# ontolo review (2026): is it worth $97 a month? > Prospecting crawler that finds link-building and marketing targets Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. ontolo is a prospecting tool for link builders and marketers. It gathers pages from more than 80 sources or from lists you upload, crawls them and sorts them into prospect types such as guest post pages, resource lists, forums and affiliate publishers. For each prospect it pulls out contact emails, contact pages, social accounts and outbound links, and exports the results to Excel or CSV. - **Category:** Backlinks & Link Building - **Made by:** ontolo LLC (since 2008) - **Website:** https://ontolo.com - **Runs on:** Web - **Who should skip it:** Watch out: the site hasn't changed since 2016, and sources it lists, like Google Plus and Vine, no longer exist. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, ontolo is a paid product, starting at $97 per month for 1,000,000 URLs in your index. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Pro | $97 per month for 1,000,000 URLs in your index | Up to 200,000 new URLs crawled a day, with a 30-day money-back guarantee. | | Agency | $297 per month for 5,000,000 URLs in your index | Up to 1,000,000 new URLs crawled a day, with a 30-day money-back guarantee. | | Custom | Custom | Custom code and data work for problems the standard plans do not cover, by contacting the company. | Read from https://ontolo.com/ on Oct 23, 2026. Prices change, so confirm with ontolo before buying. ## Key features - **Prospects from 80+ sources:** Searches more than 80 sources at once and expands a prospect type, such as guest posts, into 20 or more query variations behind the scenes. - **Upload your own lists:** Crawl prospect lists exported from Moz, Ahrefs, Majestic or anywhere else, uploaded as a CSV or plain text file. - **90+ prospect types:** Sorts pages into types across link building, content, social, community, advertising, affiliates, e-commerce and technical features. - **Page-section parsing:** Separates article text, comments and navigation, so a keyword in a footer does not count as a match and links are attributed to the right part of the page. - **Contacts and link data:** Collects email addresses, contact form URLs and social accounts per prospect, plus its followed and nofollowed outbound links. - **Excel and CSV exports:** Exports each search as a multi-tab, color-coded Excel workbook, or as a CSV. ## Good for - Link builders compiling large lists of guest post and resource page targets - Agencies that crawl prospect lists exported from backlink tools - Researchers mining many sites for contact details and social accounts ## Worth knowing - The site has not been updated since 2016, and some listed sources, such as Google Plus and Vine, no longer exist. - There is no free plan or trial; plans carry a 30-day money-back guarantee instead. - It finds and qualifies prospects but has no email outreach of its own; contacts are exported for use elsewhere. - The terms rule out prorated refunds after a billing period starts, apart from charges made after a cancellation. ## ToolGPA grades **GPA: 1.4 out of 4**, graded Oct 23, 2026. ontolo crawls 80+ sources, or lists you upload, and sorts pages into 90+ prospect types with emails and social accounts pulled out. But its site hasn't been updated since 2016 and still lists dead sources like Google Plus and Vine, it sends no outreach, and it's $97 a month with no trial. - **Value for money: C.** Pro is $97 a month for 1,000,000 URLs in your index, right at the edge of the dearer quarter of this category. It buys prospecting only, with no outreach, from a site untouched since 2016. - **Free plan and trial: F.** Nothing free: no free plan and no trial. There's a 30-day money-back guarantee, but that isn't a trial, and the terms rule out prorated refunds once a billing period has started. - **Features: D.** 80+ sources, 90+ prospect types, page-section parsing, and contacts with outbound link data, exported to Excel or CSV. But it's one part of the job with no outreach of its own, and a site last updated in 2016 that lists dead sources makes it hard to trust it's current. - **Ease of use: C.** No rating on record. You build searches, upload lists from Moz, Ahrefs or Majestic and work through multi-tab Excel exports, so there's a lot to learn first. - **Platforms and integrations: C.** Web only. It reads lists exported from Moz, Ahrefs and Majestic and exports to Excel, but there's no API or live connection to anything on record. These are ToolGPA's own grades. Graded from this listing, whose facts were read from ontolo's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among link building tools - ontolo's GPA of 1.4 is higher than 0 of the 50 other link building tools we grade. - It stands best on value for money (C, above 8 of 50) and worst on free plan and trial (F, above 0). - Its paid plans start at $97 a month, against a middle price of $49 for the category: 29 of the 41 others that charge start lower. - On features, ease of use and platforms it scores 1.7 out of 4. 31 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/link-building ## Keep it, or make your own? **Keep it.** To replace ontolo you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 50 of the 50 other link building tools grade higher. It costs $1,164 a year. - You could make: Link outreach: an app builder makes this well. - You could not: A library of papers and sources to search. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Moz, Ahrefs, Majestic, Microsoft Excel **Tags:** Link outreach, Research ## Alternatives - [Pitchbox](https://toolgpa.com/tools/pitchbox): Outreach platform for link building and digital PR teams. [Compare](https://toolgpa.com/compare/ontolo-vs-pitchbox) - [BuzzStream](https://toolgpa.com/tools/buzzstream): Outreach CRM for link building and digital PR. [Compare](https://toolgpa.com/compare/buzzstream-vs-ontolo) - [Ahrefs](https://toolgpa.com/tools/ahrefs): SEO toolset for backlinks, keyword research, audits and rank tracking. [Compare](https://toolgpa.com/compare/ahrefs-vs-ontolo) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://ontolo.com/ - https://ontolo.com/my/checkout/?level=1 - https://ontolo.com/about/ - https://ontolo.com/tos/ - https://ontolo.com/blog/ Page: https://toolgpa.com/tools/ontolo Listed by ToolGPA (toolgpa.com).