# Panoramata review (2026): is it worth $99 a month, billed yearly? > Competitor tracking for emails, ads, landing pages and SMS Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA. Panoramata tracks competitors' marketing automatically, covering newsletters, flows, SMS, paid ads on several networks, landing pages and website changes. It adds dashboards, benchmark reports, searchable libraries of emails and ads, an AI assistant and an MCP connection for Claude and ChatGPT. - **Category:** Ad Creative & Reporting - **Made by:** Panoramata - **Website:** https://www.panoramata.co - **Runs on:** Web - **Who should skip it:** Skip it if you want to try it free, because there is no free plan or trial. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Panoramata is a paid product, starting at $99 per month, billed monthly ($990 per year if billed annually). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Startup | $99 per month, billed monthly ($990 per year if billed annually) | Track 20 competitors with 6 months of history, 3 users, 3 dashboards and benchmark reports, and 300 AI credits. | | Professional | $179 per month, billed monthly ($1,790 per year if billed annually) | Unlimited competitors and history, 10 users, 10 dashboards, SMS and landing page searches, 1,000 AI credits. | | Advanced | $399 per month, billed monthly ($3,990 per year if billed annually) | Adds 20 users, CRM segment and A/B test detection, bulk creative export, SKU tracker and a customer success manager. | | Enterprise | Custom | Tailored data points and support; priced individually on request. | Read from https://www.panoramata.co/pricing on Nov 13, 2026. Prices change, so confirm with Panoramata before buying. ## Ways to pay less - **Two months free on annual plans** (Annual discount): The pricing page says annual plans include two months free, shown as $990, $1,790 and $3,990 a year. Source: https://www.panoramata.co/pricing ## Key features - **Competitor tracking:** Follows competitors' emails, flows, SMS, ads on Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display, plus landing pages and site changes. - **Dashboards and benchmarks:** Dashboards and benchmark reports compare groups of brands, with trends, content calendars and exportable reports. - **Email and ad libraries:** Searchable libraries of emails, ads, SMS and landing pages for inspiration, with boards for saving assets. - **AI assistant and insights:** Ask AI answers questions about competitors' recent activity, and AI summaries and insights are on the Professional plan and above. - **MCP connection:** Panoramata says its MCP connection to Claude or ChatGPT is included in all plans. - **Alerts and summaries:** Daily and weekly summaries and keyword alerts report competitor activity. ## Good for - Email and performance marketers watching competitors' campaigns - Agencies monitoring many brands across markets - Creative teams collecting ads and email examples ## Worth knowing - The pricing page also shows a lower euro table (€99, €149 and €379 a month) that disagrees with the dollar cards; this listing uses the dollar cards. - The page says the platform is in beta and that signups are opened after the team replies. - Plans cap competitors tracked (20 on Startup), history (6 months on Startup) and users (3, 10 or 20). - White-label benchmark reports are a paid add-on. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. Panoramata tracks competitors' emails, SMS, ads and landing pages, with dashboards and an AI assistant. It starts at $99 a month, there is no free plan or trial, and the page says it is in beta and that signups open after the team replies. - **Value for money: C.** $99 a month billed monthly, or $990 a year, between the category's middle of $49 and its dearer quarter at $199. Professional is $179 and Advanced $399. - **Free plan and trial: F.** No free plan and no trial; you pay from the first day. - **Features: B.** Follows emails, flows, SMS, ads on six networks and landing pages, with benchmarks, boards, alerts and an AI assistant. The listing names no gap in that job. - **Ease of use: C.** Dashboards and competitor lists to set up first. We found no store rating. - **Platforms and integrations: B.** Web app with Claude, ChatGPT and Slack connections. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Panoramata's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - Panoramata's GPA of 2.0 is higher than 30 of the 72 other ad creative and reporting tools we grade, and level with 16. - It stands best on features (B, above 60 of 72) and worst on free plan and trial (F, above 0). - Its paid plans start at $99 a month, against a middle price of $49.50 for the category: 34 of the 51 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** The plain part of Panoramata you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $1,188 a year. - You could make: Reports: an app builder makes this well. - You could not: Ad images and videos made to each network's sizes. - You could not: Connections that pull numbers from dozens of other services. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Claude, ChatGPT, Slack **Tags:** Ad creative, Dashboards, AI features, Reports ## Alternatives - [Foreplay](https://toolgpa.com/tools/foreplay): Save, search and track competitors' ads, and report on your own. [Compare](https://toolgpa.com/compare/foreplay-vs-panoramata) - [AdSpy](https://toolgpa.com/tools/adspy): Searchable database of Facebook and Instagram ads. [Compare](https://toolgpa.com/compare/adspy-vs-panoramata) - [Atria](https://toolgpa.com/tools/atria): Meta and TikTok ad library, ad reports and AI ad ideas in one place. [Compare](https://toolgpa.com/compare/atria-vs-panoramata) - [Similarweb](https://toolgpa.com/tools/similarweb): Traffic estimates, keyword research and competitor data for any site. [Compare](https://toolgpa.com/compare/panoramata-vs-similarweb) - [Adbeat](https://toolgpa.com/tools/adbeat): Competitor ad intelligence for display and native advertising. [Compare](https://toolgpa.com/compare/adbeat-vs-panoramata) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.panoramata.co/pricing - https://www.panoramata.co Page: https://toolgpa.com/tools/panoramata Listed by ToolGPA (toolgpa.com).