# Parse review (2026): is the free plan enough? > AI visibility tracking with outreach tasks handled for you Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Parse tracks how often ChatGPT and Google AI Mode mention a brand and its rivals when asked buyer questions it finds for the brand's market. Beyond the numbers, it suggests tasks such as getting listed on pages AI cites or joining Reddit threads, and on Pro it drafts and sends the outreach. A public index lets anyone look up a brand for free. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** Parse, Inc. - **Website:** https://parse.gl - **Runs on:** Web - **Who should skip it:** Skip it if you're a local business, as questions aren't tailored to a location. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Parse has a free plan, and paid plans start at $79 per brand / month (launch price; $129 planned). - **Pricing model:** Free plan - **Free plan:** One brand with weekly updates, up to 3 topics of your own (asked on ChatGPT only), a preview of up to 3 suggested tasks and a Monday change email. No card required. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | One brand, weekly updates, up to 3 custom topics on ChatGPT only, and a preview of 3 suggested tasks. | | Pro | $79 per brand / month | Launch price, shown against a planned regular $129. Daily tracking, 15 custom topics, and up to 4 tasks a month with outreach handled. | | Managed | Custom | Custom work for more than 4 tasks a month or larger campaigns, arranged by contacting Parse. | Read from https://parse.gl/pricing on Oct 23, 2026. Prices change, so confirm with Parse before buying. ## Key features - **Mentioned-in score:** The share of tracked answers that mention your brand, across questions about you and your rivals, with weekly or daily updates by plan. - **Buyer questions found for you:** Parse works out what buyers in your market ask AI; you can add your own topics too, up to 3 on Free and 15 on Pro. - **What AI says about you:** Summarizes the strengths, criticisms and rival comparisons that appear in answers, and shows the answers and cited pages behind each result. - **Tasks and outreach:** Suggests pages to pitch, threads to answer and site fixes such as a robots.txt block; Pro drafts and sends the outreach and follows up. - **Public brand index:** Free brand checks without sign-up, drawing on an index Parse puts at over 800,000 brands and 4 million AI answers. - **MCP server:** Connects to Claude, ChatGPT and Cursor; public lookups are free, and a connected workspace can list tasks and edit outreach drafts in chat. ## Good for - Founders and small marketing teams who want tasks done, not only a dashboard - Checking any brand's AI visibility for free before paying - Online and national brands tracked one brand at a time ## Worth knowing - It tracks only ChatGPT and Google AI Mode; topics added on the free plan are asked on ChatGPT only. - Pro is $79 per brand at launch, against a planned $129; the page gives no date for the change. - Questions are not tailored to a buyer's location, so Parse says it suits online and national brands better than local ones. - Pro includes up to 4 tasks a month; more work is a custom arrangement. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 23, 2026. Parse tracks how often ChatGPT and Google AI Mode mention you and your rivals for the questions buyers ask, suggests tasks, and on Pro drafts and sends the outreach. But those are the only two engines, questions aren't tailored to a location, Pro is charged per brand at a $79 launch price with $129 planned and no date, and more than 4 tasks a month is a custom deal. - **Value for money: C.** Pro is $79 a month per brand, a launch price shown against a planned $129, with no date for the change. That's a little above this category's middle, and it includes up to 4 tasks a month with the outreach handled. - **Free plan and trial: C.** A free plan with no card: one brand, weekly updates, 3 topics of your own on ChatGPT only and a preview of 3 tasks. The caps come quickly. - **Features: C.** A mentioned-in score, buyer questions found for you, what AI says about you with the pages behind it, and outreach done for you on Pro. The gaps: only ChatGPT and Google AI Mode, and questions aren't tailored to a location. - **Ease of use: C.** No rating on record. Parse finds the questions for you, and there are still tasks and outreach drafts to review each month. - **Platforms and integrations: B.** Web only, with an MCP server that connects it to Claude, ChatGPT and Cursor, where you can list tasks and edit outreach drafts. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Parse's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - Parse's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56. - It stands best on platforms and integrations (B, above 51 of 157) and worst on ease of use (C, above 0). - Its paid plans start at $79 a month, against a middle price of $59 for the category: 77 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Keep it.** The plain part of Parse you could make: link outreach. What surrounds it you could not. The 2 things listed below take a company, not a weekend. It costs $948 a year. - You could make: Link outreach: an app builder makes this well. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Claude, ChatGPT, Cursor **Tags:** AI search visibility, Link outreach, AI features ## Alternatives - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/parse-vs-peec-ai) - [Otterly.AI](https://toolgpa.com/tools/otterly-ai): Daily brand and citation tracking across AI search engines. [Compare](https://toolgpa.com/compare/otterly-ai-vs-parse) - [AthenaHQ](https://toolgpa.com/tools/athenahq): Credit-based AI search tracking with content optimization agents. [Compare](https://toolgpa.com/compare/athenahq-vs-parse) - [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/parse-vs-profound) - [Scrunch](https://toolgpa.com/tools/scrunch): AI search monitoring plus pages served to AI agents. [Compare](https://toolgpa.com/compare/parse-vs-scrunch) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://parse.gl/pricing - https://parse.gl/ - https://parse.gl/about - https://parse.gl/mcp Page: https://toolgpa.com/tools/parse Listed by ToolGPA (toolgpa.com).