# Otterly.AI review (2026): is it worth $25 a month, billed yearly? > Daily brand and citation tracking across AI search engines Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Otterly.AI monitors how a brand and its website are mentioned and cited when people ask set questions in ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, with Google AI Mode, Gemini and Claude as paid add-ons. It adds prompt research, a GEO audit of site pages and analytics on AI crawler visits. Plans are sold by the number of prompts tracked, with unlimited team members. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** OtterlyAI GmbH - **Website:** https://otterly.ai - **Runs on:** Web - **Who should skip it:** Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Otterly.AI is a paid product with a free trial, starting at $25 per month, billed yearly ($29 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial with 50 prompts, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Lite | $25 per month, billed yearly ($29 billed monthly) | 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts. | | Standard | $160 per month, billed yearly ($189 billed monthly) | 100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium. | | Premium | $422 per month, billed yearly ($489 billed monthly) | 400 prompts with everything in Standard. Extra prompts are $99 per 100 a month. | | Enterprise | Custom | From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager. | Read from https://otterly.ai/pricing on Oct 23, 2026. Prices change, so confirm with Otterly.AI before buying. ## Key features - **Daily prompt monitoring:** Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries. - **Link citation analysis:** Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting. - **AI prompt research:** Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor. - **GEO audit:** A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000. - **Agent Analytics:** Reports AI agent and crawler visits to your site from server log files you upload. - **API, MCP and Looker Studio:** An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above. ## Good for - Marketing teams that want daily brand tracking in the main AI search engines - Agencies reporting AI visibility for several clients through Looker Studio - Site owners checking whether their pages are cited as sources ## Worth knowing - Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month. - Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model. - Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only. - There is no white-label option; the Looker Studio connector is the suggested way to brand client reports. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 23, 2026. Otterly.AI checks your set questions every day in ChatGPT, Perplexity, Google AI Overviews and Copilot, and shows which pages each one cites, with prompt research, a GEO audit and crawler analytics from log files. Lite is $25 a month on yearly billing but holds 15 prompts and no API, and Standard jumps to $160. Gemini, AI Mode and Claude cost extra on every plan, from $9 to $439 a month each, and there's no white label. - **Value for money: B.** Lite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. - **Free plan and trial: C.** No free plan, but a 7-day free trial with 50 prompts and no credit card needed. - **Features: C.** Daily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. - **Ease of use: C.** No rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. - **Platforms and integrations: B.** Web only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Otterly.AI's own pages on 23 October 2026, with its prices read from its pricing page in a browser on 24 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - Otterly.AI's GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade, and level with 20. - It stands best on value for money (B, above 120 of 157) and worst on ease of use (C, above 0). - Its paid plans start at $25 a month, against a middle price of $59 for the category: 17 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Keep it.** The plain part of Otterly.AI you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade. It costs $300 a year. - You could make: Reports: an app builder makes this well. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: A crawler that checks every page of a site. - You could not: It plugs into other products, Google Looker Studio and Semrush among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Looker Studio, Semrush **Tags:** AI search visibility, Site audit, Reports, Public API ## Alternatives - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/otterly-ai-vs-peec-ai) - [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/otterly-ai-vs-profound) - [Rankscale AI](https://toolgpa.com/tools/rankscale-ai): Credit-based AI visibility tracker covering 17+ AI engines. [Compare](https://toolgpa.com/compare/otterly-ai-vs-rankscale-ai) - [LLMrefs](https://toolgpa.com/tools/llmrefs): Keyword-based AI search visibility tracker with one flat plan. [Compare](https://toolgpa.com/compare/llmrefs-vs-otterly-ai) - [SE Visible](https://toolgpa.com/tools/se-visible): AI visibility tracker from SE Ranking for brands and agencies. [Compare](https://toolgpa.com/compare/otterly-ai-vs-se-visible) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://otterly.ai/pricing - https://help.otterly.ai/pricing-of-otterlyai - https://help.otterly.ai/free-trial - https://help.otterly.ai/which-ai-searches-does-otterlyai-support - https://help.otterly.ai/how-can-i-purchase-extra-engines - https://help.otterly.ai/can-i-have-50-150-250-9999-search-prompts - https://help.otterly.ai/countries-otterlyai - https://help.otterly.ai/do-you-provide-an-api-for-otterlyai - https://help.otterly.ai/lookerstudio - https://help.otterly.ai/white-label - https://help.otterly.ai/number-seats - https://help.otterly.ai/semrush Page: https://toolgpa.com/tools/otterly-ai Listed by ToolGPA (toolgpa.com).