# NuReply review (2026): is it worth $25 a month, billed yearly?

> AI cold email outreach with built-in warm-up

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

NuReply is a cold email platform that combines multi-step campaigns, automated inbox warm-up and AI-written personalization in one tool. It connects to Gmail, Outlook or any SMTP mailbox. Plans are sized by the number of email accounts, contacts and monthly emails, and every plan includes unlimited warm-up and sequences.

- **Category:** Cold Outreach
- **Made by:** DuoCircle LLC
- **Website:** https://nureply.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you need the API or Zapier on a cheap plan, since both start at Growth.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, NuReply is a paid product with a free trial, starting at $25 per month, billed monthly ($199 per year billed yearly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial on every plan, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $25 per month for up to 50 email accounts, billed monthly | 500 AI credits, 10,000 contacts, 30,000 monthly emails, 1 workspace, the Cold Email Writer and email support. $199 a year if billed yearly. |
| Launch | $50 per month for up to 100 email accounts, billed monthly | 1,200 AI credits, 25,000 contacts, 80,000 monthly emails and 2 workspaces. The plan comparison lists email support and self-service onboarding. |
| Growth | $100 per month for up to 250 email accounts, billed monthly | 3,000 AI credits, 50,000 contacts, 160,000 monthly emails, 3 workspaces, sentiment analysis, A/B testing, Zapier, API and ESP routing. $999 a year if billed yearly. |
| Scale | $200 per month for up to 500 email accounts, billed monthly | 5,000 AI credits, 100,000 contacts, 350,000 monthly emails, 4 workspaces, priority support and 1 hour of onboarding. $1,999 a year if billed yearly. |
| Pro | $300 per month for up to 800 email accounts, billed monthly | 7,000 AI credits, 175,000 contacts, 700,000 monthly emails, 6 workspaces and a dedicated customer success manager. |
| Enterprise | $400 per month for up to 1,500 email accounts, billed monthly | 9,000 AI credits, 250,000 contacts, 1,000,000 monthly emails, 10 workspaces, a dedicated customer success manager and custom onboarding. $3,999 a year if billed yearly. |

Read from https://nureply.com/pricing on Nov 12, 2026. Prices change, so confirm with NuReply before buying.

## Ways to pay less

- **About 34% off with yearly billing** (Annual discount): The pricing page shows yearly totals of $199 (Starter), $999 (Growth), $1,999 (Scale) and $3,999 (Enterprise), and says yearly billing saves about 34% compared with monthly. Source: https://nureply.com/pricing

## Key features

- **AI email writing:** Generates an individual email for each prospect from their role, company and public information. The Cold Email Writer is on every plan and uses AI credits.
- **Email warm-up:** Warm-up runs automatically to build sender reputation. Unlimited warm-up is included on all plans.
- **Multi-step sequences:** Campaigns can have several steps with delays, conditions and follow-ups. Sequences are unlimited on every plan.
- **Mailbox connections:** Connects Gmail, Outlook or any SMTP mailbox, and leads can be imported from a CSV or pasted from a CRM.
- **Sentiment analysis and A/B testing:** Sentiment analysis and multi-variant testing are listed from the Growth plan up.
- **API, Zapier and ESP routing:** A REST API, webhooks, Zapier and ESP routing are listed from the Growth plan up.

## Good for

- Founders and small sales teams sending cold email from many mailboxes
- Teams that want AI-written first drafts and warm-up in one tool
- Outreach sized by mailboxes and contacts rather than by seat

## Worth knowing

- Pricing is by plan size, not by seat: email accounts, contacts, monthly emails and workspaces all step up together.
- Sentiment analysis, A/B testing, Zapier, API access and ESP routing start at the Growth plan; Starter and Launch have no API access.
- Unused AI credits roll over while the subscription is active. The trial includes 300 AI credits.
- There is no free plan; the trial needs no card and includes 300 AI credits.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 12, 2026. NuReply combines multi-step cold email, inbox warm-up and AI-written personalization, sized by email accounts, contacts and monthly emails. Starter is $25 a month for 50 accounts. A/B testing, Zapier and the API start at Growth ($100), and there is no free plan.

- **Value for money: B.** $25 a month billed monthly for 50 email accounts and 30,000 emails, in the cheapest quarter ($25). The plan jumps to $100 for the API and A/B testing.
- **Free plan and trial: C.** 14-day free trial with no card and 300 AI credits. No free plan.
- **Features: C.** Sequences, warm-up, AI personalization and 30,000 emails on Starter. But sentiment analysis, A/B testing, Zapier and API access start at Growth.
- **Ease of use: C.** No store rating on record. Connect Gmail, Outlook or SMTP, then build campaigns and warm-up.
- **Platforms and integrations: B.** Web, with Gmail, Outlook, HubSpot, Zapier and SMTP. The API needs Growth.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from NuReply's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among cold outreach tools

- NuReply's GPA of 2.4 is higher than 32 of the 47 other cold outreach tools we grade, and level with 5.
- It stands best on value for money (B, above 29 of 47) and worst on ease of use (C, above 0).
- Its paid plans start at $25 a month, against a middle price of $39 for the category: 11 of the 43 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/cold-outreach

## Keep it, or make your own?

**Keep it.** To replace NuReply you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.4 is higher than 32 of the 47 other cold outreach tools we grade. It costs $300 a year.

- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: A network of real inboxes that open and answer your emails.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: It plugs into other products, Gmail, Outlook and HubSpot among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Gmail, Outlook, HubSpot, Zapier, SMTP

**Tags:** Email campaigns, Inbox warm-up, AI features, Marketing automation, Public API

## Alternatives

- [Instantly](https://toolgpa.com/tools/instantly): Cold email from unlimited inboxes, priced by emails and contacts. [Compare](https://toolgpa.com/compare/instantly-vs-nureply)
- [Smartlead](https://toolgpa.com/tools/smartlead): High-volume cold email with unlimited mailboxes and client workspaces. [Compare](https://toolgpa.com/compare/nureply-vs-smartlead)
- [lemlist](https://toolgpa.com/tools/lemlist): Cold email and LinkedIn sequences with a built-in lead database. [Compare](https://toolgpa.com/compare/lemlist-vs-nureply)
- [Reply.io](https://toolgpa.com/tools/reply-io): Multichannel sales sequences with the Jason AI SDR. [Compare](https://toolgpa.com/compare/nureply-vs-reply-io)
- [Woodpecker](https://toolgpa.com/tools/woodpecker): Cold email priced by prospects contacted, with free team seats. [Compare](https://toolgpa.com/compare/nureply-vs-woodpecker)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://nureply.com/pricing
- https://nureply.com/

Page: https://toolgpa.com/tools/nureply
Listed by ToolGPA (toolgpa.com).