# Nimbata

> Call tracking billed per answered call, for agencies and teams

Nimbata is call tracking and attribution software that links inbound calls, and on higher plans form fills, to the campaigns and keywords behind them, with AI call tagging, scoring and summaries. It is aimed at marketing agencies reporting to clients and at in-house and multi-location teams. Instead of charging per minute, it bills a plan fee plus each tracking number and each answered call.

- **Category:** Marketing Reports & Call Tracking
- **Made by:** Nimbata, LLC
- **Website:** https://www.nimbata.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Nimbata has a free plan. Paid plans start at $35 per month, billed annually ($39 billed monthly), plus usage.

- **Pricing model:** Free plan
- **Free plan:** Entry has no plan fee: you pay only for usage, from $4.60 a month per US local number and 10¢ per answered call, with 1 call flow, 1 seat and standard reports.
- **Free trial:** 14-day free trial of Agency features, capped at 2 numbers and 50 answered calls; no card needed.

| Plan | Price | What you get |
| --- | --- | --- |
| Entry | $0 | No plan fee, usage only: online and offline call tracking, spam filter, 1 call flow and pre-built reports. US local numbers from $4.60, calls 10¢ each. |
| Pro | $35 per month, billed annually ($39 billed monthly), plus usage | Unlimited call flows, dynamic number insertion, AI tagging and scoring, Google Ads and GA4, 4 seats. US local numbers from $3.20, calls 6¢. |
| Marketing | $80 per month, billed annually ($89 billed monthly), plus usage | Adds form tracking, 5 workflows, HubSpot, Pipedrive and Zoho CRM, custom reports and a dashboard builder; 25 seats. Numbers from $2.30, calls 4¢. |
| Agency | $120 per month, billed annually ($149 billed monthly), plus usage | Unlimited seats, projects and workflows, Salesforce, webhooks, the API and dedicated support. US local numbers from $1.60, calls 3¢. |

Read from https://www.nimbata.com/pricing on Oct 18, 2026. Prices change, so confirm with Nimbata before buying.

## Ways to pay less

- **Save up to 20% with an annual plan** (Annual discount): Billed annually, Pro is $35 a month instead of $39, Marketing $80 instead of $89 and Agency $120 instead of $149. Source: https://www.nimbata.com/pricing

## Key features

- **Call tracking and DNI:** Tracking numbers for online and offline campaigns; from Pro, dynamic number insertion, geo-swap and custom URL parameter tracking.
- **Per-answered-call billing:** Usage is charged per answered call whatever its length, though Nimbata may bill extra if average calls run past 3.5 minutes.
- **AI call analysis:** Calls are classified, tagged, scored and summarized automatically, with sentiment and custom notes; transcription costs 2¢ a minute.
- **Call flows and routing:** Greetings, whispers, voicemail, IVR menus, geo routing and weighted ringing, with spam calls blocked on every plan.
- **Form tracking and CRM sync:** The Marketing and Agency plans attribute form fills too and send leads to HubSpot, Pipedrive, Zoho CRM or Salesforce.
- **Numbers in 70+ countries:** Local and toll-free tracking numbers across Europe, the US, Canada, South America and Australia.

## Good for

- Agencies tracking calls for many clients and locations
- Businesses with long sales calls that would cost more per minute
- Small advertisers who want call tracking without a monthly plan fee

## Worth knowing

- Every plan adds usage: US toll-free numbers run from $1.80 to $5 a month and outbound texts 2¢; rates fall on higher plans.
- If average call length passes 3.5 minutes, Nimbata may add a fair-use charge to the invoice.
- Extra seats cost $5 a month each, extra projects $15, and a white-label account $55 a month from Pro up.
- Form tracking, CRM integrations and custom reports start with the Marketing plan.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. Nimbata ties calls, and form fills on its bigger plans, to the campaigns and keywords behind them, with AI tagging, scoring and summaries. It bills per answered call rather than per minute, which suits long calls, and its Entry plan has no fee at all, just usage. Form tracking and CRM links wait for Marketing at $80.

- **Value for money: C.** Graded on a small business with 5 numbers and about 500 minutes a month. Pro is $35 a month billed annually, and 5 US local numbers at $3.20 take it to $51, plus 6¢ per answered call. If 500 minutes is about 140 calls, that's roughly $60, close to what CallRail costs.
- **Free plan and trial: C.** Entry has no plan fee, but you still pay for every number and answered call, so it isn't really free. The 14-day trial needs no card and is capped at 2 numbers and 50 answered calls.
- **Features: B.** Call tracking with dynamic numbers, AI tagging, scoring and summaries, call flows with IVR and geo routing, spam blocking on every plan, and form tracking with CRM sync from Marketing. It covers the whole job, with numbers in 70+ countries.
- **Ease of use: C.** No rating on record. Numbers, call flows and dynamic number insertion need setting up, and per-call billing with a fair-use check on long calls takes some working out.
- **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Microsoft Ads, Facebook, HubSpot, Salesforce, Slack and Zapier, with webhooks and the API on Agency.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Nimbata's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among marketing reporting and call tracking tools

- Nimbata's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
- It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
- Its paid plans start at $35 a month, against a middle price of $63.50 for the category: 3 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/marketing-reports

## Keep it, or make your own?

**Keep it.** To replace Nimbata you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. It costs $420 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Phone numbers that change for each visitor so every call is traced to its source.
- You could not: Speech turned into text you can trust.
- You could not: It plugs into other products, Google Ads, Google Analytics and Microsoft Ads among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Ads, Google Analytics, Microsoft Ads, Facebook, HubSpot, Salesforce, Slack, Zapier

**Tags:** Call tracking, AI features, Transcription, Reports, Public API

## Alternatives

- [CallRail](https://toolgpa.com/tools/callrail): Call tracking and attribution that ties phone leads to campaigns. [Compare](https://toolgpa.com/compare/callrail-vs-nimbata)
- [CTM](https://toolgpa.com/tools/calltrackingmetrics): Call tracking, attribution and a softphone, with agency sub-accounts. [Compare](https://toolgpa.com/compare/calltrackingmetrics-vs-nimbata)
- [WhatConverts](https://toolgpa.com/tools/whatconverts): Call, form and chat tracking with lead attribution for agencies. [Compare](https://toolgpa.com/compare/nimbata-vs-whatconverts)
- [Ruler Analytics](https://toolgpa.com/tools/ruler-analytics): Multi-touch attribution tying calls, forms and CRM revenue to ads. [Compare](https://toolgpa.com/compare/nimbata-vs-ruler-analytics)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.nimbata.com/pricing
- https://www.nimbata.com/

Page: https://toolgpa.com/tools/nimbata
Listed by ToolGPA (toolgpa.com).