# OpenPanel review (2026): is the free plan enough? > Open-source web and product analytics, cloud or self-hosted Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. OpenPanel combines web analytics and product analytics in one open-source tool, with funnels, retention, cohorts, session replay and revenue tracking. It runs as a cloud service hosted in the EU or on your own servers. Cloud pricing depends only on how many events you send each month. - **Category:** Website & Product Analytics - **Made by:** OpenPanel (since 2023) - **Website:** https://openpanel.dev - **Runs on:** Web - **Who should skip it:** Tight if you want free Cloud, since there's only a 30-day trial. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, OpenPanel has a free plan, and paid plans start at $2.50 per month for 5K events, billed monthly. - **Pricing model:** Free plan - **Free plan:** Self-hosted edition is free with no event limits; the Cloud has a 30-day trial, and open-source projects can apply for free Cloud up to 2.5M events. - **Free trial:** 30-day free trial of Cloud, no credit card needed. | Plan | Price | What you get | | --- | --- | --- | | Self-hosted | $0 | The same open-source code on your own servers with Docker Compose, with no event limits. You host it yourself. | | Cloud 5K | $2.50 per month for up to 5K events, billed monthly ($25 per year) | Smallest Cloud step. Every feature is included; websites, team members and dashboards are unlimited. | | Cloud 100K | $20 per month for up to 100K events, billed monthly ($200 per year) | Same features as every Cloud plan; only the monthly event allowance changes. | | Cloud 1M | $90 per month for up to 1M events, billed monthly ($900 per year) | Price rises with events; the page also lists 10M at $350 a month and 50M at $900 a month. | | Custom | Custom | For more than 50M events a month, by request. | Read from https://openpanel.dev/pricing on Nov 13, 2026. Prices change, so confirm with OpenPanel before buying. ## Ways to pay less - **Two months free on yearly billing** (Annual discount): Paying yearly costs ten months instead of twelve, for example $200 a year instead of $20 a month at 100K events. Source: https://openpanel.dev/pricing - **Free Cloud for open-source projects** (Other savings): Open-source projects can get Cloud free up to 2.5M events in exchange for a link back to OpenPanel. Source: https://openpanel.dev/pricing ## Key features - **Web and product analytics together:** Visitors, referrers and pages without cookies, alongside funnels, retention, cohorts and user profiles in the same dashboard. - **Session replay:** Session replay and session tracking are listed as features in the product, with no separate add-on price on the pricing page. - **Revenue tracking:** Revenue figures can be shown next to traffic and events in the same views. - **AI observability:** Tracks cost, tokens and latency for AI model calls, and lets you pull numbers from your own AI assistant or agent. - **Cloud or self-hosted:** The cloud is hosted in the EU. The same code runs on your own infrastructure under the AGPL license. - **SDKs for web and mobile:** Install through a script tag or an SDK. The docs list SDKs including React, Next.js, Vue, React Native, Swift and Kotlin. ## Good for - Teams that want web and product analytics in one tool - Developers who prefer to self-host open-source software - Teams that want the bill to depend on events, not seats ## Worth knowing - Going past the plan limit does not bill extra: new events stop showing until the next period. - Cloud has no permanent free plan; free use means self-hosting or the open-source program, which asks for a link back. - Self-hosted releases arrive a little after Cloud. - Yearly billing costs ten months instead of twelve; prices are shown excluding VAT. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 13, 2026. OpenPanel puts web and product analytics together, with funnels, retention, session replay and revenue tracking, on EU cloud or your own server. Cloud starts at $2.50 a month for 5K events and has no permanent free plan, and events past the limit simply stop showing. - **Value for money: B.** Cloud starts at $2.50 a month for 5K events and $20 for 100K. The free self-hosted route needs a server. - **Free plan and trial: C.** 30-day Cloud trial with no card, or self-hosting for free. There's no permanent free Cloud plan. - **Features: B.** Web and product analytics, funnels, retention, cohorts, replay and revenue, with every feature on every Cloud plan. - **Ease of use: C.** No rating read. Cloud is simple but you still add SDKs and set up events. - **Platforms and integrations: B.** Web, with SDKs for web and mobile, and Next.js, React, Vue, Swift and Kotlin. These are ToolGPA's own grades. Graded from this listing, whose facts were read from OpenPanel's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - OpenPanel's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14. - It stands best on value for money (B, above 66 of 100) and worst on ease of use (C, above 6). - Its paid plans start at $2.50 a month, against a middle price of $25 for the category: 2 of the 63 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** Nothing OpenPanel does is plain enough to make in a weekend. The 6 things listed below take a company. It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade. It costs $30 a year. OpenPanel is open source, so there is a third way: take its code and run it yourself. - You could not: A tracking script and a database that counts every visit. - You could not: Recordings of what each visitor did on your pages. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, React, Next.js and Vue among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with React, Next.js, Vue, React Native, Swift, Kotlin, Vercel AI SDK, Coolify **Tags:** Web analytics, Open source, Self-hostable, Session replay, Dashboards, Public API, AI features ## Alternatives - [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/openpanel-vs-posthog) - [Plausible](https://toolgpa.com/tools/plausible): Cookie-free, privacy-first website analytics made and hosted in the EU. [Compare](https://toolgpa.com/compare/openpanel-vs-plausible) - [Umami](https://toolgpa.com/tools/umami): Open-source, cookieless web and product analytics. [Compare](https://toolgpa.com/compare/openpanel-vs-umami) - [Mixpanel](https://toolgpa.com/tools/mixpanel): Event-based product analytics with replays, flags and experiments. [Compare](https://toolgpa.com/compare/mixpanel-vs-openpanel) - [Matomo](https://toolgpa.com/tools/matomo): Open-source web analytics you can host yourself or in Matomo's cloud. [Compare](https://toolgpa.com/compare/matomo-vs-openpanel) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://openpanel.dev/pricing - https://openpanel.dev - https://openpanel.dev/about - https://openpanel.dev/features - https://openpanel.dev/docs Page: https://toolgpa.com/tools/openpanel Listed by ToolGPA (toolgpa.com).