# Murf > AI voiceover studio with dubbing, translation and a speech API Murf is a text-to-speech studio for voiceovers in e-learning, ads, explainer videos and presentations, with more than 200 AI voices, controls for emphasis, pronunciation and pace, AI dubbing and translation. It also sells a pay-as-you-go text-to-speech API aimed at voice agents. Studio plans are metered in hours of voice generation time, and voice cloning is sold only on Enterprise. - **Category:** AI Voices & Text to Speech - **Made by:** Murf Inc. - **Website:** https://murf.ai - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Murf is a paid product with a free trial, starting at $19 per month and up, billed annually. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** Free trial with 10 minutes of voice generation and 10 minutes of transcription, no downloads and no time limit. | Plan | Price | What you get | | --- | --- | --- | | Creator | $19 per month and up, billed annually | 24 hours of voice generation a year on yearly billing (2 hours a month on monthly billing), 5 project credits and commercial rights. | | Business | $66 per month and up, billed annually | For registered businesses, with a business license and 200 project credits; the help center lists 240 hours of voice generation a year. | | Enterprise | Custom | Voice cloning, broadcasting rights, high-volume usage and custom terms, sold through sales. | Read from https://murf.ai/text-to-speech on Oct 18, 2026. Prices change, so confirm with Murf before buying. ## Ways to pay less - **33% off with yearly billing** (Annual discount): Murf's help center says yearly plans are a flat 33% off every subscription. Source: https://help.murf.ai/increasing-your-vgt ## Key features - **Voiceover studio:** Write a script, pick from more than 200 voices and adjust emphasis, pronunciation, speed and pitch, then add video, images and music to the project. - **AI dubbing and translation:** Translate scripts and dub video and audio into more than 20 languages, with dubbing paid from separate dubbing credits. - **Voice changer and transcription:** Turn your own recording into a studio-quality AI voice, and transcribe audio to text within the studio. - **Text-to-speech API:** A pay-as-you-go API with the Falcon model for real-time voice agents and the Gen2 model for voiceovers, plus voice changer and translation endpoints. - **Add-ons for other apps:** Add Murf voiceovers inside Canva, Google Slides, PowerPoint and Adobe Captivate and Audition. ## Good for - E-learning and corporate training voiceovers - Narrating slide decks in Google Slides or PowerPoint - Developers who want a pay-as-you-go speech API ## Worth knowing - The free trial gives 10 minutes of voice generation once, and nothing can be downloaded until you pay. - Voice cloning is not self-serve: it is available only on Enterprise, through Murf's team. Broadcasting rights are Enterprise-only too. - The API is billed separately by usage: $0.01 per 1,000 characters with Falcon and $0.03 with Gen2, after $10 of free credit. - Voice generation time is used every time audio is rendered, edits included; unused monthly time carries forward to the next month. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 18, 2026. Murf is a voiceover studio built for training videos, explainers and slide decks. You write the script, pick from 200+ voices and nudge the emphasis and pace until it sounds right, and it plugs into Google Slides, PowerPoint and Canva. Two things send people elsewhere: you can't download anything until you pay, and voice cloning is only sold through Enterprise. - **Value for money: C.** Creator is $19 a month billed yearly, for 24 hours of voice generation a year with commercial rights. That's around what this category charges. Watch the meter, though: every render uses generation time, edits included, so an hour of finished audio can take more. - **Free plan and trial: C.** A free trial with 10 minutes of voice generation and 10 of transcription, and its own page says no card is needed. It never runs out, but nothing can be downloaded until you pay, so nothing leaves the studio, commercial or not. - **Features: C.** 200+ voices with emphasis, pronunciation and pace controls, dubbing into 20+ languages, a voice changer, transcription and an API. The gap is cloning: it isn't self-serve, only Enterprise through Murf's team, and broadcasting rights are Enterprise-only too. - **Ease of use: C.** No store rating on record. It's a web studio where you write the script, pick voices and tune each line, with video and music on the same project. Not hard, but there's a bit to learn, and generation time to keep an eye on. - **Platforms and integrations: B.** Web only, but with add-ons for Canva, Google Slides, PowerPoint, Adobe Captivate and Adobe Audition, plus a pay-as-you-go API. No desktop or phone app, so a B is the top. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Murf's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI voice generators - Murf's GPA of 2.2 is higher than 2 of the 9 other AI voice generators we grade, and level with 1. - It stands best on platforms and integrations (B, above 2 of 9) and worst on free plan and trial (C, above 0). - Its paid plans start at $19 a month, against a middle price of $14 for the category: 6 of the 9 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-voices ## Keep it, or make your own? **Keep it.** To replace Murf you would be making a voice model, which you can rent by the minute but not make. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 6 of the 9 other AI voice generators grade higher. It costs $228 a year. - You could not: A voice model, which you can rent by the minute but not make. - You could not: A voice model trained on your recordings. - You could not: Speech turned into text you can trust. - You could not: It plugs into other products, Canva, Google Slides and PowerPoint among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Canva, Google Slides, PowerPoint, Adobe Captivate, Adobe Audition **Tags:** Text to speech, Voice cloning, Transcription, Public API ## Alternatives - [ElevenLabs](https://toolgpa.com/tools/elevenlabs): AI voice platform for speech, voice cloning, dubbing and voice agents. [Compare](https://toolgpa.com/compare/elevenlabs-vs-murf) - [WellSaid](https://toolgpa.com/tools/wellsaid): AI voiceover studio with voices licensed from paid voice actors. [Compare](https://toolgpa.com/compare/murf-vs-wellsaid) - [Listnr](https://toolgpa.com/tools/listnr): AI voiceover studio with voice cloning and podcast hosting. [Compare](https://toolgpa.com/compare/listnr-vs-murf) - [Typecast](https://toolgpa.com/tools/typecast): AI voice generator with emotion controls, voice cloning and video. [Compare](https://toolgpa.com/compare/murf-vs-typecast) - [Fliki](https://toolgpa.com/tools/fliki): AI video and voiceover maker with voice cloning in 80+ languages. [Compare](https://toolgpa.com/compare/fliki-vs-murf) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://murf.ai - https://murf.ai/pricing - https://murf.ai/text-to-speech - https://help.murf.ai/is-murf-free-to-use - https://help.murf.ai/how-long-does-the-free-trial-last - https://help.murf.ai/what-is-a-workspace - https://help.murf.ai/increasing-your-vgt - https://help.murf.ai/what-is-voice-generation-time-vgt - https://help.murf.ai/vgt-validity - https://help.murf.ai/can-i-clone-my-own-voice - https://help.murf.ai/do-i-have-commercial-rights-over-the-voice-over-created - https://help.murf.ai/products Page: https://toolgpa.com/tools/murf Listed by ToolGPA (toolgpa.com).