# Owner

> Restaurant websites with online ordering, a branded app and marketing

Owner builds and runs websites for independent restaurants, with commission-free online ordering, a branded mobile app, loyalty rewards and automated email and text campaigns included. Owner's team sets up the site and SEO pages and moves the restaurant over, and orders flow to the kitchen through a POS such as Clover or Toast. It is sold month to month in two plans that differ only in how order fees are charged.

- **Category:** Website & Landing Page Builders
- **Made by:** Owner.com (since 2020)
- **Website:** https://www.owner.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

Owner is a paid product, starting at $249 per month, plus a 5% restaurant fee per order.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Flexible | $249 per month, plus a 5% restaurant fee per order | Every feature, with a lower subscription and a fee on each order, so costs rise with sales. Special rates for multi-location groups. |
| Flat Rate | $499 per month | Every feature with no restaurant fee on orders; Owner suggests it from about $5,000 a month in online sales. |

Read from https://www.owner.com/pricing on Oct 18, 2026. Prices change, so confirm with Owner before buying.

## Key features

- **AI-optimized website and SEO pages:** Owner builds the restaurant's website and automatically adds SEO pages meant to rank in Google and bring in direct orders.
- **Online ordering and catering:** Commission-free ordering with smart upsells, plus catering menus and catering pages for local businesses.
- **Branded app and loyalty:** Each restaurant gets its own mobile app for guests, with push notifications and a rewards program for repeat orders.
- **Automated email and text marketing:** Ready-made email and SMS campaigns go out on their own to bring guests back, alongside a reviews engine and listings management.
- **Delivery:** Use in-house drivers, third-party drivers at one flat fee with no markup from Owner, or both.
- **POS integrations and Owner POS:** A native Clover integration and connections to Toast, Square and Lightspeed are included; Owner can supply a kitchen tablet or printer, or its own POS.

## Good for

- Independent restaurants that want to move orders off delivery apps
- Owners who want the website, ordering, app and marketing set up for them
- Restaurants with growing online sales weighing a flat fee against a per-order fee

## Worth knowing

- Guests pay a 5% order support fee on every order on both plans, and Flexible adds a 5% restaurant fee per order.
- It is built only for restaurants, and Owner says plainly that you give up some control over how the site looks in return for its standard system.
- There is no free trial or self-serve sign-up: it starts with a demo. Billing is month to month, with no contract or cancellation fee.
- Third-party delivery costs a flat fee per order; Owner suggests letting guests pay delivery under $30 and covering about $3 on larger orders.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 18, 2026. Owner builds and runs an independent restaurant's website, with online ordering, its own branded app, loyalty rewards and email and text campaigns that go out on their own. Owner's team does the setting up. But it's $249 a month plus 5% of every order, guests pay a 5% fee too, and you can't try it first.

- **Value for money: D.** Graded against its own alternatives, as it's a done-for-you restaurant service: $249 a month plus a 5% fee per order, or $499 flat, over ten times Wix's $17 or Squarespace's $19. Guests pay a 5% fee on each order too. The branded app and marketing are what the extra buys.
- **Free plan and trial: F.** Nothing free: no free plan, no trial and no self-serve sign-up, just a demo. It's month to month with no contract or cancellation fee, which helps, but you're paying from the start.
- **Features: C.** For a restaurant it does the lot: a site with SEO pages, ordering, catering, a branded app, loyalty, email and text campaigns, delivery and POS links. But it's a smaller job than this category's, and Owner says you give up control over how the site looks.
- **Ease of use: A.** 4.78 from 1,544 App Store ratings for Owner's app. Owner's team builds the site and moves your restaurant over, so there's very little for you to set up.
- **Platforms and integrations: B.** Web, iPhone and Android, with Clover built in and Toast, Square and Lightspeed connecting, so orders reach the kitchen. There's no desktop app, which keeps it off an A.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Owner's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and landing page builders

- Owner's GPA of 2.0 is higher than 3 of the 34 other website and landing page builders we grade, and level with 6.
- It stands best on ease of use (A, above 34 of 34) and worst on free plan and trial (F, above 0).
- Its paid plans start at $249 a month, against a middle price of $16 for the category: 33 of the 33 others that charge start lower.
- On features, ease of use and platforms it scores 3.0 out of 4. 2 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/website-builders

## Keep it, or make your own?

**Keep it.** To replace Owner you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 25 of the 34 other website and landing page builders grade higher. It costs $2,988 a year.

- You could make: Review collection: an app builder makes this well.
- You could not: Checkout, card payments and sales tax handled for you.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Texts to thousands of numbers, registered with the carriers.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.8 out of 5 from 1,544 ratings in the United States, read Oct 18, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id6743659902

## Works with

Clover, Toast, Square, Lightspeed

**Tags:** Online store, Email campaigns, SMS marketing, Review collection, AI features

## Alternatives

- [Wix](https://toolgpa.com/tools/wix): Drag-and-drop website builder with an AI agent and business apps. [Compare](https://toolgpa.com/compare/owner-vs-wix)
- [Squarespace](https://toolgpa.com/tools/squarespace): Template-based website builder with an online store and invoicing. [Compare](https://toolgpa.com/compare/owner-vs-squarespace)
- [Square Online](https://toolgpa.com/tools/square-online): Online store builder that shares stock and payments with Square POS. [Compare](https://toolgpa.com/compare/owner-vs-square-online)
- [GoDaddy Website Builder](https://toolgpa.com/tools/godaddy-website-builder): Template website builder with marketing tools and a free plan. [Compare](https://toolgpa.com/compare/godaddy-website-builder-vs-owner)
- [UENI](https://toolgpa.com/tools/ueni): Done-for-you small-business websites, built by a team in a week. [Compare](https://toolgpa.com/compare/owner-vs-ueni)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.owner.com/pricing
- https://www.owner.com/our-story
- https://www.owner.com/pos-integrations
- https://www.owner.com/mobile
- https://www.owner.com/delivery
- https://www.owner.com/pos

Page: https://toolgpa.com/tools/owner
Listed by ToolGPA (toolgpa.com).