# Moz Local review (2026): is it worth $16 a month, billed yearly? > Listings, reviews and local rank grids from Moz, priced per location Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Moz Local is the local SEO product from Moz. It pushes a business's details to more than 90 directories and keeps them synced, tracks map pack rankings on a local grid and gathers reviews from several sites into one dashboard. Higher tiers add review replies, social posting and reporting. Each physical location is a separate subscription, and listings are supported in the US, UK and Canada. - **Category:** Local SEO Tools - **Made by:** SEOMoz, Inc. - **Website:** https://moz.com/products/local - **Runs on:** Web - **Who should skip it:** Skip it if your business is outside the US, UK and Canada, as listings aren't supported there. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Moz Local is a paid product, starting at $16 per location / month, billed yearly ($20 billed monthly). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Lite | $16 per location / month, billed yearly ($20 billed monthly) | Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year. | | Preferred | $24 per location / month, billed yearly ($30 billed monthly) | Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis. | | Elite | $33 per location / month, billed yearly ($40 billed monthly) | Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite. | | Enterprise | Custom | For 50 or more locations, with an account manager, extra directories and flexible billing. | Read from https://moz.com/products/local/pricing on Oct 23, 2026. Prices change, so confirm with Moz Local before buying. ## Ways to pay less - **Save 20% by paying yearly** (Annual discount): Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly. Source: https://moz.com/products/local/pricing ## Key features - **Listings sync:** Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields. - **Local Grid:** A heatmap of map pack rankings for target keywords at points around a business, included on every plan. - **Review management:** Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends. - **Social posting:** Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies. - **Listings AI and Reviews AI:** Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions. - **Reports:** Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports. ## Good for - Single-location businesses in the US, UK or Canada keeping listings accurate - Agencies managing listings for a handful of client locations - Businesses that want listings, reviews and social posts in one tool ## Worth knowing - Each physical location needs its own subscription; 50 or more locations go through sales. - Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country. - Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred. - The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. Moz Local sends your business details to more than 90 directories, keeps them synced and maps your map pack rankings on a grid, from $16 a location a month on yearly billing. There's no free plan or trial, each location is its own subscription, and listings only work for businesses in the US, UK and Canada. - **Value for money: B.** Lite is $16 a location a month on yearly billing ($199 a year), $20 monthly, right at this category's cheaper quarter ($16). It's per location, though, so three shops are three subscriptions, and review replies need Preferred at $24. - **Free plan and trial: F.** Nothing free. Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro. - **Features: C.** Listings on 90+ directories, a Local Grid of map pack rankings, review monitoring and data health reports. The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews. - **Ease of use: C.** No rating on record. You enter each location's details and connect Google and Facebook before listings and reviews start flowing in. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to Google Business Profile, Facebook, Instagram, LinkedIn and TikTok for listings, reviews and posting. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Moz's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among local SEO tools - Moz Local's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12. - It stands best on value for money (B, above 44 of 61) and worst on free plan and trial (F, above 0). - Its paid plans start at $16 a month, against a middle price of $30.50 for the category: 10 of the 47 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/local-seo ## Keep it, or make your own? **Keep it.** To replace Moz Local you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 34 of the 61 other local SEO tools grade higher. It costs $192 a year. - You could make: Review collection and reports: an app builder makes these well. - You could not: Listings sent to dozens of directories and map apps, which takes an agreement with each. - You could not: Daily checks of where your pages rank in search results. - You could not: It plugs into other products, Google Business Profile, Facebook and Instagram among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Business Profile, Facebook, Instagram, LinkedIn, TikTok **Tags:** Local listings, Review collection, Rank tracking, Reports, AI features ## Alternatives - [BrightLocal](https://toolgpa.com/tools/brightlocal): Local SEO platform for rankings, listings, reviews and AI visibility. [Compare](https://toolgpa.com/compare/brightlocal-vs-moz-local) - [Yext](https://toolgpa.com/tools/yext): Enterprise listings, reviews and AI visibility for many locations. [Compare](https://toolgpa.com/compare/moz-local-vs-yext) - [Whitespark](https://toolgpa.com/tools/whitespark): Local SEO tools sold one by one: rank grids, citations and GBP control. [Compare](https://toolgpa.com/compare/moz-local-vs-whitespark) - [Synup](https://toolgpa.com/tools/synup): Local marketing platform with an AI agent, priced by location band. [Compare](https://toolgpa.com/compare/moz-local-vs-synup) - [Uberall](https://toolgpa.com/tools/uberall): Listings, reviews and local social for multi-location brands. [Compare](https://toolgpa.com/compare/moz-local-vs-uberall) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://moz.com/products/local/pricing - https://moz.com/products/local Page: https://toolgpa.com/tools/moz-local Listed by ToolGPA (toolgpa.com).