# Oktopost review (2026): is it worth it? > B2B social media management and employee advocacy Checked Nov 12, 2026 ยท graded Nov 13, 2026 by ToolGPA. Oktopost is a social media management platform built for B2B marketing teams. It combines publishing, a social inbox, analytics and lead tracking connected to CRM and marketing automation systems, and also offers employee advocacy and marketing intelligence products. Pricing is by quote. - **Category:** Social Media Schedulers - **Made by:** Oktopost (since 2013) - **Website:** https://www.oktopost.com - **Runs on:** Web, iOS, Android - **Who should skip it:** Skip it if you want a price before talking to sales, as none is published. - **Facts last checked:** Nov 12, 2026 ## Pricing Oktopost's current pricing could not be confirmed from its own site. ## Key features - **Publishing and social inbox:** Comments, mentions and messages from connected networks arrive in one shared queue, with unlimited social profiles and no per-profile fees. - **Social BI and lead tracking:** Dashboards tie social activity to business metrics, and lead conversion tracking shows which posts and channels produce leads. - **CRM and marketing automation sync:** Native sync with Salesforce, HubSpot and Marketo, plus UTM tagging and branded link shortening. - **Keyword monitoring:** Streams track brand names, competitors and industry terms as live feeds. - **Governance on Advanced:** Approval workflows, banned-keyword compliance checks, crisis pause, SAML SSO, SCIM provisioning and API access are listed for Advanced. - **Mobile apps:** An iOS and Android app lets users publish, approve and respond away from a desk. ## Good for - B2B marketing teams that need to connect social activity to CRM leads - Larger teams that need approvals, SSO and compliance controls ## Worth knowing - No prices are published: both Professional and Advanced are sold through a quote after a 40-minute call. - The final quote depends on team size and add-ons, and plans are annual. - SSO, SCIM, approvals, compliance and API access are listed only for the Advanced plan. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. Oktopost is a social media platform for B2B marketing teams, with publishing, a shared inbox, analytics and lead tracking that syncs to Salesforce, HubSpot and Marketo. Nothing is priced on the page, so you get a quote after a call, and the approvals, SSO and API sit on the dearer Advanced plan. - **Value for money: C.** No price is published; both plans are quoted after a call. With nothing to compare, it sits in the middle. - **Free plan and trial: F.** No free plan and no trial are listed. You see it through a demo. - **Features: B.** Publishing, shared inbox, keyword streams, lead tracking and native CRM and marketing automation sync, with unlimited profiles. Governance and API are Advanced-only. - **Ease of use: C.** No store rating on record. You connect networks and a CRM, and set up streams and tracking before it pays off. - **Platforms and integrations: B.** Web plus iOS and Android apps, and syncs with Salesforce, HubSpot and Marketo. No desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Oktopost's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among social media schedulers - Oktopost's GPA of 2.0 is higher than 8 of the 49 other social media schedulers we grade, and level with 7. - It stands best on features (B, above 35 of 49) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/social-media ## Keep it, or make your own? **Keep it.** To replace Oktopost you would be making one mailbox that several people work at once. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 34 of the 49 other social media schedulers grade higher. - You could make: Reports: an app builder makes this well. - You could not: One mailbox that several people work at once. - You could not: Connections that pull numbers from dozens of other services. - You could not: A real app for iOS and Android. Something home-made would be a web page. - You could not: It plugs into other products, Salesforce, HubSpot and Marketo among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: What a company asks for before it lets staff use something: single sign-on and SCIM. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, HubSpot, Marketo **Tags:** Reports, Dashboards, AI features, Public API, Shared inbox ## Alternatives - [Sprout Social](https://toolgpa.com/tools/sprout-social): Social media management with a shared inbox, listening and reports. [Compare](https://toolgpa.com/compare/oktopost-vs-sprout-social) - [Hootsuite](https://toolgpa.com/tools/hootsuite): Social media suite for publishing, inbox, listening and reports. [Compare](https://toolgpa.com/compare/hootsuite-vs-oktopost) - [Sprinklr](https://toolgpa.com/tools/sprinklr): Enterprise social media management and customer experience suite. [Compare](https://toolgpa.com/compare/oktopost-vs-sprinklr) - [Emplifi](https://toolgpa.com/tools/emplifi): Enterprise social media marketing, care and commerce platform. [Compare](https://toolgpa.com/compare/emplifi-vs-oktopost) - [Agorapulse](https://toolgpa.com/tools/agorapulse): Social media inbox, publishing and ROI reports, priced per user. [Compare](https://toolgpa.com/compare/agorapulse-vs-oktopost) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.oktopost.com/pricing/ - https://www.oktopost.com/about/ Page: https://toolgpa.com/tools/oktopost Listed by ToolGPA (toolgpa.com).