# Northbeam review (2026): is it worth paying for? > Multi-touch ad attribution for e-commerce brands Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Northbeam is a multi-touch attribution platform for e-commerce brands that run ads on several channels. It builds its own attribution data from first-party tracking, shows it in dashboards for channels, campaigns, ads, products and creative, and offers marketing mix modeling and incrementality testing on higher plans. Pricing is quoted by ad spend and data volume. - **Category:** Marketing Reports & Call Tracking - **Made by:** Northbeam (since 2019) - **Website:** https://www.northbeam.io - **Runs on:** Web, iOS - **Who should skip it:** Pricey if you are small: from $1,500 for Starter, with no public price list. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Northbeam is a paid product, starting at $1,500 (Starter, billing basis not clear on the page). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Growth | Custom | For seven-figure brands spending under $200K a month on ads, bundled with creative, strategy and media buying support from a Northbeam agency partner. Quote only. | | Starter | $1,500 starting rate; the page does not label the billing period | For brands spending under $1.5M a year on ads. Month-to-month, usage-based pricing for Shopify brands. Includes attribution, dashboards, Apex, deterministic views and the MCP. | | Professional | $3,500 per month and up | For brands spending up to $500K a month on ads. Adds unlimited users, exports and integrations, any e-commerce platform and a dedicated media strategist. Annual terms. | | Enterprise | Custom | For teams spending over $500K a month on ads. Adds a customer success manager, touchpoint exports, regional dashboards, and optional hourly data, MMM+ and incrementality. | Read from https://www.northbeam.io/pricing on Nov 12, 2026. Prices change, so confirm with Northbeam before buying. ## Key features - **Multi-touch attribution:** Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself. - **Omnichannel dashboards:** Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics. - **Clicks plus deterministic views:** Attributes revenue to ads people viewed but did not click, for awareness campaigns. - **Northbeam Apex:** Sends first-party conversion data back to ad platforms to influence their delivery algorithms. - **MMM+ and incrementality:** Media mix modeling and incrementality testing are optional add-ons on Professional and Enterprise. - **Mobile app and MCP:** The vendor offers an iOS app and an MCP connection for its data. ## Good for - E-commerce brands that advertise on several channels - Growth marketers who want attribution separate from the ad platforms' own reports - Agencies working with brands on Northbeam ## Worth knowing - No plan has a public price list: the vendor says each price is an estimate that depends on data volume in pageviews, and a quote comes from sales. - Starter is aimed at Shopify brands; other e-commerce platforms need Professional or Enterprise. - Professional and Enterprise are annual terms with annual or semi-annual billing, and Starter is month-to-month. - MMM+ and incrementality are optional extras, not part of the base plans. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 12, 2026. Northbeam builds its own attribution data from first-party tracking for e-commerce brands that advertise on several channels. Starter is from $1,500 on the page and Professional $3,500 a month, with quotes by ad spend. Starter is for Shopify, and MMM and incrementality cost extra. - **Value for money: D.** From $1,500 for Starter and $3,500 a month for Professional, against a category middle of $65. The page doesn't label Starter's billing period. - **Free plan and trial: F.** No free plan or trial on the pricing page; plans are quoted by a sales team. - **Features: C.** Multi-touch attribution, dashboards, deterministic views and Apex conversion feedback. Starter is Shopify-only and MMM+ and incrementality are add-ons. - **Ease of use: C.** No store rating on record. Tracking and ad accounts need setup. - **Platforms and integrations: B.** Web and an iOS app, with an MCP and integrations. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Northbeam's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Northbeam's GPA of 1.6 is higher than 0 of the 40 other marketing reporting and call tracking tools we grade, and level with 6. - It stands best on platforms and integrations (B, above 4 of 40) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Northbeam you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 34 of the 40 other marketing reporting and call tracking tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: A real app for iOS. Something home-made would be a web page. - You could not: It plugs into other products, Shopify among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify **Tags:** Reports, Dashboards, AI features, Public API ## Alternatives - [Rockerbox](https://toolgpa.com/tools/rockerbox): Marketing data collection and attribution for digital brands. [Compare](https://toolgpa.com/compare/northbeam-vs-rockerbox) - [Hyros](https://toolgpa.com/tools/hyros): Ad tracking and attribution priced by tracked revenue. [Compare](https://toolgpa.com/compare/hyros-vs-northbeam) - [Wicked Reports](https://toolgpa.com/tools/wicked-reports): Ad attribution and customer lifetime value for e-commerce. [Compare](https://toolgpa.com/compare/northbeam-vs-wicked-reports) - [Cometly](https://toolgpa.com/tools/cometly): Ad attribution that ties spend to pipeline and revenue. [Compare](https://toolgpa.com/compare/cometly-vs-northbeam) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.northbeam.io/pricing - https://www.northbeam.io/about-us - https://www.northbeam.io/mobile-app - https://www.northbeam.io/integrations Page: https://toolgpa.com/tools/northbeam Listed by ToolGPA (toolgpa.com).