# OptinMonster

> Pop-ups, floating bars and opt-in forms added to an existing site

OptinMonster builds pop-ups, floating bars, slide-ins, inline forms and full-screen overlays that run on a website you already have, to collect email sign-ups and push sales. Campaigns are shown by rules such as exit intent, time on page, scroll depth and page, and plans are priced by campaign impressions and the number of sites.

- **Category:** Website & Landing Page Builders
- **Made by:** Retyp, LLC (since 2013)
- **Website:** https://optinmonster.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

OptinMonster is a paid product, starting at $210 per year at renewal, after a first year for $108 (Basic).

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Basic (yearly) | $210 per year at renewal, after a first year for $108 | 1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year. |
| Basic (monthly) | $21 per month, billed monthly | The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations. |
| Plus (yearly) | $570 per year at renewal, after a first year for $324 | 2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly. |
| Pro (yearly) | $870 per year at renewal, after a first year for $444 | 3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly. |
| Growth (yearly) | $1,470 per year at renewal, after a first year for $804 | 5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly. |
| Enterprise | Custom | Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost. |

Read from https://optinmonster.com/pricing/ on Oct 17, 2026. Prices change, so confirm with OptinMonster before buying.

## Ways to pay less

- **Introductory first year at about half price** (Other savings): New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470. Source: https://optinmonster.com/pricing/
- **Annual plans cost less than paying monthly** (Annual discount): Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month. Source: https://optinmonster.com/pricing/monthly/

## Key features

- **Campaign types:** Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.
- **Drag-and-drop builder and templates:** Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.
- **Targeting and triggers:** Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.
- **A/B testing and analytics:** From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.
- **Onsite retargeting and follow-ups:** Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.
- **Email and store integrations:** Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.

## Good for

- Growing an email list from a blog or store you already run
- Online stores trying to win back visitors who are about to leave
- Agencies running sign-up campaigns across client sites

## Worth knowing

- It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
- First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
- Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
- Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.

## ToolGPA grades

**GPA: 1.6 out of 4**, graded Oct 17, 2026. OptinMonster adds pop-ups, floating bars and sign-up forms to a site you already have, and shows them by rules like time on page and scroll depth. It doesn't build pages at all. The first year looks cheap at $108, but Basic renews at $210, and exit intent needs Pro at $870 a year.

- **Value for money: C.** Graded against its alternatives, landing page builders and Privy. Basic renews at $210 a year, $17.50 a month, after an intro first year of $108. That's below what they start at, but Basic has 2,500 impressions and no exit intent, which needs Pro at $870 a year.
- **Free plan and trial: F.** Nothing free and no trial. There's a 14-day refund, but a money-back promise isn't a trial: you pay before you see it on your site.
- **Features: D.** Lots of campaign types, 700+ templates, targeting by page, time, scroll and device, A/B tests and revenue tracking higher up. But it's one narrow job, pop-ups and opt-in forms on a site you already have. It doesn't build or host a single page.
- **Ease of use: C.** No rating on record. Templates and a drag-and-drop builder help, but you have to add its code to your site, or use the WordPress or Shopify route, and set up targeting rules before anything shows.
- **Platforms and integrations: B.** Works on any site you can add JavaScript to, with plugins and guides for WordPress and Shopify, and sends sign-ups to Mailchimp, Constant Contact, ActiveCampaign and ConvertKit. Zapier needs Pro. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from OptinMonster's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and landing page builders

- OptinMonster's GPA of 1.6 is higher than 0 of the 30 other website and landing page builders we grade.
- It stands best on platforms and integrations (B, above 8 of 30) and worst on free plan and trial (F, above 0).
- Its paid plans start at $17.50 a month when paid by the year, against a middle price of $14 for the category: 17 of the 29 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 12 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/website-builders

## Keep it, or make your own?

**Keep it.** To replace OptinMonster you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 30 of the 30 other website and landing page builders grade higher. It costs $210 a year.

- You could make: Forms and templates: an app builder makes these well.
- You could not: A builder that other people can use without writing code.
- You could not: It plugs into other products, Mailchimp, Constant Contact and ActiveCampaign among them.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Mailchimp, Constant Contact, ActiveCampaign, ConvertKit, WordPress, Shopify, WooCommerce, Zapier

**Tags:** Forms, Templates, AI features, No-code

## Alternatives

- [Unbounce](https://toolgpa.com/tools/unbounce): Landing page builder with A/B testing and AI traffic routing. [Compare](https://toolgpa.com/compare/optinmonster-vs-unbounce)
- [Leadpages](https://toolgpa.com/tools/leadpages): Landing page builder with AI page creation and A/B testing. [Compare](https://toolgpa.com/compare/leadpages-vs-optinmonster)
- [Landingi](https://toolgpa.com/tools/landingi): Landing page platform with an AI page generator and A/B testing. [Compare](https://toolgpa.com/compare/landingi-vs-optinmonster)
- [Swipe Pages](https://toolgpa.com/tools/swipe-pages): AI landing page builder for paid-ad campaigns, with fast AMP pages. [Compare](https://toolgpa.com/compare/optinmonster-vs-swipe-pages)
- [Privy](https://toolgpa.com/tools/privy): Pop-ups, email and SMS for small online stores. [Compare](https://toolgpa.com/compare/optinmonster-vs-privy)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://optinmonster.com/pricing/
- https://optinmonster.com/pricing/monthly/
- https://optinmonster.com/
- https://optinmonster.com/about/

Page: https://toolgpa.com/tools/optinmonster
Listed by ToolGPA (toolgpa.com).