# Pendo > Product analytics plus in-app guides, surveys and session replay Pendo combines product analytics with in-app guides, so a software company can see how people use its web or mobile app and then show them walkthroughs, tips and announcements inside it. Higher plans add session replay, NPS and surveys, feedback and roadmaps, and journey orchestration, and an AI assistant called Leo answers questions about the data. Pricing follows monthly active users and the modules you choose, quoted through sales. - **Category:** Website & Product Analytics - **Made by:** Pendo.io, Inc. - **Website:** https://www.pendo.io - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Pendo has a free plan. - **Pricing model:** Free plan - **Free plan:** Pendo Free, free forever: analytics, in-app guides, Pendo-branded roadmaps and NPS surveys for up to 500 monthly active users, across unlimited web and mobile apps. - **Free trial:** 30-day free trial of the whole platform, set up through sales. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Up to 500 monthly active users: analytics, in-app guides, Pendo-branded NPS and roadmaps. No support included. | | Base | Custom | Sold through sales, priced by monthly active users: analytics, guides and support. Session replay and surveys are paid add-ons. | | Core | Custom | Sold through sales: adds session replay. Product discovery and NPS or surveys remain add-ons. | | Ultimate | Custom | Sold through sales: everything, including product discovery, NPS and surveys, and journey orchestration. | Read from https://www.pendo.io/pricing/ on Oct 18, 2026. Prices change, so confirm with Pendo before buying. ## Key features - **Product analytics:** Tracks feature use, paths and retention with retroactive data back to the day Pendo was installed, across any number of apps. - **In-app guides:** Walkthroughs, tooltips and announcements shown inside your app and targeted at user segments, included on every plan including Free. - **Session replay:** Replays of user sessions to give support and product teams context, included from Core and sold as an add-on on Base. - **NPS, surveys and feedback:** Sentiment tools for NPS and in-app surveys, plus product discovery for collecting and ranking feedback. Pendo-branded NPS comes with Free. - **Leo and Pendo AI:** Leo answers questions about your data in plain language on every plan; churn prediction and AI agent analytics are separate paid modules. ## Good for - SaaS companies onboarding users inside their product - Product teams measuring feature adoption and collecting feedback - IT teams guiding employees through internal software ## Worth knowing - No paid prices are published: Base, Core and Ultimate are quoted by sales from monthly active users and the modules chosen. - On Pendo Free, going past 500 monthly active users stops you creating new guides, NPS surveys or segments until you upgrade. - Session replay starts at Core, and surveys, product discovery and journey orchestration need Ultimate or paid add-ons. - Churn prediction (Predict) and agent analytics are priced separately from the plans. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 18, 2026. Pendo pairs product analytics with in-app guides, so a software company can see how people use its app and then show them walkthroughs and tips right there. Guides come with every plan, free included. But the free plan stops at 500 monthly active users, and every paid plan is quoted by sales. - **Value for money: C.** No published figure for this size. A product with 10,000 monthly active users is far past the free 500, so it needs Base, Core or Ultimate, all quoted by sales from users and modules. Replays need Core, and surveys need Ultimate or add-ons. - **Free plan and trial: C.** Pendo Free covers 500 monthly active users with analytics, guides, and Pendo-branded NPS and roadmaps, but no support. Go past 500 and you can't make new guides, surveys or segments. The 30-day trial is set up through sales. - **Features: B.** Product analytics with retroactive data, in-app guides on every plan, replays, NPS and surveys, feedback and roadmaps, and the Leo AI assistant. Graded against Amplitude and Mixpanel, it covers the job, with guides as its strong suit. Replays start at Core. - **Ease of use: C.** No rating on record. The snippet goes into your app, then the work is building guides, targeting segments and setting up surveys, and paid plans start with a sales call. There's a learning curve. - **Platforms and integrations: B.** Web only, with no desktop or phone app of its own. It works across unlimited web and mobile apps, and connects to Salesforce, HubSpot, Zendesk, Intercom, Jira, Gainsight, Marketo and Segment. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Pendo's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Pendo's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4. - It stands best on features (B, above 4 of 13) and worst on ease of use (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Pendo you could make: surveys. What surrounds it you could not. The 5 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. - You could make: Surveys: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: Recordings of what each visitor did on your pages. - You could not: It plugs into other products, Salesforce, HubSpot and Zendesk among them. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, HubSpot, Zendesk, Intercom, Jira, Gainsight, Marketo, Segment **Tags:** Web analytics, Session replay, Surveys, AI features ## Alternatives - [Amplitude](https://toolgpa.com/tools/amplitude): Product analytics with session replay, experiments and in-app guides. [Compare](https://toolgpa.com/compare/amplitude-vs-pendo) - [Mixpanel](https://toolgpa.com/tools/mixpanel): Event-based product analytics with replays, flags and experiments. [Compare](https://toolgpa.com/compare/mixpanel-vs-pendo) - [Heap](https://toolgpa.com/tools/heap): Product analytics that captures every click without manual tagging. [Compare](https://toolgpa.com/compare/heap-vs-pendo) - [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/pendo-vs-posthog) - [Fullstory](https://toolgpa.com/tools/fullstory): Session replay and behavior analytics for websites and apps. [Compare](https://toolgpa.com/compare/fullstory-vs-pendo) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.pendo.io/pricing/ - https://www.pendo.io/pendo-for-startups/ - https://www.pendo.io/integrations/ - https://www.pendo.io/about/ Page: https://toolgpa.com/tools/pendo Listed by ToolGPA (toolgpa.com).