# Mouseflow review (2026): is the free plan enough?

> Session replay, heatmaps and funnels for website behavior

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Mouseflow records how visitors use a website and shows it back as session replays, click, scroll and attention heatmaps, funnels, form analytics and feedback surveys. Plans are priced by the number of sessions recorded each month, and an AI assistant called Mina answers questions about the data on paid plans.

- **Category:** Website & Product Analytics
- **Made by:** Mouseflow (since 2009)
- **Website:** https://mouseflow.com
- **Runs on:** Web
- **Who should skip it:** Tight if you stay free: 1 website, 500 sessions a month and 1 month of history.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Mouseflow has a free plan, and paid plans start at $25 per month for 5,000 sessions, billed annually ($39 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** 1 website and 500 sessions a month, with replays, click, scroll and geo heatmaps, friction detection and 1 month of history.
- **Free trial:** 14-day free trial with full access to core features, no card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 website, 500 sessions a month, session replays, three heatmap types, friction detection and 1 month of history. |
| Essential | $25 per month for 5,000 sessions, billed annually ($39 billed monthly) | 1 website, Mina AI questions about your data and 3 months of history. |
| Advanced | $109 per month for 25,000 sessions, billed annually ($149 billed monthly) | 2 websites, feedback surveys, attention and movement heatmaps, friction insights, more funnels and 6 months of history. |
| Premium | $319 per month for 100,000 sessions, billed annually ($399 billed monthly) | 5 websites, form analytics, data export and REST API, Mouseflow MCP and 12 months of history. |
| Enterprise | Custom | Priced for your volume; adds journey analytics, revenue impact on funnels, SSO and a dedicated customer success manager. |

Read from https://mouseflow.com/pricing/ on Nov 12, 2026. Prices change, so confirm with Mouseflow before buying.

## Ways to pay less

- **Save up to 35% with annual billing** (Annual discount): The pricing page toggles between monthly and annual billing; annual lowers Essential from $39 to $25 a month and Premium from $399 to $319. Source: https://mouseflow.com/pricing/

## Key features

- **Session replay:** Plays back real visits, showing each click, scroll and tap, and flags friction such as repeated clicks.
- **Heatmaps:** Click, scroll and geo heatmaps are on every plan; attention, movement and friction heatmaps start at Advanced.
- **Funnels and forms:** Funnels show where visitors drop off, and form analytics, on Premium and above, shows how visitors use form fields.
- **Feedback surveys:** On-page surveys collect visitor feedback on the site. They start at the Advanced plan.
- **Mina AI:** Mina answers questions about your behavior data from Essential up; Mina AI Insights is listed as a beta on Premium.
- **API and MCP:** Premium includes data export, a REST API and a Mouseflow MCP server for connecting the data to other tools and AI assistants.

## Good for

- Marketing and UX teams diagnosing why visitors drop off
- Small sites trying replays on the free 500-session plan
- Ecommerce teams checking forms and funnels

## Worth knowing

- Every plan is capped by sessions per month, from 500 on Free to 100,000 on Premium.
- Data history is only 1 month on Free and 12 months on Premium.
- Surveys, extra heatmaps, form analytics, API and journey analytics each sit on a higher plan.
- Prices are shown in dollars to visitors outside Europe; the page switches to euros for EU visitors.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 12, 2026. Mouseflow records sessions and builds heatmaps, with a free plan of 500 sessions a month and a 14-day trial. Every plan is capped by sessions, and surveys, extra heatmaps, form analytics and the API each sit on a dearer plan.

- **Value for money: C.** $25 a month for 5,000 sessions billed annually, $39 monthly. That's under the category middle of $32, though Advanced jumps to $109 for 25,000.
- **Free plan and trial: C.** Free plan: 1 website and 500 sessions a month, with 1 month of history. There's also a 14-day trial with no card needed.
- **Features: C.** Replays, heatmaps, funnels, forms and surveys. Surveys, extra heatmaps, form analytics, the API and journey analytics each need a higher plan.
- **Ease of use: C.** No store rating on record. You add a script, then set up the funnels and forms you want watched.
- **Platforms and integrations: B.** Web only, with Google Analytics, Adobe Analytics, Google Tag Manager, Shopify, Slack and Microsoft Teams, plus an API and MCP.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Mouseflow's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and product analytics tools

- Mouseflow's GPA of 2.2 is higher than 18 of the 58 other website and product analytics tools we grade, and level with 13.
- It stands best on platforms and integrations (B, above 20 of 58) and worst on features (C, above 1).
- Its paid plans start at $25 a month, against a middle price of $29 for the category: 13 of the 32 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 10 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/analytics

## Keep it, or make your own?

**Keep it.** The plain part of Mouseflow you could make: surveys and forms. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 27 of the 58 other website and product analytics tools grade higher. It costs $300 a year.

- You could make: Surveys and forms: an app builder makes these well.
- You could not: Recordings of what each visitor did on your pages.
- You could not: A tracking script and a database that counts every visit.
- You could not: It plugs into other products, Google Analytics, Adobe Analytics and Google Tag Manager among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Analytics, Adobe Analytics, Google Tag Manager, AB Tasty, Shopify, Google Ads, Slack, Microsoft Teams

**Tags:** Session replay, Web analytics, AI features, Surveys, Public API, Forms

## Alternatives

- [Contentsquare](https://toolgpa.com/tools/hotjar): Heatmaps, session replays and surveys, formerly sold as Hotjar. [Compare](https://toolgpa.com/compare/hotjar-vs-mouseflow)
- [Crazy Egg](https://toolgpa.com/tools/crazy-egg): Heatmaps, session recordings and A/B testing for websites. [Compare](https://toolgpa.com/compare/crazy-egg-vs-mouseflow)
- [Lucky Orange](https://toolgpa.com/tools/lucky-orange): Heatmaps, session recordings, surveys and live chat in one tool. [Compare](https://toolgpa.com/compare/lucky-orange-vs-mouseflow)
- [Microsoft Clarity](https://toolgpa.com/tools/microsoft-clarity): Free session recordings and heatmaps from Microsoft, no traffic cap. [Compare](https://toolgpa.com/compare/microsoft-clarity-vs-mouseflow)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://mouseflow.com/pricing/
- https://mouseflow.com/platform/integrations/
- https://mouseflow.com/about-us/

Page: https://toolgpa.com/tools/mouseflow
Listed by ToolGPA (toolgpa.com).