# Pencil

> AI ad creation across many image, video and text models

Pencil makes ads: its AI agents write copy and generate images, videos and ad creatives using models from OpenAI, Google, Adobe, Runway and Stability AI in one workspace. Connected ad accounts on Meta, TikTok, YouTube, Google and LinkedIn add a results dashboard, creative insights and performance predictions. Self-serve plans are sold by monthly credits; Pencil Pro is its enterprise edition.

- **Category:** Ad Creative & Reporting
- **Made by:** Pencil AI Limited
- **Website:** https://trypencil.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Pencil is a paid product with a free trial, starting at $11 per month for 50 credits, billed annually ($14 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** Free trial mentioned in the refund policy; length not stated.

| Plan | Price | What you get |
| --- | --- | --- |
| Core | $11 per month for 50 credits, billed annually ($14 billed monthly) | For one person: AI agents for text, images, video and ad creatives, AI scores, ad launch and tracking, 1 workspace and chat support. |
| Growth | $44 per month for 250 credits, billed annually ($55 billed monthly) | Everything in Core with more credits at a lower cost each, unlimited workspaces and direct access to the product team. |
| Pro | Custom | Sold through sales: committed-use credits, bulk generation from product feeds, unlimited users and brands, IP assignment and no-train terms. |

Read from https://trypencil.com/pricing on Oct 18, 2026. Prices change, so confirm with Pencil before buying.

## Ways to pay less

- **Save 20% with annual billing** (Annual discount): Billed annually, Core is $11 a month instead of $14 and Growth $44 instead of $55. Source: https://trypencil.com/pricing

## Key features

- **Many AI models in one place:** Text, image, video and voice models from OpenAI, Google, Adobe, Runway, Stability AI and others, chosen per task, with each model priced in credits by what it costs to run.
- **Agents and Scribble:** Ready-made agents for common marketing jobs, plus your own agents and multistep workflows; Scribble is its chat assistant for briefs and campaigns.
- **Ad editors and resizing:** Drag-and-drop, image, video and display ad editors, Figma, Photoshop and After Effects imports, and AI resizing to any ad format at 1 credit per format.
- **Launch and track ads:** Sends ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and shows their results in a dashboard.
- **Predictions and creative insights:** Scores creatives before launch and gives insights from connected ad accounts on how to improve them; CreativeX scores can be added.
- **Bulk generation from feeds:** On Pro, generates variations in bulk from product, audience and market feeds, with role-based access across brands and markets.

## Good for

- Marketers who want several AI image and video models in one ad tool
- Solo marketers needing a low-cost credit plan for ad creatives
- Enterprise brand teams that need governance and IP terms for AI content

## Worth knowing

- Core and Growth cannot go past their monthly credits; you upgrade or wait for the reset, and unused credits do not roll over.
- Each AI action costs credits by model and size of the job, so 50 credits can cover very different amounts of work.
- Enterprise terms such as IP assignment, no-train, data ring-fencing and SSO are on Pro, priced through sales.
- Refunds are not given once a paid plan has started after the free trial; cancelling stops billing at the end of the period.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. Pencil puts image, video and copy models from OpenAI, Google, Adobe, Runway and Stability AI in one ad workspace, then launches ads and reports on how they do. It's cheap to start at $11 a month billed annually. But every action costs credits by model, so a few dozen ads a month means Growth at $44.

- **Value for money: C.** Graded on a few dozen ads a month. Core's 50 credits at $11 billed annually won't go that far, since each action is charged by model and resizing costs 1 credit per format, so it's Growth: 250 credits for $44 billed annually ($55 monthly). That's the middle of this category.
- **Free plan and trial: C.** No free plan. The refund policy mentions a free trial and says you choose to upgrade to a paid plan afterwards, but no length is given anywhere on record.
- **Features: C.** Text, image, video and voice models, ready-made and custom agents, editors with Figma and Photoshop imports, launching to seven ad platforms and scores before launch. Plenty for making ads, but nothing on record for studying rivals' ads, and bulk generation from feeds is Pro only.
- **Ease of use: C.** No rating on record. Choosing among many models, each priced differently in credits, is a learning curve of its own, and agents and workflows take setting up.
- **Platforms and integrations: B.** Web only, with no apps. It launches to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, imports from Figma, Photoshop and After Effects, and can add CreativeX scores.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Pencil's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among ad creative and reporting tools

- Pencil's GPA of 2.2 is higher than 4 of the 11 other ad creative and reporting tools we grade, and level with 3.
- It stands best on platforms and integrations (B, above 1 of 11) and worst on features (C, above 0).
- Its paid plans start at $11 a month, against a middle price of $19 for the category: 3 of the 10 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/ad-tools

## Keep it, or make your own?

**Keep it.** To replace Pencil you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one. It costs $132 a year.

- You could make: Templates: an app builder makes this well.
- You could not: An image model, which you can rent by the picture but not make.
- You could not: A video model, which you can rent by the second but not make.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: Ad images and videos made to each network's sizes.
- You could not: It plugs into other products, Meta Ads, TikTok and YouTube among them.
- You could not: What a company asks for before it lets staff use something: roles and permissions.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Meta Ads, TikTok, YouTube, Google Display Network, Google DV360, LinkedIn, Figma, Adobe Photoshop

**Tags:** Ad creative, Image generation, Video generation, AI agents, Templates, AI features

## Alternatives

- [AdCreative.ai](https://toolgpa.com/tools/adcreative-ai): AI ad banners, product photos and video ads, with creative scoring. [Compare](https://toolgpa.com/compare/adcreative-ai-vs-pencil)
- [Omneky](https://toolgpa.com/tools/omneky): AI image and video ads from a product link, launched across channels. [Compare](https://toolgpa.com/compare/omneky-vs-pencil)
- [Predis.ai](https://toolgpa.com/tools/predis-ai): AI ads, videos and social posts, with scheduling and rival ad tracking. [Compare](https://toolgpa.com/compare/pencil-vs-predis-ai)
- [Creatify](https://toolgpa.com/tools/creatify): AI video ads with AI actors, made from a product link. [Compare](https://toolgpa.com/compare/creatify-vs-pencil)
- [Superads](https://toolgpa.com/tools/superads): Creative analytics across Meta, TikTok, LinkedIn and Google Ads. [Compare](https://toolgpa.com/compare/pencil-vs-superads)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://trypencil.com/pricing
- https://trypencil.com/
- https://help.trypencil.com/en/articles/9948473-how-are-credits-counted
- https://help.trypencil.com/en/articles/10106178-what-is-pencil

Page: https://toolgpa.com/tools/pencil
Listed by ToolGPA (toolgpa.com).