# People Data Labs review (2026): is the free plan enough? > Person and company data sold through APIs and data feeds Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. People Data Labs sells workforce data about people and companies, mainly through APIs that enrich or search records. Datasets cover person profiles, companies and, in beta, job postings. A free plan allows 100 records a month with contact fields hidden, paid plans unlock contact data, and bulk licensing is sold through sales. - **Category:** Lead & Email Finders - **Made by:** People Data Labs, Inc. - **Website:** https://www.peopledatalabs.com - **Runs on:** Web - **Who should skip it:** Skip it if you want an app with screens, as the pages describe APIs and feeds. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, People Data Labs has a free plan, and paid plans start at $98 per month for 350 person credits, billing basis not shown. - **Pricing model:** Free plan - **Free plan:** Up to 100 person or company records a month through the APIs. Emails, phone numbers and addresses are obfuscated. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Up to 100 records a month for testing the person or company APIs. Contact data is hidden. | | Pro (person data) | $98 per month for 350 credits, billing basis not shown | Full person APIs, contact data, premium fields as an add-on, CSV enrichment and email support. Volume discounts as use grows. | | Pro (company data) | $100 per month for 1,000 records, billing basis not shown | Full company APIs from 1,000 records a month, with premium fields as an add-on and email support. | | Enterprise | Custom | Custom volumes, data license feeds, SSO and SAML as an add-on, a designated success team. Annual contracts. | Read from https://www.peopledatalabs.com/pricing/person on Nov 12, 2026. Prices change, so confirm with People Data Labs before buying. ## Ways to pay less - **20% off with an annual commitment** (Annual discount): The pricing page says annual commitments save 20% and give access to all of the data upfront. Source: https://www.peopledatalabs.com/pricing/person ## Key features - **Person data:** Person profiles enriched with resume and contact information, available through enrichment and search APIs. - **Company data:** The site describes more than 70 million company records with insights and signals. - **Job posting data:** A beta dataset of job postings, updated daily, meant for tracking hiring intent. - **Data licensing:** Enterprise customers can take on-premise or flat-file bulk deliveries instead of API calls. - **Free testing tier:** Up to 100 records a month at no cost, with email, phone and address fields obfuscated until a paid plan is chosen. - **Security attestations:** The pricing page says the data and platform are ISO and SOC 2 Type 2 compliant. ## Good for - Developers adding enrichment to their own product - Data teams that want bulk person or company records - Teams testing data quality before they pay ## Worth knowing - The pricing pages describe API use, CSV enrichment and data feeds, not a prospecting app. - Contact data is hidden on the Free plan and unlocked only from Pro. - Premium fields cost extra, and SSO or SAML is an add-on on Enterprise. - Person and company data have separate price lists, and the page says discounts apply as volume grows. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 12, 2026. People Data Labs sells person and company data through APIs and data feeds, with a free plan of 100 records a month. It's a data supplier rather than a prospecting app, and contact details stay hidden until the $98 plan. - **Value for money: C.** $98 a month for 350 person credits, or $100 for 1,000 company records. Just under the $99 where the dearest tenth starts. - **Free plan and trial: C.** A free plan of 100 records a month through the APIs, but emails, phones and addresses are obfuscated. - **Features: D.** Person, company and job posting data, plus licensing. It's raw data you build on, so you need a product around it. - **Ease of use: D.** Aimed at developers: APIs, CSV enrichment and data feeds. - **Platforms and integrations: C.** Web only, with no integrations listed; reach is through its APIs. These are ToolGPA's own grades. Graded from this listing, whose facts were read from People Data Labs's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among lead and email finders - People Data Labs's GPA of 1.6 is higher than 1 of the 49 other lead and email finders we grade, and level with 3. - It stands best on free plan and trial (C, above 11 of 49) and worst on features (D, above 0). - Its paid plans start at $98 a month, against a middle price of $49 for the category: 34 of the 39 others that charge start lower. - On features, ease of use and platforms it scores 1.3 out of 4. 34 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/lead-finders ## Keep it, or make your own? **Keep it.** To replace People Data Labs you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 45 of the 49 other lead and email finders grade higher. It costs $1,176 a year. - You could not: A library of papers and sources to search. - You could not: An API that other software can build on. - You could not: What a company asks for before it lets staff use something: SOC 2. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Public API, Research ## Alternatives - [Apollo.io](https://toolgpa.com/tools/apollo-io): B2B contact database with built-in email sequences and a dialer. [Compare](https://toolgpa.com/compare/apollo-io-vs-people-data-labs) - [ZoomInfo](https://toolgpa.com/tools/zoominfo): B2B contact and company data platform with AI sales tools. [Compare](https://toolgpa.com/compare/people-data-labs-vs-zoominfo) - [Lusha](https://toolgpa.com/tools/lusha): B2B contact data for verified emails and direct phone numbers. [Compare](https://toolgpa.com/compare/lusha-vs-people-data-labs) - [RocketReach](https://toolgpa.com/tools/rocketreach): Contact database for finding work emails and phone numbers. [Compare](https://toolgpa.com/compare/people-data-labs-vs-rocketreach) - [Cognism](https://toolgpa.com/tools/cognism): B2B contact data with phone-verified mobiles, focused on Europe. [Compare](https://toolgpa.com/compare/cognism-vs-people-data-labs) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.peopledatalabs.com/pricing/person - https://www.peopledatalabs.com/pricing/company - https://www.peopledatalabs.com Page: https://toolgpa.com/tools/people-data-labs Listed by ToolGPA (toolgpa.com).