# Octoboard review (2026): is the free plan enough? > Modular marketing, PPC, web and e-commerce analytics dashboards Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA. Octoboard sells analytics as separate modules: Marketing Analytics, PPC Data Analytics, Ecommerce Analytics, Web Analytics and an MCP for AI agents. Each module is priced monthly in euros with its own usage allowance, and modules can be combined in one subscription. - **Category:** Marketing Reports & Call Tracking - **Made by:** Octoboard - **Website:** https://www.octoboard.com - **Runs on:** Web - **Who should skip it:** Tight if you use several modules, since each carries its own price and cap. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Octoboard has a free plan, and paid plans start at €12 per month for the Ecommerce Analytics module, billed monthly. - **Pricing model:** Free plan - **Free plan:** A free plan with no credit card needed; its limits are not stated on the pricing page. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Ecommerce Analytics | €12 per month for 500 orders and 1,000 emails, billed monthly | Real-time transactions, shopping cart analytics, customer segmentation and email marketing features; extra usage in steps. | | Web Analytics | €14 per month for 10,000 website events, billed monthly | Real-time dashboards, geo-location, IP-to-business conversion, page heatmaps, goals and sales funnel analytics. | | Marketing Analytics | €15 per month for 3 data sources, billed monthly | Automated SEO and PPC reports, unlimited dashboards, white-label client portal, 100 keywords and 20 SEO audits. | | PPC Data Analytics | €20 per month for €10,000 monthly ad spend, billed monthly | Cross-channel paid advertising analytics with custom metrics, currency conversion, data mapping and exports to BigQuery and Sheets. | | Octoboard MCP | €12 per month for 1,000 MCP requests, billed monthly | Lets AI agents query your Octoboard data and build reports inside the AI tool; charged in steps of 1,000 requests. | Read from https://www.octoboard.com/pricing/business on Nov 12, 2026. Prices change, so confirm with Octoboard before buying. ## Ways to pay less - **Yearly billing saves 30%** (Annual discount): The pricing page's Yearly toggle is labeled as a 30% saving against monthly billing. Source: https://www.octoboard.com/pricing/business ## Key features - **Automated marketing reports:** Marketing Analytics builds scheduled SEO and PPC reports and unlimited dashboards, with a white-label client portal. - **Cross-channel PPC analytics:** The PPC module adds custom metrics and dimensions, currency conversion, data mapping and exports to BigQuery and Google Sheets. - **Web and e-commerce analytics:** Separate modules cover real-time site events, heatmaps and funnels, and live orders, carts and customer segments. - **Keyword rank tracker:** The site lists a keyword rank tracker among its business features; Marketing Analytics includes 100 keywords. - **MCP for AI agents:** The Octoboard MCP gives AI agents access to your cloud data to query it and build reports inside the AI tool. ## Good for - Small teams that want to pay only for the modules they use - Marketers who need SEO, PPC and web reporting in one place - Online stores wanting live order and cart analytics ## Worth knowing - Prices are shown in euros and each module has its own usage cap, so a multi-module setup adds up. - Yearly billing is shown as saving 30%, but the figures above are monthly prices. - The pricing page has a separate For Marketing Agency tab whose prices could not be read here. - The free plan's limits are not spelled out on the pricing page. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 12, 2026. Octoboard sells analytics as separate modules for marketing, PPC, e-commerce, web and AI access, each priced in euros from €12 a month. There is a free plan with no card, but its limits aren't spelled out. Modules each have their own cap, so a multi-module setup adds up. - **Value for money: B.** €12 to €20 a month per module, below this category's cheaper quarter at $30. Each module has its own cap, and a few add up. - **Free plan and trial: C.** A free plan with no card, whose limits the pricing page doesn't state. - **Features: C.** SEO and PPC reports, web analytics, e-commerce and MCP. Each is a separate module with its own allowance. - **Ease of use: C.** No store rating on record. You connect sources and build dashboards. - **Platforms and integrations: B.** Web only, with data sources, BigQuery and Sheets exports and an MCP. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Octoboard's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Octoboard's GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade, and level with 11. - It stands best on value for money (B, above 35 of 40) and worst on features (C, above 0). - Its paid plans start at about $13.41 a month, against a middle price of $63.50 for the category: 3 of the 31 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Octoboard you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade. It costs $160.88 a year. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: A tracking script and a database that counts every visit. - You could not: Daily checks of where your pages rank in search results. - You could not: It plugs into other products, Google Sheets, BigQuery and Looker Studio among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Sheets, BigQuery, Looker Studio, ChatGPT, Claude **Tags:** Reports, Dashboards, Web analytics, Rank tracking, AI features ## Alternatives - [Databox](https://toolgpa.com/tools/databox): Reporting dashboards with an AI analyst over 130+ connected sources. [Compare](https://toolgpa.com/compare/databox-vs-octoboard) - [DashThis](https://toolgpa.com/tools/dashthis): White-labeled marketing report dashboards priced by dashboard. [Compare](https://toolgpa.com/compare/dashthis-vs-octoboard) - [AgencyAnalytics](https://toolgpa.com/tools/agencyanalytics): White-labeled client reporting dashboards for marketing agencies. [Compare](https://toolgpa.com/compare/agencyanalytics-vs-octoboard) - [Klipfolio](https://toolgpa.com/tools/klipfolio): Custom-built business dashboards from 130+ sources and APIs. [Compare](https://toolgpa.com/compare/klipfolio-vs-octoboard) - [Whatagraph](https://toolgpa.com/tools/whatagraph): Marketing reports and dashboards built by AI agents, for agencies. [Compare](https://toolgpa.com/compare/octoboard-vs-whatagraph) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.octoboard.com/pricing/business - https://www.octoboard.com/ Page: https://toolgpa.com/tools/octoboard Listed by ToolGPA (toolgpa.com).