# Ovatu review (2026): is it worth $25 a month? > Booking software for salons, spas and clinics Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Ovatu is booking software for salons, spas and clinics. It covers online booking, a calendar, reminders, point of sale, gift cards and staff rosters. Pricing is a monthly fee for the first employee plus a smaller fee for each additional one, in two plans, Neat and Loaded. - **Category:** Salon, Spa & Studio Booking - **Made by:** Ovatu Pty Ltd - **Website:** https://ovatu.com - **Runs on:** Web, iOS, Android, macOS - **Who should skip it:** Skip it if you want a free plan, as only a 30-day trial exists. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Ovatu is a paid product with a free trial, starting at US$25 per month for the first employee, plus US$7 per additional employee. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 30-day free trial. | Plan | Price | What you get | | --- | --- | --- | | Neat | $25 per month for the first employee, plus $7 per additional employee | Appointments, online booking, point of sale, reminders, waitlist and reviews. Unlimited non-bookable users. | | Loaded | $38 per month for the first employee, plus $10 per additional employee | Everything in Neat, plus campaigns, passes, gift cards, promo codes, loyalty, forms and inventory control. | Read from https://ovatu.com/pricing on Nov 13, 2026. Prices change, so confirm with Ovatu before buying. ## Key features - **Online booking:** Clients book one-to-one appointments and classes through a personal mini website, a booking button for Facebook and Instagram, and website widgets. - **Reminders and waitlist:** Email and SMS appointment reminders, rebooking and review reminders. The automated waitlist is on the Loaded plan; Neat has a simple waitlist. - **Point of sale:** Invoicing, tips, deposits and online payments, with cash drawer and payment terminal integrations on both plans. - **Marketing and loyalty:** Mass email and SMS campaigns, loyalty programs, promo codes, gift cards and passes (service bundles) are limited to the Loaded plan. - **Rosters and resources:** Weekly, fortnightly or four-weekly staff rosters on both plans. Resource booking for rooms and equipment is on Loaded. - **Consultation forms:** A form builder with scheduling, online completion, annotation fields and form locking, included on the Loaded plan. ## Good for - Salons, spas and clinics with a handful of bookable staff - Owners who want one monthly price instead of a cut of each booking - Solo practitioners starting on the first-employee price ## Worth knowing - SMS reminders cost extra: the pricing page shows US$0.04 per message on top of the monthly plan. - Campaigns, gift cards, passes, promo codes, forms, resources and inventory stocktakes need the Loaded plan. - The price grows with each bookable employee; non-bookable users such as admins are free. - The pricing page was read from a country selector set to Global; the figures are in US dollars. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 13, 2026. Ovatu handles online booking, reminders, point of sale and marketing, from $25 a month for the first employee. SMS costs US$0.04 a message extra, and campaigns, gift cards and forms need the Loaded plan. - **Value for money: C.** $25 a month for one employee, $7 for each extra, so five people pay $53, a little above the $49 middle for booking tools. - **Free plan and trial: C.** A 30-day free trial. The page does not say whether a card is needed. No free plan. - **Features: B.** Online booking, reminders, waitlist, point of sale, marketing, rosters and forms. The gaps named are plan gates and SMS costs. - **Ease of use: C.** No store rating on record. Services, staff and rosters have to be set up. - **Platforms and integrations: A.** Web, iPhone, Android and Mac, with Stripe, Square, SumUp, PayPal, Zoom and Mailchimp links. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Ovatu's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among salon, spa and studio booking apps - Ovatu's GPA of 2.6 is higher than 75 of the 85 other salon, spa and studio booking apps we grade, and level with 6. - It stands best on platforms and integrations (A, above 84 of 85) and worst on ease of use (C, above 0). - Its paid plans start at $25 a month for each person, against a middle price of $49 for the category: 12 of the 57 others that charge start lower. - On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/service-booking ## Keep it, or make your own? **Keep it.** To replace Ovatu you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 75 of the 85 other salon, spa and studio booking apps we grade. It costs $300 a year. - You could make: Appointment booking, class booking, inventory and forms: an app builder makes these well. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: Apps for macOS, iOS and Android that stay in step with each other. - You could not: It is priced for each person, which means accounts and billing for a team. - You could not: It plugs into other products, Stripe, Square and SumUp among them. - You could not: Hooks into the device itself: widgets. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Stripe, Square, SumUp, PayPal, Zoom, Mailchimp, SendPulse, Slack **Tags:** Appointment booking, Class booking, SMS marketing, Inventory, Forms ## Alternatives - [Fresha](https://toolgpa.com/tools/fresha): Salon and spa booking with a consumer marketplace for new clients. [Compare](https://toolgpa.com/compare/fresha-vs-ovatu) - [Vagaro](https://toolgpa.com/tools/vagaro): Booking, payments and marketing for salons, spas and studios. [Compare](https://toolgpa.com/compare/ovatu-vs-vagaro) - [Booksy](https://toolgpa.com/tools/booksy): Booking app and marketplace for barbers, salons and beauty pros. [Compare](https://toolgpa.com/compare/booksy-vs-ovatu) - [Bookeo](https://toolgpa.com/tools/bookeo): Online booking for appointments, classes and tours. [Compare](https://toolgpa.com/compare/bookeo-vs-ovatu) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://ovatu.com/pricing - https://ovatu.com Page: https://toolgpa.com/tools/ovatu Listed by ToolGPA (toolgpa.com).