# Mumara review (2026): is the free plan enough?

> Email marketing and sending platform, cloud-hosted or self-hosted

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Mumara sells two products. Mumara ONE is a cloud email service for newsletters and transactional email, with dedicated IPs, bounce analysis and webhooks. Mumara Campaigns is campaign software you license and run on your own server, or have the vendor deploy as a managed Mumara Machine, and it connects to sending services such as Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost. Both include a chat-based AI email composer.

- **Category:** Email Marketing & Newsletters
- **Made by:** Mumara (since 2012)
- **Website:** https://www.mumara.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you need a clear price, since the page doesn't say which volume $5 buys.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Mumara has a free plan, and paid plans start at $5 per month at the entry volume (Mumara ONE Essential, billed monthly).

- **Pricing model:** Free plan
- **Free plan:** The pricing overview mentions a free tier of 100 emails a day for the Mumara ONE cloud service; the plan page shows paid plans from $5 a month.
- **Free trial:** Mumara Machine, the managed server option, has a 14-day trial that includes all add-ons.

| Plan | Price | What you get |
| --- | --- | --- |
| Mumara ONE Essential | $5 per month for 4,000 emailing credits, billed monthly | Cloud service with a hard cap and no overages. Price rises with contacts or volume; the page lists tiers up to 5,000,000 contacts. AI composer, DKIM, SMTP and API. |
| Mumara ONE Professional | $10 per month for 8,000 emailing credits, billed monthly | Adds dedicated IPs and pools, deeper bounce analysis, webhooks and live chat support. Extra emails cost $0.005 each. Price rises with contacts or volume. |
| Mumara ONE Business | $15 per month for 12,000 emailing credits, billed monthly | Adds workflows, RSS and AI content tags, realtime engagement tracking, 30-day logs and an SLA. Extra emails cost $0.005625 each. Price rises with contacts. |
| Campaigns Personal (self-hosted) | $7 per month for 1 user, billed monthly | License you install yourself: unlimited contacts, lists and sending nodes, broadcast editor, bounce processing, DKIM and lifetime updates. Community support. |
| Campaigns Professional (self-hosted) | $17 per month for 1 user, billed monthly | Adds segments, drip campaigns, triggers, staff management and a helpdesk. Lifetime updates. |
| Campaigns Commercial (self-hosted) | $27 per month for 10 users, billed monthly | For agencies and resellers: user management, Packages for selling to clients, premium support. Tiers of 25, 100 and unlimited users cost more. |

Read from https://www.mumara.com/pricing/ on Nov 13, 2026. Prices change, so confirm with Mumara before buying.

## Ways to pay less

- **Annual billing saves up to 44%** (Annual discount): Mumara Campaigns offers annual billing that the page says saves up to 44% against monthly billing. Source: https://www.mumara.com/campaigns/pricing/

## Key features

- **Newsletter and transactional email:** Mumara ONE prices newsletters by contacts and transactional email by volume, with broadcasts, drip campaigns, triggers, split tests and a transactional API.
- **Dedicated IPs and pools:** Professional and Business cloud plans add dedicated IPs, dedicated pools and bridges from SMTP or API senders to a pool.
- **Self-hosted campaign software:** Mumara Campaigns runs on your own server and connects to sending services such as Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost.
- **Reseller packages:** The Commercial self-hosted plan lets agencies create packages and sell email service to their own clients.
- **AI email builder:** A chat-based composer with three quality tiers; self-hosted plans include a starter quota of AI credits that can be topped up.
- **Analytics and monitoring:** Realtime delivery status, complaints workspace, reputation and blacklist monitoring, and bounce classification on the cloud plans.

## Good for

- Senders who want to run campaign software on their own server and connect their own sending service
- Agencies reselling email service to clients under the Commercial plan
- SaaS teams needing marketing and transactional email with dedicated IPs

## Worth knowing

- Mumara ONE prices rise with contacts or emails, with tiers from 1,000 to 5,000,000 contacts; the page does not say which volume the $5 to $15 headline prices apply to.
- Essential cloud plans have a hard cap with no overages; the self-hosted prices shown are monthly, and annual billing is advertised as saving up to 44%.
- Mumara Machine, the managed server option, runs from $47 to $6,397 a month, and add-ons such as Google Analytics ($10 a month) cost extra.
- A White Labeling add-on to remove Mumara branding is described as on the way.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Nov 13, 2026. Mumara sells a cloud email service from $5 a month and campaign software you host. The $5 to $15 prices don't say what volume they cover, the cheap cloud plans have a hard cap, and the managed server runs $47 to $6,397 a month.

- **Value for money: B.** Mumara ONE starts at $5 a month for 4,000 credits, under 60% of the cheapest quarter. But prices rise with contacts, the page doesn't say which volume the headline applies to, and the managed server is $47 to $6,397.
- **Free plan and trial: C.** The overview mentions a free tier of 100 emails a day, but the plan page shows paid plans from $5. Mumara Machine has a 14-day trial. The two pages differ.
- **Features: B.** Newsletters, transactional mail, dedicated IPs, bounce analysis, webhooks and self-hosted campaigns. Essential has a hard cap with no overages.
- **Ease of use: C.** No store rating on record. Two products with several plan ladders take working out, and the self-hosted one needs setup.
- **Platforms and integrations: B.** Web with an API and Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost. No apps.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Mumara's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- Mumara's GPA of 2.6 is higher than 85 of the 102 other email marketing and newsletter tools we grade, and level with 9.
- It stands best on value for money (B, above 81 of 102) and worst on ease of use (C, above 11).
- Its paid plans start at $5 a month, against a middle price of $19 for the category: 2 of the 78 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace Mumara you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 85 of the 102 other email marketing and newsletter tools we grade. It costs $60 a year.

- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: Mail servers with a good name among inbox providers.
- You could not: It plugs into other products, Amazon SES, Mailgun and Mailjet among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Amazon SES, Mailgun, Mailjet, SendGrid, SparkPost, Google Analytics

**Tags:** Email campaigns, Marketing automation, Transactional email, Self-hostable, AI features, Public API

## Alternatives

- [MailWizz](https://toolgpa.com/tools/mailwizz): Self-hosted email marketing software sold as a license. [Compare](https://toolgpa.com/compare/mailwizz-vs-mumara)
- [AcelleMail](https://toolgpa.com/tools/acelle-mail): Self-hosted email marketing software sold as a one-time license. [Compare](https://toolgpa.com/compare/acelle-mail-vs-mumara)
- [Sendy](https://toolgpa.com/tools/sendy): Self-hosted newsletter app that sends through Amazon SES. [Compare](https://toolgpa.com/compare/mumara-vs-sendy)
- [Mailcoach](https://toolgpa.com/tools/mailcoach): Email campaigns priced by emails sent, hosted or self-hosted. [Compare](https://toolgpa.com/compare/mailcoach-vs-mumara)
- [Mautic](https://toolgpa.com/tools/mautic): Open source marketing automation you can self-host. [Compare](https://toolgpa.com/compare/mautic-vs-mumara)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.mumara.com/pricing/
- https://www.mumara.com/one/pricing/
- https://www.mumara.com/campaigns/pricing/
- https://www.mumara.com/
- https://www.mumara.com/about/

Page: https://toolgpa.com/tools/mumara
Listed by ToolGPA (toolgpa.com).
