# Optinly review (2026): is the free plan enough? > Popup builder for stores and sites with a free plan Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Optinly is a popup builder with exit-intent, spin-the-wheel, countdown and full-screen popups, with pages for WordPress, Shopify, Magento, Webflow, Drupal and Joomla. A free plan covers 2,500 views a month on one site; paid plans scale by views and sites. - **Category:** Popups & Website Widgets - **Made by:** Optinly - **Website:** https://optinly.com - **Runs on:** Web - **Who should skip it:** Tight if you pass 2,500 views a month or need more than one site on free. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Optinly has a free plan, and paid plans start at $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly). - **Pricing model:** Free plan - **Free plan:** Free forever, no credit card: 2,500 views a month on 1 site with free templates, exit-intent and targeting rules. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 2,500 views a month, 1 site, exit intent, 3 popup form types and standard support. | | Starter | $7.20 per month, 15,000 views, 1 site, billed annually ($9 monthly) | 120+ premium templates, spin the wheel, launcher, full-screen overlays, countdown timers and priority support. $9 for each extra site. | | Growth | $20 per month, 25,000 views, 5 sites, billed annually ($25 monthly) | Same as Starter with 25,000 views and 5 sites. | | Advanced | $39.20 per month, 100,000 views, 5 sites, billed annually ($49 monthly) | All premium templates, all email provider integrations, analytics dashboard. | | Premium | $79.20 per month, 300,000 views, 5 sites, billed annually ($99 monthly) | Same as Advanced with 300,000 views a month. | Read from https://www.optinly.com/pricing on Nov 13, 2026. Prices change, so confirm with Optinly before buying. ## Ways to pay less - **Annual billing saves about 20%** (Annual discount): The annual view shows Starter at $7.20 a month against $9 monthly, and Premium at $79.20 against $99. Source: https://www.optinly.com/pricing ## Key features - **Popup types:** Exit-intent, email, spin-the-wheel, countdown timer, full-screen overlay and launcher popups. - **Templates:** 9 free templates and 120+ premium ones on paid plans. - **Targeting rules:** Rules and multiple triggers decide when a popup shows. - **Email provider integrations:** All email service providers on the higher plans. - **Analytics dashboard:** Included on the Advanced and Premium plans, and listed on the annual Free view. ## Good for - Small sites that want a free popup plan to start - Stores on Shopify, WordPress or Webflow wanting a simple tool ## Worth knowing - Prices rise with monthly views; the free plan stops at 2,500 views and one site. - Additional sites cost $9 each beyond the plan's included sites. - Spin the wheel, countdown timers and full-screen overlays need a paid plan. - The page's plan descriptions differ between the monthly and annual views, so check the toggle you buy on. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 13, 2026. Optinly builds popups for stores and sites, with a free plan at 2,500 views on one site and paid plans from $7.20 a month. The free plan has exit intent but not the spin-the-wheel, countdown timers or full-screen overlays. Prices rise with views, and extra sites cost $9 each. - **Value for money: B.** $7.20 a month on yearly billing for 15,000 views is inside the cheapest quarter ($8.25) for popup tools. It is $9 on monthly billing, and each extra site beyond the plan's allowance is $9. - **Free plan and trial: C.** Free forever with no card, but at 2,500 views a month on one site, with only 3 popup form types. - **Features: C.** Popup types, 120-plus templates, targeting, email integrations and analytics. Spin the wheel, timers and overlays need a paid plan, and all email integrations and analytics start on Advanced. - **Ease of use: C.** No store rating on record. You build campaigns in a web editor and connect your site and email tool. - **Platforms and integrations: B.** Web app that plugs into WordPress, Shopify, Magento, Webflow, Drupal and Joomla. No phone or desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Optinly's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among popup and widget tools - Optinly's GPA of 2.4 is higher than 34 of the 54 other popup and widget tools we grade, and level with 10. - It stands best on value for money (B, above 33 of 54) and worst on features (C, above 0). - Its paid plans start at $7.20 a month, against a middle price of $14 for the category: 12 of the 48 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/popups ## Keep it, or make your own? **Keep it.** The plain part of Optinly you could make: popups. What surrounds it you could not. The 2 things listed below take a company, not a weekend. It costs $86.40 a year. - You could make: Popups: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: It plugs into other products, WordPress, Shopify and Magento among them. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WordPress, Shopify, Magento, Webflow, Drupal, Joomla **Tags:** Popups, Web analytics ## Alternatives - [Poptin](https://toolgpa.com/tools/poptin): Popups and embedded forms, with email campaigns and automations. [Compare](https://toolgpa.com/compare/optinly-vs-poptin) - [Popupsmart](https://toolgpa.com/tools/popupsmart): No-code popup builder with AI drafting and 500+ templates. [Compare](https://toolgpa.com/compare/optinly-vs-popupsmart) - [Getsitecontrol](https://toolgpa.com/tools/getsitecontrol): Popups, bars, forms and surveys, with email campaigns built in. [Compare](https://toolgpa.com/compare/getsitecontrol-vs-optinly) - [OptiMonk](https://toolgpa.com/tools/optimonk): Popups for online stores, built by an AI agent you describe them to. [Compare](https://toolgpa.com/compare/optimonk-vs-optinly) - [Wisepops](https://toolgpa.com/tools/wisepops): Popups, on-site feeds, web push and A/B tests for online stores. [Compare](https://toolgpa.com/compare/optinly-vs-wisepops) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.optinly.com/pricing - https://optinly.com Page: https://toolgpa.com/tools/optinly Listed by ToolGPA (toolgpa.com).