# Moz Pro

> SEO toolkit for keyword and link research, site crawls and rankings

Moz Pro is a web-based SEO toolkit from Moz. It combines Keyword Explorer and Link Explorer for research with campaigns that track a site's rankings against competitors, crawl it for technical errors and produce reports. Newer plans add tracking of how a brand shows up in AI chat answers, and paid plans include the MozBar Chrome extension.

- **Category:** SEO Tools
- **Made by:** SEOMoz, Inc.
- **Website:** https://moz.com
- **Runs on:** Web, Browser extension
- **Facts last checked:** Oct 17, 2026

## Pricing

Moz Pro has a free plan. Paid plans start at $49 per month, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension.
- **Free trial:** Free trial of the Medium plan billed monthly; credit card required, length not stated.

| Plan | Price | What you get |
| --- | --- | --- |
| Free account | $0 | Moz Community account with limited access to Keyword Explorer, Link Explorer and MozBar. |
| Starter | $49 per month, billed monthly | Entry-level plan for individuals managing a single website. |
| Standard | $79 per month, billed yearly ($99 billed monthly) | 1 user, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries a month and 150 tracked AI prompts. |
| Medium | $143 per month, billed yearly ($179 billed monthly) | 2 users, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 5,000 keyword queries and 300 AI prompts. |
| Large | $239 per month, billed yearly ($299 billed monthly) | 3 users, 25 campaigns, 3,000 tracked keywords, 1.25 million pages crawled a week, 15,000 keyword queries and 600 AI prompts. |
| Enterprise | Custom | For enterprise businesses and agencies; priced by talking to Moz. |

Read from https://moz.com/products/pro/pricing on Oct 17, 2026. Prices change, so confirm with Moz Pro before buying.

## Ways to pay less

- **Save 20% with yearly billing** (Annual discount): Moz's pricing page lists Standard, Medium and Large at 20% less when paid yearly, for example Medium at $143 a month instead of $179. Source: https://moz.com/products/pro/pricing
- **50% off for registered nonprofits** (Nonprofit): Registered 501(c)(3) nonprofits get 50% off the regular monthly price, or 30% off the listed yearly price, by sending proof to Moz's Help Team. Source: https://moz.com/help/your-account/manage-subscriptions/non-profit-discounts

## Key features

- **Keyword Explorer:** Research keywords by topic or by the site that ranks for them; monthly query limits run from 150 on Standard to 15,000 on Large.
- **Link Explorer:** Look up any site's backlinks, with 5,000 to 70,000 backlink queries a month and lists for tracking links you have built.
- **Campaigns and rank tracking:** Each campaign tracks one site and three competitors, with keyword rankings on desktop and mobile across up to four search engines.
- **Site Crawl:** Audit a site for technical errors with instructions for fixing them, and re-crawl on demand to check the fixes.
- **AI visibility tracking:** Track prompts weekly across GPT, Gemini, Google AI Mode and Perplexity, with citations and sentiment, plus AI-written content briefs.
- **MozBar Premium:** The full version of Moz's Chrome extension shows SEO metrics and on-page elements for any page or search result as you browse.

## Good for

- Small businesses and beginners who want guided SEO with onboarding tips
- Teams that need two or three users without paying per seat
- Marketers who want rank tracking and AI answer tracking in one plan

## Worth knowing

- Standard allows only 150 keyword queries a month, against 5,000 on Medium.
- Extra user seats cost $49 a month each; more campaigns are $10 a month each and 200 more keywords $20.
- The free trial is only for the Medium plan billed monthly, needs a credit card, and ends if you buy an add-on.
- Moz Local, for business listings, and the Moz API are separate products with their own prices.

## ToolGPA grades

**GPA: 1.8 out of 4**, graded Oct 17, 2026. Moz Pro bundles keyword and link research, rank tracking against three competitors, site crawls and AI answer tracking, with the MozBar extension thrown in. Standard, the plan aimed at small businesses, is $79 a month on yearly billing. The trouble is it allows just 150 keyword queries a month, and 5,000 means Medium at $143.

- **Value for money: D.** Standard is $79 a month billed yearly ($99 monthly), and Moz pitches it at small businesses. That's about twice this category's middle for 1 user, 3 campaigns and 150 keyword queries a month. Proper research room sits on Medium at $143. Starter, at $49, is for one site.
- **Free plan and trial: C.** A free Moz Community account gives limited use of Keyword Explorer, Link Explorer and MozBar. The trial only covers Medium billed monthly, needs a card, and Moz doesn't say how long it lasts.
- **Features: C.** Keyword Explorer, Link Explorer, rank tracking on up to four search engines, Site Crawl, and AI answer tracking across GPT, Gemini, AI Mode and Perplexity. The gap the listing names is on Standard: 150 keyword queries a month runs out fast.
- **Ease of use: C.** No rating on record. Onboarding tips and fix-it instructions in Site Crawl help beginners, but campaigns still need setting up and there's a fair bit to learn.
- **Platforms and integrations: C.** Web plus the MozBar Chrome extension. The listing names no integrations, and the Moz API and Moz Local are separate products with their own prices. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Moz's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO tools

- Moz Pro's GPA of 1.8 is higher than 0 of the 21 other SEO tools we grade.
- It stands best on free plan and trial (C, above 2 of 21) and worst on value for money (D, above 0).
- Its paid plans start at $49 a month, against a middle price of $34.45 for the category: 13 of the 21 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 10 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/seo

## Keep it, or make your own?

**Keep it.** To replace Moz Pro you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 21 of the 21 other SEO tools grade higher. It costs $588 a year.

- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: An index of the links between billions of web pages.
- You could not: Daily checks of where your pages rank in search results.
- You could not: A crawler that checks every page of a site.
- You could not: An API that other software can build on.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** Keyword research, Backlink analysis, Rank tracking, Site audit, AI features, Public API

## Alternatives

- [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/moz-pro-vs-semrush)
- [Ahrefs](https://toolgpa.com/tools/ahrefs): SEO toolset for backlinks, keyword research, audits and rank tracking. [Compare](https://toolgpa.com/compare/ahrefs-vs-moz-pro)
- [SE Ranking](https://toolgpa.com/tools/se-ranking): SEO platform for rank tracking, audits, research and AI visibility. [Compare](https://toolgpa.com/compare/moz-pro-vs-se-ranking)
- [Serpstat](https://toolgpa.com/tools/serpstat): All-in-one SEO platform for research, rank tracking and site audits. [Compare](https://toolgpa.com/compare/moz-pro-vs-serpstat)
- [Mangools](https://toolgpa.com/tools/mangools): Bundle of five SEO tools led by the KWFinder keyword research app. [Compare](https://toolgpa.com/compare/mangools-vs-moz-pro)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://moz.com/products/pro/pricing
- https://moz.com/products/pro
- https://moz.com/help/your-account/getting-started/free-trial
- https://moz.com/help/your-account/manage-subscriptions/non-profit-discounts

Page: https://toolgpa.com/tools/moz-pro
Listed by ToolGPA (toolgpa.com).