change, so confirm with Morningscore before buying. ## Ways to pay less - **Two months free with yearly billing** (Annual discount): Morningscore's pricing page says yearly plans get 2 months free, a 16.67% discount on the monthly price. Source: https://morningscore.io/pricing/ ## Key features - **Daily rank tracking:** Tracks chosen keywords on Google every day, with brand visibility in AI Overviews for each one, and shows all keywords any site ranks for. - **AI visibility and GEO Score:** Tracks whether a brand is used in ChatGPT answers or cited in Google AI Overviews for your own or suggested prompts, against competitors. - **Website health:** Scans for basic, technical and content issues, prioritized, with one-click fixes through the tool, the CMS plugins or the API. - **Backlinks:** A Link Score, any site's backlinks, new and lost links tracked daily, link intersect and guides for building links. - **Missions:** A gamified to-do list of SEO tasks ordered by expected impact, with human chat support for advice on where to start. - **Plugins, API and MCP:** The RANK AI plugin for WordPress and Shopify pushes fixes and publishes AI-written articles; every plan includes the API, MCP and an agent. ## Good for - Small businesses new to SEO that want a guided task list - WordPress and Shopify sites that want SEO fixes applied for them - Teams watching Google and ChatGPT visibility in one place ## Worth knowing - There is no free plan, only the 14-day trial; yearly plans bind you for 12 months. - Morningscore reports data from Google and ChatGPT only, not Bing or other search engines. - Lite has no report tool, CSV exports or scheduled health scans; website scans start at Pro. - The Journey programme adds 12 months of guidance with a yearly Business plan for $1,590 a year. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 23, 2026. Morningscore is an SEO tool from Denmark that tracks Google rankings daily, checks backlinks and site health, and hands you missions in order of impact, plus whether ChatGPT and Google's AI Overviews mention you. But Lite is $69 a month for just 100 keywords with no reports or CSV export, it reads only Google and ChatGPT, and yearly plans bind you for 12 months. - **Value for money: C.** Lite is $69 a month, or about $57.50 with the 2 free months on yearly billing, for 100 tracked keywords and 3 websites. That's in the middle of this category's range, though 100 keywords isn't much, and reports start at Business for $99. - **Free plan and trial: C.** No free plan, but a 14-day trial with no credit card needed. Yearly plans bind you for 12 months, so try it properly first. - **Features: C.** Daily rank tracking, AI visibility for ChatGPT and AI Overviews, site health with one-click fixes, backlinks and missions. The gaps the listing names: Google and ChatGPT only, and Lite has no reports, CSV export or scheduled scans. - **Ease of use: C.** No rating on record. There are missions in order of impact and human chat support, but you still pick keywords and prompts and work through the list yourself. - **Platforms and integrations: B.** Web only, with Search Console, plugins for WordPress and Shopify that push fixes, and the API, MCP and an agent on every plan. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Morningscore's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SEO tools - Morningscore's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21. - It stands best on platforms and integrations (B, above 15 of 64) and worst on features (C, above 0). - Its paid plans start at $69 a month, against a middle price of $39 for the category: 41 of the 56 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 12 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/seo ## Keep it, or make your own? **Keep it.** To replace Morningscore you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 23 of the 64 other SEO tools grade higher. It costs $828 a year. - You could make: Reports: an app builder makes this well. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: An index of the links between billions of web pages. - You could not: Daily checks of where your pages rank in search results. - You could not: A crawler that checks every page of a site. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: It plugs into other products, Google Search Console, WordPress and Shopify among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Search Console, WordPress, Shopify **Tags:** Rank tracking, Keyword research, Backlink analysis, Site audit, AI search visibility, Reports, Public API ## Alternatives - [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/morningscore-vs-semrush) - [Ahrefs](https://toolgpa.com/tools/ahrefs): SEO toolset for backlinks, keyword research, audits and rank tracking. [Compare](https://toolgpa.com/compare/ahrefs-vs-morningscore) - [SE Ranking](https://toolgpa.com/tools/se-ranking): SEO platform for rank tracking, audits, research and AI visibility. [Compare](https://toolgpa.com/compare/morningscore-vs-se-ranking) - [Mangools](https://toolgpa.com/tools/mangools): Bundle of five SEO tools led by the KWFinder keyword research app. [Compare](https://toolgpa.com/compare/mangools-vs-morningscore) - [Seobility](https://toolgpa.com/tools/seobility): Site audits, rank tracking and backlink monitoring in one web app. [Compare](https://toolgpa.com/compare/morningscore-vs-seobility) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://morningscore.io/pricing/ - https://morningscore.io/ - https://morningscore.io/about/ Page: https://toolgpa.com/tools/morningscore Listed by ToolGPA (toolgpa.com).