# Omnisend

> Email, SMS and push marketing for online stores, priced by contacts

Omnisend is an email and SMS marketing platform for online stores on Shopify, WooCommerce, BigCommerce and Wix. It comes with ready-made automations for abandoned carts, order confirmations and welcome series, plus pop-up forms and segments built from shopping behavior. Plans are priced by contacts, and SMS is part of the Pro plan.

- **Category:** Email Marketing & Newsletters
- **Made by:** Omnisend (since 2014)
- **Website:** https://www.omnisend.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Omnisend has a free plan. Paid plans start at $16 per month for up to 500 contacts, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** Up to 250 contacts, 500 emails and 500 web push notifications a month, with 24/7 live chat and email support.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support. |
| Standard | $16 per month for up to 500 contacts, billed monthly | 6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts. |
| Pro | $59 per month for up to 2,500 contacts, billed monthly | Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts. |
| Custom | Custom | For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team. |

Read from https://www.omnisend.com/pricing/ on Oct 17, 2026. Prices change, so confirm with Omnisend before buying.

## Ways to pay less

- **30% off the first 3 months, paid upfront** (Other savings): Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price. Source: https://www.omnisend.com/pricing/

## Key features

- **E-commerce automations:** Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.
- **Store-aware email builder:** Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.
- **SMS and web push:** Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.
- **Sign-up forms:** Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.
- **Shopper segments and ad audiences:** Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.
- **Free migration:** Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.

## Good for

- Shopify, WooCommerce, BigCommerce and Wix stores
- Shops that want cart-recovery and order emails without building them
- Stores adding text messages to their email automations

## Worth knowing

- Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
- Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
- SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
- On Standard, personalized content and personalized send time are add-ons from $5 a month each.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Omnisend is email and SMS for online stores, with cart-recovery, order and welcome automations ready to switch on. It starts at $16 a month for 500 contacts and moves your old setup over for free. Watch the bill, though: it counts everyone who got an automated message, not just your subscribers.

- **Value for money: C.** $16 a month for 500 contacts, a little above the middle of what email tools charge, and $132 a month at 10,000. Paying 3 months upfront takes 30% off those months. Texts need Pro at $59 for 2,500 contacts and cost extra per message.
- **Free plan and trial: C.** Free for 250 contacts, 500 emails and 500 web push messages a month, with 24/7 support included. Enough to try the shop automations, not enough to run a store's email.
- **Features: B.** Ready-made store automations, an email builder that pulls in your products and discount codes, SMS and push, pop-ups, landing pages, shopper segments and ad audiences. It covers a store's whole job. Personalized content on Standard is an add-on from $5.
- **Ease of use: C.** No App Store rating on record. The ready-made automations save time, but you'll still connect your shop and set up forms and segments in the web app.
- **Platforms and integrations: B.** Web only, with Shopify, WooCommerce, BigCommerce, Wix, Facebook and Google connections. No desktop or phone app, and no public API is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Omnisend's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- Omnisend's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
- It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
- Its paid plans start at $16 a month, against a middle price of $13 for the category: 13 of the 22 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace Omnisend you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $192 a year.

- You could make: Forms and reports: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: It plugs into other products, Shopify, WooCommerce and BigCommerce among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, WooCommerce, BigCommerce, Wix, Facebook, Google

**Tags:** Email campaigns, Marketing automation, Forms, Reports, AI features

## Alternatives

- [Klaviyo](https://toolgpa.com/tools/klaviyo): Email, text and push marketing built on online-store customer data. [Compare](https://toolgpa.com/compare/klaviyo-vs-omnisend)
- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/mailchimp-vs-omnisend)
- [Drip](https://toolgpa.com/tools/drip): Email automation and pop-ups for online stores. [Compare](https://toolgpa.com/compare/drip-vs-omnisend)
- [Privy](https://toolgpa.com/tools/privy): Pop-ups, email and SMS for small online stores. [Compare](https://toolgpa.com/compare/omnisend-vs-privy)
- [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-omnisend)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.omnisend.com/pricing/
- https://www.omnisend.com/wp-content/themes/omnisend-v2/assets/js/pricing-new.min.js
- https://www.omnisend.com/about-us/
- https://www.omnisend.com/

Page: https://toolgpa.com/tools/omnisend
Listed by ToolGPA (toolgpa.com).